In-Game Advertising Still Not Drawing Ad Budgets
Marketing

In-Game Advertising Still Not Drawing Ad Budgets

11y Mary Lisbeth D'Amico

In-Game Advertising Still Not Drawing Ad Budgets

The banner ad is dead, say digital marketing pundits, so what’s a better way for brands to reach consumers? Integrating ads into online games and allo...

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Your 2013 Marketing Goal - Gamification
Media

Your 2013 Marketing Goal - Gamification

11y Tessa Wegert

Your 2013 Marketing Goal - Gamification

Branded game play equates to extended brand exposure, which in turn can boost brand recall and even affinity. Read More...

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Longer Online Videos Beg for New Ad Strategy
Ad Industry Metrics

Longer Online Videos Beg for New Ad Strategy

11y Susan Kuchinskas

Longer Online Videos Beg for New Ad Strategy

Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To ex...

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Kibbles 'n Bits Unveils 8-Bit Facebook Game for Dog Lovers
Social

Kibbles 'n Bits Unveils 8-Bit Facebook Game for Dog Lovers

11y Joan Voight

Kibbles 'n Bits Unveils 8-Bit Facebook Game for Do...

Riding on the coattails of Pac-Man and other 1980s arcade games, Kibbles 'n Bits dog food debuted a digital campaign that revolves around a retro 8-bi...

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Need More Engagement? Try a Game
Email

Need More Engagement? Try a Game

12y Mike Hotz

Need More Engagement? Try a Game

Use gamification to create more interactive and entertaining emails that include fun challenges and contests with clear rewards and incentives. Read M...

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The Hipster Vintage Website Movement
Asia

The Hipster Vintage Website Movement

12y Brandon Cheung

The Hipster Vintage Website Movement

Is the Hipster Vintage Website effective? To guide this discussion, I've come up with a list. Read More...

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Bold Teen Drama Degrassi Gets Gamified for Summer Season
Social

Bold Teen Drama Degrassi Gets Gamified for Summer Season

12y Kate Kaye

Bold Teen Drama Degrassi Gets Gamified for Summer ...

Much Music boosts beloved Canadian show with check-in rewards. Read More...

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Digital Mad Man: 'You Don't Know Jack' Founder Harry Gottlieb
Marketing

Digital Mad Man: 'You Don't Know Jack' Founder Harry Gottlieb

12y Joan Voight

Digital Mad Man: 'You Don't Know Jack' Founder Har...

How one of the first interactive products came to take the mass market by storm. Read More...

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Winning the Last Inch
Asia

Winning the Last Inch

12y Andy Chang

Winning the Last Inch

The future of mobile advertising is not looking like advertising. Here's why. Read More...

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Mysterious Web Game Lures Viewers to Tom Hanks Show
Media

Mysterious Web Game Lures Viewers to Tom Hanks Show

12y Joan Voight

Mysterious Web Game Lures Viewers to Tom Hanks Sho...

Tap Joint game previews post-apocalyptic Yahoo series "Electric City." Read More...

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Gamification in the Friendly Skies
Asia

Gamification in the Friendly Skies

12y Mark Schreiber

Gamification in the Friendly Skies

I'd like to offer an example of a recent experience with US Airways I wish had been gamified. Read More...

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Help Wanted: Casinos Seek Digital Experience
Asia

Help Wanted: Casinos Seek Digital Experience

12y Chris Wieners

Help Wanted: Casinos Seek Digital Experience

Casinos in Asia are getting on track with digital marketing. Consider these few key areas that can easily be digitized. Read More...

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DreamWorks Teams With Zynga to Push 'Madagascar 3'
Social

DreamWorks Teams With Zynga to Push 'Madagascar 3'

12y Brian LaRue

DreamWorks Teams With Zynga to Push 'Madagascar 3'

Gamers are targeted with video trailers and UGC features. Read More...

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2 Million Served by McDonald's Europe Site for Kids
Marketing

2 Million Served by McDonald's Europe Site for Kids

12y Lisa Lacy

2 Million Served by McDonald's Europe Site for Kid...

Digital gifts are as fun as real Happy Meal toys for kids, says agency. Read More...

