The banner ad is dead, say digital marketing pundits, so what’s a better way for brands to reach consumers? Integrating ads into online games and allo...
View articleBranded game play equates to extended brand exposure, which in turn can boost brand recall and even affinity. Read More...
View articleConsumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To ex...
View articleRiding on the coattails of Pac-Man and other 1980s arcade games, Kibbles 'n Bits dog food debuted a digital campaign that revolves around a retro 8-bi...
View articleUse gamification to create more interactive and entertaining emails that include fun challenges and contests with clear rewards and incentives. Read M...
View articleIs the Hipster Vintage Website effective? To guide this discussion, I've come up with a list. Read More...
View articleMuch Music boosts beloved Canadian show with check-in rewards. Read More...
View articleHow one of the first interactive products came to take the mass market by storm. Read More...
View articleThe future of mobile advertising is not looking like advertising. Here's why. Read More...
View articleTap Joint game previews post-apocalyptic Yahoo series "Electric City." Read More...
View articleI'd like to offer an example of a recent experience with US Airways I wish had been gamified. Read More...
View articleCasinos in Asia are getting on track with digital marketing. Consider these few key areas that can easily be digitized. Read More...
View articleGamers are targeted with video trailers and UGC features. Read More...
View articleDigital gifts are as fun as real Happy Meal toys for kids, says agency. Read More...
View articleCMO drops by ClickZ's office to discuss how brands integrate into games. Read More...
View articleA branded game in the grand tradition of using incredible technologies to do dumb things. Read More...
View articleAn earlier Hyundai/Xbox campaign scored impressive results. Read More...
View articleAvatar is part of a campaign that includes Microsoft-exclusive miniseries "Your Dungeon My Dragon." Read More...
View articleWant to apply gamification to an aspect of your business? Start by building some game structures in your own life first. Read More...
View articleCo-founder of Pereira & O'Dell discusses a recent video effort for Intel and Toshiba that took on a life of its own. Read More...
View articlePromotes 2013 Escape with a social gaming live event, starring Jenny McCarthy. Read More...
View articleKlout oversimplifies measuring social influence. Here's why. Read More...
View articleCasinos must learn to adapt messages and integrate online and offline mediums to target Chinese consumers. Here's how. Read More...
View articleBrands do not need to be always on in every moment of a consumer's day. But here's how to win their hearts via mobile. Read More...
View articleSpiegel discusses making the jump from OMG Digital to games startup. Read More...
View articleShowtime, CBS, and SyFy are throwing promotional weight behind new games based on their shows. Read More...
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