Marketing News & Expert Advice
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Games
Blimpie Releases Its First App Aimed at Targeting Millennials
Sep 27, 2013 - The app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials. Comments
What I Learned About Social Media Marketing From My Mum Playing Candy Crush
May 2, 2013 - The golden rule for social marketing and social games is the same. Comments
Digital Proxies Hype Addictive Qualities of Black Ops Map Pack
Apr 17, 2013 -
Activision wanted to make as big a splat with the content refresh for Black Ops II as it could for a complete game launch. The solution: The Replacer, a digital proxie who offers to take over a fan's life, allowing him more time to play the game.
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Friskies' GamesforCats.com Offers Branded Experience for Cats (and Owners)
Mar 20, 2013 -
The site has seven free game apps with three million downloads to date.
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Gaming Company Fuels Growth Through Social Media Optimization
Mar 4, 2013 -
Rebel Entertainment, a two-year-old gaming company founded by former staffers of Disney's online gaming unit, has fueled growth of its flagship online action game, Dungeon Rampage, through social media optimization.
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Keesing Games Goes Social with Stratego
Feb 5, 2013 -
Amsterdam-based Keesing Games has launched an online social version of the classic board game Stratego through a website, Facebook page and paid iPad app.
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Playing Around With the Customer Relationship
Feb 4, 2013 -
What does gamification mean for customer relationships?
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Machinima and Ultra Music Form Partnership to Boost Engagement
Jan 31, 2013 -
Machinima, the video entertainment network for young males, and ULTRA Music have established a partnership aimed at boosting engagement for both brands.
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Xbox NUads Show High Engagement With Polls
Jan 8, 2013 -
Microsoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota.
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PuzzleSocial Promotes Brands With 'Game-Show' Level Prizes
Dec 17, 2012 -
PuzzleSocial, a one-year-old social gaming company that offers its application through Facebook, has launched a new element to its crossword puzzle games - a puzzle that offers solvers the chance at "game-show" level prizes, starting with a trip to...
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Mobile Ad for Black Ops Puts Gamers in the Picture
Dec 6, 2012 -
Activision, MEC Global and Millennial Media have launched a new mobile advertising campaign for Call of Duty: Black Ops 2 that lets fans use their cell phone cameras to insert themselves in an ad and then share it.
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Gaming Executives Aim to Bridge the Divide Between Brands and Games
Aug 22, 2013 -
Facebook's head of games and other executives at CBS Interactive, IGN, PaeDae, and Scopely encouraged a room full of marketers yesterday to get serious about gaming as a media channel that is on the upswing and ripe for advertising opportunities.
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Google Brings Skippable In-Stream Video Ads to Online Games
Aug 20, 2013 -
Calling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers on the DoubleClick Ad Exchange, AdSense for games and select publishers on AdMob.
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Renaissance Hotels Creates Discovery Game to Boost Brand Discovery
Aug 20, 2013 -
Renaissance Hotels creates an interactive film- based game called Discovery Doors. The game plays on the hotel’s discovery theme, saying: “There is something inspiring to be discovered every time you walk through a Renaissance Hotel door.”
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American Express Woos Gamers With Riot Games Partnership
Aug 14, 2013 -
The relationship encourages League of Legends players to use American Express Serve prepaid accounts in exchange for in-game rewards.
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YouTube: Gamers Are Engaged and Ripe for Marketing on Video
Jul 2, 2013 -
Gamers are increasingly satisfying their hunger for tutorials, relevant news on upcoming titles, and other insider tips on YouTube, according to a new study from Google.
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Alamo's Family Games Campaign Targets CEO Moms
Jun 28, 2013 -
In a move to broaden its social presence, Alamo Rent A Car has launched a campaign timed for the start of the vacation season focused around a series of highly shareable family games.
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Expedia Launches Travel Game to Push Rewards Program
Jun 20, 2013 -
The game, Around the World in 100 Days, asks participants to select an avatar, choose a travel preference, and earn tokens for virtual travel.
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The Ultimate Trojan Horse: Game Boxes Take Entertainment's Center Stage
Jun 20, 2013 -
Will we soon see the largest advertising platform in the world break free of restrictions and become a fully interactive advertising environment?
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Zyrtec: Get Outside After You Play This Game
May 29, 2013 -
Zyrtec wants to encourage people to go outdoors and enjoy the fresh air by, paradoxically, getting them to play an online game.
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Machinima Reaches Record Download Levels With New Xbox 360 App
May 23, 2013 -
When Microsoft reveals a new media-streaming app for its Xbox 360, it is usually only available in a few countries. This time however, the Machinima app that was launched in April earlier this year, went live in all of the countries that sold the console...
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