Marketing News & Expert Advice
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Games
Fantasy Game Maker Finds Fans Where They Lurk Online
Skyrim maker Bethesda Softworks targets gamers on wiki-style site.
Spil Games Talks Lego and 'Despicable Me' Ads [Video]
CMO drops by ClickZ's office to discuss how brands integrate into games.
Friskies iPad Game Pits You Versus Your Cat
A branded game in the grand tradition of using incredible technologies to do dumb things.
Hyundai Xbox Game Incorporates Kinect Gestures
An earlier Hyundai/Xbox campaign scored impressive results.
Toyota Yaris Targets Chic Geeks Through Xbox Live
Avatar is part of a campaign that includes Microsoft-exclusive miniseries "Your Dungeon My Dragon."
PJ Pereira: How a Branded 'Social Film' Hooked Gamers
Co-founder of Pereira & O'Dell discusses a recent video effort for Intel and Toshiba that took on a life of its own.
Ford Taps Zynga for 'Words With Friends' Promo
Promotes 2013 Escape with a social gaming live event, starring Jenny McCarthy.
Questions for Matt Spiegel, Digital Agency Vet and New Chief of Tap.me
Spiegel discusses making the jump from OMG Digital to games startup.
TV Networks Promote Fall Slate With Online Games
Showtime, CBS, and SyFy are throwing promotional weight behind new games based on their shows.
Facebook's Sponsored Stories Get Game
Ads will appear in new app ticker.
Zynga Adds Chief Revenue Officer
Jeff Karp brings branding experience to games company.
Casual Game Helps Nissan Reach Busy Parents
Game promoted across Meebo's network scores an impressive engagement rate.
Firm Powering Facebook Credits Launches Ad Business
Live Gamer acquires BrandPort and gamerDNA Media to kick start new unit.
Films and Celebs Go Gaga for Casual Games
Kung Fu Panda, Lady Gaga and Jamie Oliver get their "Ville" on.
Kids Study: More Media Use at a Younger Age
Live TV remains top media activity but is joined by email, games, and web surfing.
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