Games

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Cookie Run Boosts Messaging Apps' Revenue in Asia

Jul 8, 2014 - Mobile game Cookie Run has been working closely with messaging apps to generate revenue for both its messaging partners and its parent company Devsisters. Will its strategy prevail in the U.S.? Comments

Denny’s and Atari Appeal to Gen X With Mobile Games

denny-s-atari Jul 3, 2014 - By reviving three Atari games, Denny’s has become the latest brand to tap into collective nostalgia, which experts say can be a powerful motivator, but must be used strategically. Comments

Twitch: It’s More Than a Game

xbox-twitch-screen Jun 3, 2014 - It's clear YouTube isn't playing around with its rumored acquisition of Twitch. This goes far beyond gaming, and YouTube would gain a great deal of muscle if the deal goes through. Comments

Snapchat Chat Gives Brands Direct Line to Consumers

snapchat-chat May 2, 2014 - Snapchat’s new text and video feature will enable brands to further engage with their audiences. It also opens up opportunities for ad targeting, experts say. Comments

Facebook Acquires Oculus for Around $2 Billion, Updates Lookalike Audiences

facebook-automation Mar 25, 2014 - Facebook is purchasing virtual reality technology start-up Oculus VR for $2 billion. Comments

Scrabble Word Showdown Lets Fans Choose One New Playable Word

scrabble-word-showdown Mar 14, 2014 - Scrabble is inviting fans to suggest words on Facebook, and the new word selection will conclude with a "bracket-style showdown." Comments

Neuro Wants to Give Away 1 Million Bottles of 'Sleep' Drink

neilpatrickharrisneuro Feb 26, 2014 - Trendy drink company Neuro is using a splashy digital campaign - including a crooning Neil Patrick Harris video and an in-app game - to help it give away 1 million bottles of its Sleep drink. Comments

Flappy Bird Stops Flapping Despite $50K Per Day Ad Rev. - Or Does It?

flappy-bird2 Feb 11, 2014 - Flappy Bird, has flown the coop. The highly popular game has disappeared from the app stores despite it generating considerable numbers in ad revenue. Comments

Allstate Holiday Home Decorator Enables Virtual, Educational Trimmings

121013-hhd-facebook-post-image Dec 23, 2013 - The site allows consumers to virtually decorate their homes while also communicating potential hazards and how to avoid them. Comments

Land Rover Targets Affluent Car Buyers in ‘Race the Sun’

race-the-sun Oct 18, 2013 - Land Rover kicked off a digital media campaign this week, promoting a new interactive film and upcoming 2014 Range Rover Sport Comments

Blimpie Releases Its First App Aimed at Targeting Millennials

blimpie-run-2 Sep 27, 2013 - The app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials. Comments

Gaming Executives Aim to Bridge the Divide Between Brands and Games

games Aug 22, 2013 - Facebook's head of games and other executives at CBS Interactive, IGN, PaeDae, and Scopely encouraged a room full of marketers yesterday to get serious about gaming as a media channel that is on the upswing and ripe for advertising opportunities. Comments

Google Brings Skippable In-Stream Video Ads to Online Games

games Aug 20, 2013 - Calling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers on the DoubleClick Ad Exchange, AdSense for games and select publishers on AdMob. Comments

Renaissance Hotels Creates Discovery Game to Boost Brand Discovery

discovery-doors Aug 20, 2013 - Renaissance Hotels creates an interactive film- based game called Discovery Doors. The game plays on the hotel’s discovery theme, saying: “There is something inspiring to be discovered every time you walk through a Renaissance Hotel door.” Comments

American Express Woos Gamers With Riot Games Partnership

serve-lol-cardart-1 Aug 14, 2013 - The relationship encourages League of Legends players to use American Express Serve prepaid accounts in exchange for in-game rewards. Comments

YouTube: Gamers Are Engaged and Ripe for Marketing on Video

gamers-on-youtube Jul 2, 2013 - Gamers are increasingly satisfying their hunger for tutorials, relevant news on upcoming titles, and other insider tips on YouTube, according to a new study from Google. Comments

Alamo's Family Games Campaign Targets CEO Moms

alamo-games-2-go Jun 28, 2013 - In a move to broaden its social presence, Alamo Rent A Car has launched a campaign timed for the start of the vacation season focused around a series of highly shareable family games. Comments

Expedia Launches Travel Game to Push Rewards Program

expedia-home-page-atw Jun 20, 2013 - The game, Around the World in 100 Days, asks participants to select an avatar, choose a travel preference, and earn tokens for virtual travel. Comments

The Ultimate Trojan Horse: Game Boxes Take Entertainment's Center Stage

games Jun 20, 2013 - Will we soon see the largest advertising platform in the world break free of restrictions and become a fully interactive advertising environment? Comments

Zyrtec: Get Outside After You Play This Game

furtec May 29, 2013 - Zyrtec wants to encourage people to go outdoors and enjoy the fresh air by, paradoxically, getting them to play an online game. Comments

Machinima Reaches Record Download Levels With New Xbox 360 App

machinima May 23, 2013 - When Microsoft reveals a new media-streaming app for its Xbox 360, it is usually only available in a few countries. This time however, the Machinima app that was launched in April earlier this year, went live in all of the countries that sold the console... Comments

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