Marketing News & Expert Advice
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Games
Friskies' GamesforCats.com Offers Branded Experience for Cats (and Owners)
Mar 20, 2013 - The site has seven free game apps with three million downloads to date. Comments
Need More Engagement? Try a Game
Aug 8, 2012 - Use gamification to create more interactive and entertaining emails that include fun challenges and contests with clear rewards and incentives. Comments
Bold Teen Drama Degrassi Gets Gamified for Summer Season
Jul 16, 2012 -
Much Music boosts beloved Canadian show with check-in rewards.
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Digital Mad Man: 'You Don't Know Jack' Founder Harry Gottlieb
Jul 10, 2012 -
How one of the first interactive products came to take the mass market by storm.
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Mysterious Web Game Lures Viewers to Tom Hanks Show
Jun 25, 2012 -
Tap Joint game previews post-apocalyptic Yahoo series "Electric City."
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DreamWorks Teams With Zynga to Push 'Madagascar 3'
May 30, 2012 -
Gamers are targeted with video trailers and UGC features.
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2 Million Served by McDonald's Europe Site for Kids
May 29, 2012 -
Digital gifts are as fun as real Happy Meal toys for kids, says agency.
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Fantasy Game Maker Finds Fans Where They Lurk Online
May 10, 2012 -
Skyrim maker Bethesda Softworks targets gamers on wiki-style site.
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Spil Games Talks Lego and 'Despicable Me' Ads [Video]
Apr 30, 2012 -
CMO drops by ClickZ's office to discuss how brands integrate into games.
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Friskies iPad Game Pits You Versus Your Cat
Mar 15, 2012 -
A branded game in the grand tradition of using incredible technologies to do dumb things.
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Hyundai Xbox Game Incorporates Kinect Gestures
Jan 10, 2012 -
An earlier Hyundai/Xbox campaign scored impressive results.
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Gaming Company Fuels Growth Through Social Media Optimization
Mar 4, 2013 -
Rebel Entertainment, a two-year-old gaming company founded by former staffers of Disney's online gaming unit, has fueled growth of its flagship online action game, Dungeon Rampage, through social media optimization.
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Keesing Games Goes Social with Stratego
Feb 5, 2013 -
Amsterdam-based Keesing Games has launched an online social version of the classic board game Stratego through a website, Facebook page and paid iPad app.
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Machinima and Ultra Music Form Partnership to Boost Engagement
Jan 31, 2013 -
Machinima, the video entertainment network for young males, and ULTRA Music have established a partnership aimed at boosting engagement for both brands.
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Xbox NUads Show High Engagement With Polls
Jan 8, 2013 -
Microsoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota.
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PuzzleSocial Promotes Brands With 'Game-Show' Level Prizes
Dec 17, 2012 -
PuzzleSocial, a one-year-old social gaming company that offers its application through Facebook, has launched a new element to its crossword puzzle games - a puzzle that offers solvers the chance at "game-show" level prizes, starting with a trip to...
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Mobile Ad for Black Ops Puts Gamers in the Picture
Dec 6, 2012 -
Activision, MEC Global and Millennial Media have launched a new mobile advertising campaign for Call of Duty: Black Ops 2 that lets fans use their cell phone cameras to insert themselves in an ad and then share it.
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In-Game Advertising Still Not Drawing Ad Budgets
Nov 29, 2012 -
The banner ad is dead, say digital marketing pundits, so what’s a better way for brands to reach consumers? Integrating ads into online games and allowing users who view the ad to win points or other rewards in the game, is an increasingly attractive...
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Your 2013 Marketing Goal - Gamification
Nov 29, 2012 -
Branded game play equates to extended brand exposure, which in turn can boost brand recall and even affinity.
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Longer Online Videos Beg for New Ad Strategy
Nov 20, 2012 -
Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To exploit this trend, marketers and publishers should rethink their ad strategies, according to Ooyala.
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Kibbles 'n Bits Unveils 8-Bit Facebook Game for Dog Lovers
Nov 7, 2012 -
Riding on the coattails of Pac-Man and other 1980s arcade games, Kibbles 'n Bits dog food debuted a digital campaign that revolves around a retro 8-bit game.
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
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