Marketing News & Expert Advice
|
|
|
FTC
FTC Considers Update to Online Ad Disclosures
May 26, 2011 - Federal regulators are concerned that 11 year old guidelines are outdated. Comments
'Do-Not-Track' Dissected: ClickZ Sends Feedback to FTC
Feb 18, 2011 - This morning, ClickZ submitted our readers' comments on the agency's do-not-track proposal for online ads. Comments
Do-Not-Track Deserves to Be Derailed
Feb 18, 2011 - Lawmakers should not overlook a greater peril to online consumers: cyber crime. Comments
Paid Links Revisited: JCPenney - A Disaster or Success?
Feb 18, 2011 - Should you decide to buy links, do so with an understanding of the risks. Comments
New Senate Privacy Group to Focus on Behavioral Ads, Facebook
Feb 14, 2011 -
Senator Al Franken, a Democrat from Minnesota, has been chosen to head up a new Senate privacy subcommittee.
Comments
Permission vs. Privacy: What Your Subscribers Really Expect
Feb 2, 2011 - Respecting privacy means respecting your customer, and getting their permission is an essential step towards showing them that respect. Comments
FTC Extends Comments Deadline for Privacy Report
Jan 24, 2011 - Ad industry groups, privacy advocates, and others now have until Feb. 18 to submit feedback on Do-Not-Track. Comments
Readers: Don't Miss the Deadline to Weigh In on Do-Not-Track
Jan 10, 2011 - Opportunity to influence the policy debate around online privacy. Comments
If Tracking Is Outlawed, Only Outlaws Will Have Tracking
Jan 7, 2011 - The profound impact the FTC's privacy and do-not-track initiatives could have on your PPC campaigns. Comments
21 Social Media Predictions and Trends for 2011
Jan 5, 2011 - What companies will thrive or implode? What trends will take off or die? Here's one view. Comments
Search Retargeting
Jan 3, 2011 - What is it, how it works, where search comes in, the value, how to get started, and concerns about user privacy. Comments
Growing Scrutiny of Mobile Data Collection
May 20, 2011 -
Regulators in the U.S. and Europe are studying location data collection.
Comments
Privacy Bills: Which One Would Ad Industry Choose?
May 18, 2011 -
A breakdown of the six online privacy bills and what they call for.
Comments
Major Ad Providers Join European Self Regulation Initiative
Apr 15, 2011 -
IAB Europe officially unveils behavioral self-regulatory framework, adopted by major ad firms.
Comments
Kerry and McCain Bill Signals Privacy Law Momentum
Apr 12, 2011 -
The bipartisan Commercial Privacy Bill of Rights would give the FTC enforcement power over data privacy requirements.
Comments
Behavioral Ad Icon Moves to Europe
Apr 7, 2011 -
The European online ad industry will launch a behavioral ad privacy opt out system akin to a U.S. program later this month, responding to E.U. laws.
Comments
Behavioral Targeting Laws - Track Me If You Can
Mar 30, 2011 - Customers will tell you a lot about themselves if they believe it is worth the value of your proposition. Comments
Commissioner Says Do-Not-Track Is Not FTC-Endorsed
Mar 24, 2011 - Commissioner insists do-not-track is not approved by FTC, blames media and FTC public relations for confusion. Comments
Kerry and McCain Work on Privacy Bill as FTC Conducts More Cases
Mar 16, 2011 -
FTC conducts "multiple investigations" into online and mobile privacy, plans more cases against advertisers.
Comments
Opt-Out 'Error' Gets Ad Firm in FTC Hot Water
Mar 14, 2011 - The commission settled with the behavioral text ad network Chitika, which the FTC claims disabled user opt-outs. Comments
Self-Reg Group Considers Adding Rules to Appease FTC
Mar 14, 2011 -
The umbrella group leading the self-regulatory initiative for behavioral advertising could expand its requirements to prevent nefarious data uses.
Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
July 18, 2013
-
September 10-14, 2013
-
September 16-18, 2013
-
November 4-7, 2013
WEBINARS
- Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic!
June 20, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
Breaking down the Borders: International & Multilingual SEO, Anne F. Kennedy
SES Conference & Expo
June 19, 2013 -
Beyond Engagement: Harnessing the Power of B2B Video Marketing, Greg Jarboe
SES Conference & Expo
June 13, 2013 -
Putting Your Business on the Map: Effective Local Search Strategies, Steve Sherfy
SES Conference & Expo
June 13, 2013
Jobs
-
SEO Manager, HotPads
SEO Manager, HotPads (Zillow) - San Francisco HotPads is a map-based housing search engine on a mission to make the internet a better place... -
Digital Media Director
Digital Media Director (Starcom) - New York Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who... -
Editorial Intern, Digital Marketing
Editorial Intern, Digital Marketing (ClickZ) - New York ClickZ is seeking a hard-working summer intern with an interest in all things digital...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
