Mar 20, 2013 - The site has seven free game apps with three million downloads to date. Comments
Aug 8, 2012 - Use gamification to create more interactive and entertaining emails that include fun challenges and contests with clear rewards and incentives. Comments
Jul 16, 2012 -
Much Music boosts beloved Canadian show with check-in rewards.
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Jul 10, 2012 -
How one of the first interactive products came to take the mass market by storm.
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Jun 25, 2012 -
Tap Joint game previews post-apocalyptic Yahoo series "Electric City."
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May 30, 2012 -
Gamers are targeted with video trailers and UGC features.
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May 29, 2012 -
Digital gifts are as fun as real Happy Meal toys for kids, says agency.
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May 10, 2012 -
Skyrim maker Bethesda Softworks targets gamers on wiki-style site.
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Apr 30, 2012 -
CMO drops by ClickZ's office to discuss how brands integrate into games.
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Mar 15, 2012 -
A branded game in the grand tradition of using incredible technologies to do dumb things.
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Jan 10, 2012 -
An earlier Hyundai/Xbox campaign scored impressive results.
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Mar 4, 2013 -
Rebel Entertainment, a two-year-old gaming company founded by former staffers of Disney's online gaming unit, has fueled growth of its flagship online action game, Dungeon Rampage, through social media optimization.
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Feb 5, 2013 -
Amsterdam-based Keesing Games has launched an online social version of the classic board game Stratego through a website, Facebook page and paid iPad app.
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Jan 31, 2013 -
Machinima, the video entertainment network for young males, and ULTRA Music have established a partnership aimed at boosting engagement for both brands.
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Jan 8, 2013 -
Microsoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota.
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Dec 17, 2012 -
PuzzleSocial, a one-year-old social gaming company that offers its application through Facebook, has launched a new element to its crossword puzzle games - a puzzle that offers solvers the chance at "game-show" level prizes, starting with a trip to...
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Dec 6, 2012 -
Activision, MEC Global and Millennial Media have launched a new mobile advertising campaign for Call of Duty: Black Ops 2 that lets fans use their cell phone cameras to insert themselves in an ad and then share it.
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Nov 29, 2012 -
The banner ad is dead, say digital marketing pundits, so what’s a better way for brands to reach consumers? Integrating ads into online games and allowing users who view the ad to win points or other rewards in the game, is an increasingly attractive...
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Nov 29, 2012 -
Branded game play equates to extended brand exposure, which in turn can boost brand recall and even affinity.
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Nov 20, 2012 -
Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To exploit this trend, marketers and publishers should rethink their ad strategies, according to Ooyala.
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Nov 7, 2012 -
Riding on the coattails of Pac-Man and other 1980s arcade games, Kibbles 'n Bits dog food debuted a digital campaign that revolves around a retro 8-bit game.
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