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Spil Games Talks Lego and 'Despicable Me' Ads [Video]
Media

Spil Games Talks Lego and 'Despicable Me' Ads [Video]

12y Christopher Heine

Spil Games Talks Lego and 'Despicable Me' Ads [Vid...

CMO drops by ClickZ's office to discuss how brands integrate into games. Read More...

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Friskies iPad Game Pits You Versus Your Cat
Media

Friskies iPad Game Pits You Versus Your Cat

12y Douglas Quenqua

Friskies iPad Game Pits You Versus Your Cat

A branded game in the grand tradition of using incredible technologies to do dumb things. Read More...

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Hyundai Xbox Game Incorporates Kinect Gestures
Automotive

Hyundai Xbox Game Incorporates Kinect Gestures

12y Susan Kuchinskas

Hyundai Xbox Game Incorporates Kinect Gestures

An earlier Hyundai/Xbox campaign scored impressive results. Read More...

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Toyota Yaris Targets Chic Geeks Through Xbox Live
Automotive

Toyota Yaris Targets Chic Geeks Through Xbox Live

12y Susan Kuchinskas

Toyota Yaris Targets Chic Geeks Through Xbox Live

Avatar is part of a campaign that includes Microsoft-exclusive miniseries "Your Dungeon My Dragon." Read More...

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Gamification Without Play
Asia

Gamification Without Play

12y Brandon Cheung

Gamification Without Play

Want to apply gamification to an aspect of your business? Start by building some game structures in your own life first. Read More...

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PJ Pereira: How a Branded 'Social Film' Hooked Gamers
Media

PJ Pereira: How a Branded 'Social Film' Hooked Gamers

12y Joan Voight

PJ Pereira: How a Branded 'Social Film' Hooked Gam...

Co-founder of Pereira & O'Dell discusses a recent video effort for Intel and Toshiba that took on a life of its own. Read More...

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Ford Taps Zynga for 'Words With Friends' Promo
Social

Ford Taps Zynga for 'Words With Friends' Promo

12y Lisa Lacy

Ford Taps Zynga for 'Words With Friends' Promo

Promotes 2013 Escape with a social gaming live event, starring Jenny McCarthy. Read More...

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Is There a Standard for Measuring Social Influence?
Analytics

Is There a Standard for Measuring Social Influence?

12y Joni Ngai

Is There a Standard for Measuring Social Influence...

Klout oversimplifies measuring social influence. Here's why. Read More...

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Let's Get Lucky: Casinos in the Digital Space
Asia

Let's Get Lucky: Casinos in the Digital Space

12y Chris Wieners

Let's Get Lucky: Casinos in the Digital Space

Casinos must learn to adapt messages and integrate online and offline mediums to target Chinese consumers. Here's how. Read More...

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Phones Have an Off Button; Why Real-Time Marketers Need to Use It
Asia

Phones Have an Off Button; Why Real-Time Marketers Need to Use It

12y Andrew Knott

Phones Have an Off Button; Why Real-Time Marketers...

Brands do not need to be always on in every moment of a consumer's day. But here's how to win their hearts via mobile. Read More...

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Questions for Matt Spiegel, Digital Agency Vet and New Chief of Tap.me
Marketing

Questions for Matt Spiegel, Digital Agency Vet and New Chief of Tap.me

13y Joan Voight

Questions for Matt Spiegel, Digital Agency Vet and...

Spiegel discusses making the jump from OMG Digital to games startup. Read More...

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TV Networks Promote Fall Slate With Online Games
Marketing

TV Networks Promote Fall Slate With Online Games

13y Lisa Lacy

TV Networks Promote Fall Slate With Online Games

Showtime, CBS, and SyFy are throwing promotional weight behind new games based on their shows. Read More...

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Facebook's Sponsored Stories Get Game
Social

Facebook's Sponsored Stories Get Game

13y Christopher Heine

Facebook's Sponsored Stories Get Game

Ads will appear in new app ticker. Read More

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