Games

yaris2

Toyota Yaris Targets Chic Geeks Through Xbox Live

Dec 5, 2011 - Avatar is part of a campaign that includes Microsoft-exclusive miniseries "Your Dungeon My Dragon." Comments

EA's New Media Sales Head to Focus on Cross-Platform

dave-madden Apr 29, 2011 - Video game publisher hopes to integrate brands in its gaming properties. Comments

The Gamification Hype Cycle

Apr 25, 2011 - When considering whether or not to "gamify" your brand, it's important to apply the lessons learned from previous hype cycles. Part two in a two-part series. Comments

Century 21 Builds Presence in Mobile Game 'We City'

c21-skyscraper Apr 14, 2011 - Brand hopes integration will appeal to a younger, tech-savvy audience of potential homebuyers. Comments

The Gamification Evolution

Apr 11, 2011 - The gamification movement seeks to take video game elements and apply them to the real world to incentivize customers and build loyalty. Part one in a two-part series. Comments

New York Public Library Rings In Centennial With Foursquare Badge

nypl2 Apr 6, 2011 - Celebration also includes an alternate reality game as part of a weekend-long series of events in May. Comments

The Mobile Magic Wand

Mar 11, 2011 - A look at the portable game system, the portable video player, and the new remote control, and how they will impact mobile marketing. Comments

In-Game Ad Firm Tap Me Cultivates Ties to Mobile Developers

Mar 1, 2011 - Chicago firm is beta testing a platform for ads in iPhone-, iPad- and Android-based games. Comments

Future of TV: Xbox? [Video]

Feb 11, 2011 - Microsoft's discussions with Conan O'Brien last year point to higher ambitions for the Xbox Live service. Comments

Winning the Game

Feb 1, 2011 - Game publishers and big advertisers are missing out on the opportunity to connect with Latinos. Here's why. Comments

Media Brands Embrace Gamification Trend

bingrewards Jan 31, 2011 - Bing, Google, Zynga, and Playboy touted the use of game mechanics in online campaigns at the first Gamification Summit. Comments

PJ Pereira: How a Branded 'Social Film' Hooked Gamers

pj-pereira-2011 Nov 16, 2011 - Co-founder of Pereira & O'Dell discusses a recent video effort for Intel and Toshiba that took on a life of its own. Comments

Ford Taps Zynga for 'Words With Friends' Promo

mccarthy-ford-zynga Nov 15, 2011 - Promotes 2013 Escape with a social gaming live event, starring Jenny McCarthy. Comments

Questions for Matt Spiegel, Digital Agency Vet and New Chief of Tap.me

spiegel Oct 12, 2011 - Spiegel discusses making the jump from OMG Digital to games startup. Comments

TV Networks Promote Fall Slate With Online Games

dexter-sol-screen3 Oct 10, 2011 - Showtime, CBS, and SyFy are throwing promotional weight behind new games based on their shows. Comments

Facebook's Sponsored Stories Get Game

ticker Aug 26, 2011 - Ads will appear in new app ticker. Comments

Zynga Adds Chief Revenue Officer

jeff-karp Aug 22, 2011 - Jeff Karp brings branding experience to games company. Comments

Casual Game Helps Nissan Reach Busy Parents

Aug 4, 2011 - Game promoted across Meebo's network scores an impressive engagement rate. Comments

Firm Powering Facebook Credits Launches Ad Business

ad-view-ratings Jul 19, 2011 - Live Gamer acquires BrandPort and gamerDNA Media to kick start new unit. Comments

Films and Celebs Go Gaga for Casual Games

j-oliver-restaurant May 23, 2011 - Kung Fu Panda, Lady Gaga and Jamie Oliver get their "Ville" on. Comments

Kids Study: More Media Use at a Younger Age

kid-computer May 10, 2011 - Live TV remains top media activity but is joined by email, games, and web surfing. Comments

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