CMO drops by ClickZ's office to discuss how brands integrate into games.
A branded game in the grand tradition of using incredible technologies to do dumb things.
An earlier Hyundai/Xbox campaign scored impressive results.
Avatar is part of a campaign that includes Microsoft-exclusive miniseries "Your Dungeon My Dragon."
Co-founder of Pereira & O'Dell discusses a recent video effort for Intel and Toshiba that took on a life of its own.
Promotes 2013 Escape with a social gaming live event, starring Jenny McCarthy.
Spiegel discusses making the jump from OMG Digital to games startup.
Showtime, CBS, and SyFy are throwing promotional weight behind new games based on their shows.
Ads will appear in new app ticker.
Jeff Karp brings branding experience to games company.
Game promoted across Meebo's network scores an impressive engagement rate.
Live Gamer acquires BrandPort and gamerDNA Media to kick start new unit.
Kung Fu Panda, Lady Gaga and Jamie Oliver get their "Ville" on.
Live TV remains top media activity but is joined by email, games, and web surfing.

June 6, 2012
1:00pm ET / 10:00am PT