Games

casinofeatured

Help Wanted: Casinos Seek Digital Experience

Jun 20, 2012 - Casinos in Asia are getting on track with digital marketing. Consider these few key areas that can easily be digitized. Comments

DreamWorks Teams With Zynga to Push 'Madagascar 3'

dreamworks May 30, 2012 - Gamers are targeted with video trailers and UGC features. Comments

2 Million Served by McDonald's Europe Site for Kids

mcdonalds-happystudio May 29, 2012 - Digital gifts are as fun as real Happy Meal toys for kids, says agency. Comments

Fantasy Game Maker Finds Fans Where They Lurk Online

wikia-skyrim May 10, 2012 - Skyrim maker Bethesda Softworks targets gamers on wiki-style site. Comments

Spil Games Talks Lego and 'Despicable Me' Ads [Video]

spil-games Apr 30, 2012 - CMO drops by ClickZ's office to discuss how brands integrate into games. Comments

Friskies iPad Game Pits You Versus Your Cat

you-v-cat Mar 15, 2012 - A branded game in the grand tradition of using incredible technologies to do dumb things. Comments

Hyundai Xbox Game Incorporates Kinect Gestures

hyndai-xbox Jan 10, 2012 - An earlier Hyundai/Xbox campaign scored impressive results. Comments

Toyota Yaris Targets Chic Geeks Through Xbox Live

yaris2 Dec 5, 2011 - Avatar is part of a campaign that includes Microsoft-exclusive miniseries "Your Dungeon My Dragon." Comments

Gamification Without Play

gamification Nov 21, 2011 - Want to apply gamification to an aspect of your business? Start by building some game structures in your own life first. Comments

PJ Pereira: How a Branded 'Social Film' Hooked Gamers

pj-pereira-2011 Nov 16, 2011 - Co-founder of Pereira & O'Dell discusses a recent video effort for Intel and Toshiba that took on a life of its own. Comments

Ford Taps Zynga for 'Words With Friends' Promo

mccarthy-ford-zynga Nov 15, 2011 - Promotes 2013 Escape with a social gaming live event, starring Jenny McCarthy. Comments

Is There a Standard for Measuring Social Influence?

kloutfeatured Nov 11, 2011 - Klout oversimplifies measuring social influence. Here's why. Comments

Let's Get Lucky: Casinos in the Digital Space

wynnmacau Oct 25, 2011 - Casinos must learn to adapt messages and integrate online and offline mediums to target Chinese consumers. Here's how. Comments

Phones Have an Off Button; Why Real-Time Marketers Need to Use It

axewakeupappfeatured Oct 17, 2011 - Brands do not need to be always on in every moment of a consumer's day. But here's how to win their hearts via mobile. Comments

Questions for Matt Spiegel, Digital Agency Vet and New Chief of Tap.me

spiegel Oct 12, 2011 - Spiegel discusses making the jump from OMG Digital to games startup. Comments

TV Networks Promote Fall Slate With Online Games

dexter-sol-screen3 Oct 10, 2011 - Showtime, CBS, and SyFy are throwing promotional weight behind new games based on their shows. Comments

Facebook's Sponsored Stories Get Game

ticker Aug 26, 2011 - Ads will appear in new app ticker. Comments

Zynga Adds Chief Revenue Officer

jeff-karp Aug 22, 2011 - Jeff Karp brings branding experience to games company. Comments

Casual Game Helps Nissan Reach Busy Parents

Aug 4, 2011 - Game promoted across Meebo's network scores an impressive engagement rate. Comments

Building a Sustainable Mobile App

checkins Jul 20, 2011 - Tactics to promote user frequency and measuring success for your mobile app. Part two in a two-part series. Comments

Firm Powering Facebook Credits Launches Ad Business

ad-view-ratings Jul 19, 2011 - Live Gamer acquires BrandPort and gamerDNA Media to kick start new unit. Comments

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