Games

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Expedia Launches Travel Game to Push Rewards Program

Jun 20, 2013 - The game, Around the World in 100 Days, asks participants to select an avatar, choose a travel preference, and earn tokens for virtual travel. Comments

The Ultimate Trojan Horse: Game Boxes Take Entertainment's Center Stage

games Jun 20, 2013 - Will we soon see the largest advertising platform in the world break free of restrictions and become a fully interactive advertising environment? Comments

Zyrtec: Get Outside After You Play This Game

furtec May 29, 2013 - Zyrtec wants to encourage people to go outdoors and enjoy the fresh air by, paradoxically, getting them to play an online game. Comments

Machinima Reaches Record Download Levels With New Xbox 360 App

machinima May 23, 2013 - When Microsoft reveals a new media-streaming app for its Xbox 360, it is usually only available in a few countries. This time however, the Machinima app that was launched in April earlier this year, went live in all of the countries that sold the console... Comments

What I Learned About Social Media Marketing From My Mum Playing Candy Crush

May 2, 2013 - The golden rule for social marketing and social games is the same. Comments

Digital Proxies Hype Addictive Qualities of Black Ops Map Pack

replacer-lockup-04-5 Apr 17, 2013 - Activision wanted to make as big a splat with the content refresh for Black Ops II as it could for a complete game launch. The solution: The Replacer, a digital proxie who offers to take over a fan's life, allowing him more time to play the game. Comments

Friskies' GamesforCats.com Offers Branded Experience for Cats (and Owners)

friskies-games-for-cats Mar 20, 2013 - The site has seven free game apps with three million downloads to date. Comments

Gaming Company Fuels Growth Through Social Media Optimization

rebel-entertainment Mar 4, 2013 - Rebel Entertainment, a two-year-old gaming company founded by former staffers of Disney's online gaming unit, has fueled growth of its flagship online action game, Dungeon Rampage, through social media optimization. Comments

Keesing Games Goes Social with Stratego

stratego Feb 5, 2013 - Amsterdam-based Keesing Games has launched an online social version of the classic board game Stratego through a website, Facebook page and paid iPad app. Comments

Playing Around With the Customer Relationship

aeromexfeatured Feb 4, 2013 - What does gamification mean for customer relationships? Comments

Machinima and Ultra Music Form Partnership to Boost Engagement

machinima Jan 31, 2013 - Machinima, the video entertainment network for young males, and ULTRA Music have established a partnership aimed at boosting engagement for both brands. Comments

Xbox NUads Show High Engagement With Polls

nuads Jan 8, 2013 - Microsoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota. Comments

PuzzleSocial Promotes Brands With 'Game-Show' Level Prizes

jeb-balise-puzzlesocial Dec 17, 2012 - PuzzleSocial, a one-year-old social gaming company that offers its application through Facebook, has launched a new element to its crossword puzzle games - a puzzle that offers solvers the chance at "game-show" level prizes, starting with a trip to... Comments

Mobile Ad for Black Ops Puts Gamers in the Picture

callofduty Dec 6, 2012 - Activision, MEC Global and Millennial Media have launched a new mobile advertising campaign for Call of Duty: Black Ops 2 that lets fans use their cell phone cameras to insert themselves in an ad and then share it. Comments

In-Game Advertising Still Not Drawing Ad Budgets

sponsorpay Nov 29, 2012 - The banner ad is dead, say digital marketing pundits, so what’s a better way for brands to reach consumers? Integrating ads into online games and allowing users who view the ad to win points or other rewards in the game, is an increasingly attractive... Comments

Your 2013 Marketing Goal - Gamification

where-in-america Nov 29, 2012 - Branded game play equates to extended brand exposure, which in turn can boost brand recall and even affinity. Comments

Longer Online Videos Beg for New Ad Strategy

ooyala-long-form Nov 20, 2012 - Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To exploit this trend, marketers and publishers should rethink their ad strategies, according to Ooyala. Comments

Kibbles 'n Bits Unveils 8-Bit Facebook Game for Dog Lovers

kibble-art Nov 7, 2012 - Riding on the coattails of Pac-Man and other 1980s arcade games, Kibbles 'n Bits dog food debuted a digital campaign that revolves around a retro 8-bit game. Comments

Need More Engagement? Try a Game

Aug 8, 2012 - Use gamification to create more interactive and entertaining emails that include fun challenges and contests with clear rewards and incentives. Comments

The Hipster Vintage Website Movement

customdesignfeatured Jul 19, 2012 - Is the Hipster Vintage Website effective? To guide this discussion, I've come up with a list. Comments

Bold Teen Drama Degrassi Gets Gamified for Summer Season

degrassi-title Jul 16, 2012 - Much Music boosts beloved Canadian show with check-in rewards. Comments

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