Games

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In-Game Advertising Still Not Drawing Ad Budgets

Nov 29, 2012 - The banner ad is dead, say digital marketing pundits, so what’s a better way for brands to reach consumers? Integrating ads into online games and allowing users who view the ad to win points or other rewards in the game, is an increasingly attractive way for consumers to engage with advertising. Comments

Your 2013 Marketing Goal - Gamification

where-in-america Nov 29, 2012 - Branded game play equates to extended brand exposure, which in turn can boost brand recall and even affinity. Comments

Longer Online Videos Beg for New Ad Strategy

ooyala-long-form Nov 20, 2012 - Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To exploit this trend, marketers and publishers should rethink their ad strategies, according to Ooyala. Comments

Kibbles 'n Bits Unveils 8-Bit Facebook Game for Dog Lovers

kibble-art Nov 7, 2012 - Riding on the coattails of Pac-Man and other 1980s arcade games, Kibbles 'n Bits dog food debuted a digital campaign that revolves around a retro 8-bit game. Comments

Need More Engagement? Try a Game

Aug 8, 2012 - Use gamification to create more interactive and entertaining emails that include fun challenges and contests with clear rewards and incentives. Comments

The Hipster Vintage Website Movement

customdesignfeatured Jul 19, 2012 - Is the Hipster Vintage Website effective? To guide this discussion, I've come up with a list. Comments

Bold Teen Drama Degrassi Gets Gamified for Summer Season

degrassi-title Jul 16, 2012 - Much Music boosts beloved Canadian show with check-in rewards. Comments

Digital Mad Man: 'You Don't Know Jack' Founder Harry Gottlieb

harrygottlieb-highres Jul 10, 2012 - How one of the first interactive products came to take the mass market by storm. Comments

Winning the Last Inch

tmobilefeatured Jul 9, 2012 - The future of mobile advertising is not looking like advertising. Here's why. Comments

Mysterious Web Game Lures Viewers to Tom Hanks Show

tapjoint Jun 25, 2012 - Tap Joint game previews post-apocalyptic Yahoo series "Electric City." Comments

Gamification in the Friendly Skies

Jun 22, 2012 - I'd like to offer an example of a recent experience with US Airways I wish had been gamified. Comments

Help Wanted: Casinos Seek Digital Experience

casinofeatured Jun 20, 2012 - Casinos in Asia are getting on track with digital marketing. Consider these few key areas that can easily be digitized. Comments

DreamWorks Teams With Zynga to Push 'Madagascar 3'

dreamworks May 30, 2012 - Gamers are targeted with video trailers and UGC features. Comments

2 Million Served by McDonald's Europe Site for Kids

mcdonalds-happystudio May 29, 2012 - Digital gifts are as fun as real Happy Meal toys for kids, says agency. Comments

Fantasy Game Maker Finds Fans Where They Lurk Online

wikia-skyrim May 10, 2012 - Skyrim maker Bethesda Softworks targets gamers on wiki-style site. Comments

Spil Games Talks Lego and 'Despicable Me' Ads [Video]

spil-games Apr 30, 2012 - CMO drops by ClickZ's office to discuss how brands integrate into games. Comments

Friskies iPad Game Pits You Versus Your Cat

you-v-cat Mar 15, 2012 - A branded game in the grand tradition of using incredible technologies to do dumb things. Comments

Hyundai Xbox Game Incorporates Kinect Gestures

hyndai-xbox Jan 10, 2012 - An earlier Hyundai/Xbox campaign scored impressive results. Comments

Toyota Yaris Targets Chic Geeks Through Xbox Live

yaris2 Dec 5, 2011 - Avatar is part of a campaign that includes Microsoft-exclusive miniseries "Your Dungeon My Dragon." Comments

Gamification Without Play

gamification Nov 21, 2011 - Want to apply gamification to an aspect of your business? Start by building some game structures in your own life first. Comments

PJ Pereira: How a Branded 'Social Film' Hooked Gamers

pj-pereira-2011 Nov 16, 2011 - Co-founder of Pereira & O'Dell discusses a recent video effort for Intel and Toshiba that took on a life of its own. Comments

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