FTC

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Do Not Track: How Small Groups Have a Big Impact on Privacy Debate

Dec 28, 2011 - Groups like Center for Digital Democracy played key roles in influencing privacy legislation introduced in 2011. Comments

Hyundai's Super Bowl Blog Campaign a Lesson to Marketers

hyundai-superbowlxlv Dec 23, 2011 - The FTC said its investigation of Hyundai's Super Bowl XLV blogger outreach effort could be a lesson for marketers. Comments

FTC Goes After Acai Berry Seller That Used Fake News Sites

Dec 2, 2011 - Affiliate sites appeared to be objective, with names like channel8health.com and online6health.com. Comments

FTC Settles With Facebook, Renewing Calls for Privacy Law

Nov 29, 2011 - Zuckerberg admits mistakes as Facebook creates two new privacy roles. Comments

FTC Settles With Tremor Over Flash Cookies

Nov 8, 2011 - Video ad net's use of persistent cookies contradicted its own privacy policy, says FTC. Comments

Rockefeller Got IAB Donation Days After Launching Privacy Bill

jayrockefeller Sep 29, 2011 - IAB's lobbying arm has made contributions to 10 key lawmakers this year. Comments

Behavioral Ads Targeting Kids Need Parental Consent, Says FTC

Sep 16, 2011 - Agency wants regular audits of self-regulatory programs overseeing COPPA compliance. Comments

Online Behavioral Advertising - Are You Implementing a Self-Regulatory Program?

Aug 29, 2011 - Why has guidance been issued on online behavioral advertising and what does it mean for advertisers? Comments

Commissioner Says FTC Is Not Ready to Advise on Do-Not-Track

ftc-rosch Aug 23, 2011 - J. Thomas Rosch is skeptical of self-regulatory initiatives and of FTC's understanding of what consumers want when it comes to privacy. Comments

The FTC, Regulation, and Google

Jul 8, 2011 - How advertisers might benefit from improved transparency and bidding policy clarity. Comments

FTC Intensifies Mobile Privacy Focus

ftc-building Jun 28, 2011 - Educates consumers on mobile app privacy, questions need for mobile do-not-track. Comments

As FTC Probes, a Timeline of Google Antitrust Investigations Past

ftc-logo-gif Jun 24, 2011 - A look back at Google's antitrust investigation history as FTC probes the search giant. Comments

DAA Prepares Self-Regulatory Guidelines for Mobile Targeting

daa-icon Jun 23, 2011 - Body also hopes to export its program and icon globally. Comments

FTC Considers Update to Online Ad Disclosures

May 26, 2011 - Federal regulators are concerned that 11 year old guidelines are outdated. Comments

Growing Scrutiny of Mobile Data Collection

wegert-iphone May 20, 2011 - Regulators in the U.S. and Europe are studying location data collection. Comments

Privacy Bills: Which One Would Ad Industry Choose?

privacy-image May 18, 2011 - A breakdown of the six online privacy bills and what they call for. Comments

Major Ad Providers Join European Self Regulation Initiative

eucommission Apr 15, 2011 - IAB Europe officially unveils behavioral self-regulatory framework, adopted by major ad firms. Comments

Kerry and McCain Bill Signals Privacy Law Momentum

johnkerry-privacyhearing Apr 12, 2011 - The bipartisan Commercial Privacy Bill of Rights would give the FTC enforcement power over data privacy requirements. Comments

Behavioral Ad Icon Moves to Europe

eucommission Apr 7, 2011 - The European online ad industry will launch a behavioral ad privacy opt out system akin to a U.S. program later this month, responding to E.U. laws. Comments

Behavioral Targeting Laws - Track Me If You Can

Mar 30, 2011 - Customers will tell you a lot about themselves if they believe it is worth the value of your proposition. Comments

Commissioner Says Do-Not-Track Is Not FTC-Endorsed

Mar 24, 2011 - Commissioner insists do-not-track is not approved by FTC, blames media and FTC public relations for confusion. Comments

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