Marketing News & Expert Advice
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Games
Toyota Yaris Targets Chic Geeks Through Xbox Live
Dec 5, 2011 - Avatar is part of a campaign that includes Microsoft-exclusive miniseries "Your Dungeon My Dragon." Comments
EA's New Media Sales Head to Focus on Cross-Platform
Apr 29, 2011 -
Video game publisher hopes to integrate brands in its gaming properties.
Comments
The Gamification Hype Cycle
Apr 25, 2011 - When considering whether or not to "gamify" your brand, it's important to apply the lessons learned from previous hype cycles. Part two in a two-part series. Comments
Century 21 Builds Presence in Mobile Game 'We City'
Apr 14, 2011 -
Brand hopes integration will appeal to a younger, tech-savvy audience of potential homebuyers.
Comments
The Gamification Evolution
Apr 11, 2011 - The gamification movement seeks to take video game elements and apply them to the real world to incentivize customers and build loyalty. Part one in a two-part series. Comments
New York Public Library Rings In Centennial With Foursquare Badge
Apr 6, 2011 -
Celebration also includes an alternate reality game as part of a weekend-long series of events in May.
Comments
The Mobile Magic Wand
Mar 11, 2011 - A look at the portable game system, the portable video player, and the new remote control, and how they will impact mobile marketing. Comments
In-Game Ad Firm Tap Me Cultivates Ties to Mobile Developers
Mar 1, 2011 - Chicago firm is beta testing a platform for ads in iPhone-, iPad- and Android-based games. Comments
Future of TV: Xbox? [Video]
Feb 11, 2011 - Microsoft's discussions with Conan O'Brien last year point to higher ambitions for the Xbox Live service. Comments
Winning the Game
Feb 1, 2011 - Game publishers and big advertisers are missing out on the opportunity to connect with Latinos. Here's why. Comments
Media Brands Embrace Gamification Trend
Jan 31, 2011 -
Bing, Google, Zynga, and Playboy touted the use of game mechanics in online campaigns at the first Gamification Summit.
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PJ Pereira: How a Branded 'Social Film' Hooked Gamers
Nov 16, 2011 -
Co-founder of Pereira & O'Dell discusses a recent video effort for Intel and Toshiba that took on a life of its own.
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Ford Taps Zynga for 'Words With Friends' Promo
Nov 15, 2011 -
Promotes 2013 Escape with a social gaming live event, starring Jenny McCarthy.
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Questions for Matt Spiegel, Digital Agency Vet and New Chief of Tap.me
Oct 12, 2011 -
Spiegel discusses making the jump from OMG Digital to games startup.
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TV Networks Promote Fall Slate With Online Games
Oct 10, 2011 -
Showtime, CBS, and SyFy are throwing promotional weight behind new games based on their shows.
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Facebook's Sponsored Stories Get Game
Aug 26, 2011 -
Ads will appear in new app ticker.
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Zynga Adds Chief Revenue Officer
Aug 22, 2011 -
Jeff Karp brings branding experience to games company.
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Casual Game Helps Nissan Reach Busy Parents
Aug 4, 2011 - Game promoted across Meebo's network scores an impressive engagement rate. Comments
Firm Powering Facebook Credits Launches Ad Business
Jul 19, 2011 -
Live Gamer acquires BrandPort and gamerDNA Media to kick start new unit.
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Films and Celebs Go Gaga for Casual Games
May 23, 2011 -
Kung Fu Panda, Lady Gaga and Jamie Oliver get their "Ville" on.
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Kids Study: More Media Use at a Younger Age
May 10, 2011 -
Live TV remains top media activity but is joined by email, games, and web surfing.
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