Marketing News & Expert Advice
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Games
In-Game Advertising Still Not Drawing Ad Budgets
Nov 29, 2012 - The banner ad is dead, say digital marketing pundits, so what’s a better way for brands to reach consumers? Integrating ads into online games and allowing users who view the ad to win points or other rewards in the game, is an increasingly attractive way for consumers to engage with advertising. Comments
Help Wanted: Casinos Seek Digital Experience
Jun 20, 2012 -
Casinos in Asia are getting on track with digital marketing. Consider these few key areas that can easily be digitized.
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DreamWorks Teams With Zynga to Push 'Madagascar 3'
May 30, 2012 -
Gamers are targeted with video trailers and UGC features.
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2 Million Served by McDonald's Europe Site for Kids
May 29, 2012 -
Digital gifts are as fun as real Happy Meal toys for kids, says agency.
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Fantasy Game Maker Finds Fans Where They Lurk Online
May 10, 2012 -
Skyrim maker Bethesda Softworks targets gamers on wiki-style site.
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Spil Games Talks Lego and 'Despicable Me' Ads [Video]
Apr 30, 2012 -
CMO drops by ClickZ's office to discuss how brands integrate into games.
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Friskies iPad Game Pits You Versus Your Cat
Mar 15, 2012 -
A branded game in the grand tradition of using incredible technologies to do dumb things.
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Hyundai Xbox Game Incorporates Kinect Gestures
Jan 10, 2012 -
An earlier Hyundai/Xbox campaign scored impressive results.
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Toyota Yaris Targets Chic Geeks Through Xbox Live
Dec 5, 2011 -
Avatar is part of a campaign that includes Microsoft-exclusive miniseries "Your Dungeon My Dragon."
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Gamification Without Play
Nov 21, 2011 -
Want to apply gamification to an aspect of your business? Start by building some game structures in your own life first.
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PJ Pereira: How a Branded 'Social Film' Hooked Gamers
Nov 16, 2011 -
Co-founder of Pereira & O'Dell discusses a recent video effort for Intel and Toshiba that took on a life of its own.
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Your 2013 Marketing Goal - Gamification
Nov 29, 2012 -
Branded game play equates to extended brand exposure, which in turn can boost brand recall and even affinity.
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Longer Online Videos Beg for New Ad Strategy
Nov 20, 2012 -
Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To exploit this trend, marketers and publishers should rethink their ad strategies, according to Ooyala.
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Kibbles 'n Bits Unveils 8-Bit Facebook Game for Dog Lovers
Nov 7, 2012 -
Riding on the coattails of Pac-Man and other 1980s arcade games, Kibbles 'n Bits dog food debuted a digital campaign that revolves around a retro 8-bit game.
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Need More Engagement? Try a Game
Aug 8, 2012 - Use gamification to create more interactive and entertaining emails that include fun challenges and contests with clear rewards and incentives. Comments
The Hipster Vintage Website Movement
Jul 19, 2012 -
Is the Hipster Vintage Website effective? To guide this discussion, I've come up with a list.
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Bold Teen Drama Degrassi Gets Gamified for Summer Season
Jul 16, 2012 -
Much Music boosts beloved Canadian show with check-in rewards.
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Digital Mad Man: 'You Don't Know Jack' Founder Harry Gottlieb
Jul 10, 2012 -
How one of the first interactive products came to take the mass market by storm.
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Winning the Last Inch
Jul 9, 2012 -
The future of mobile advertising is not looking like advertising. Here's why.
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Mysterious Web Game Lures Viewers to Tom Hanks Show
Jun 25, 2012 -
Tap Joint game previews post-apocalyptic Yahoo series "Electric City."
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Gamification in the Friendly Skies
Jun 22, 2012 - I'd like to offer an example of a recent experience with US Airways I wish had been gamified. Comments
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