Marketing News & Expert Advice
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Gannett
Mobile Ad Streamlining Fuels National Buys for Gannett Digital
Gannett today reported a 12 percent boost in its company-wide digital revenues in Q1 2011.
Gannett Names New Chief to Front Digital Push
ShortTail media founder and former CNN.com VP David Payne joins as chief digital officer.
QuadrantONE Morphs Into Private Ad Exchange, Shuns Networks
QuadrantONE partners The New York Times Co., Hearst, Tribune and Gannett will offer real-time bidding on inventory.
PointRoll Names New CEO
Robert Gatto, former SVP of sales, replaces cofounder Jason Tafler.
Yahoo Explores Deals Offering for Newspaper Partners
As Yahoo's newest partner Gannett begins using APT platform, Yahoo mulls new services for the so-called consortium.
Gannett Incubates Groupon Style Offering
Will leverage local sales force to support social commerce initiative.
USA Today Restructures to Focus on Digital Products
Layoffs will hit 9 percent of staff, and paper will restructure to focus on Web and mobile.
Big Brands Using Weekly Circulars on Facebook
Walgreen's, JC Penney, and Staples are using ShopLocal circulars on Facebook.
New Ripple6 Units Put Social Conversations in Display Ads
Second company this week to debut a display product incorporating social media content.
Meredith Expands Mobile Marketing Offering with Hyperfactory Acquisition
Meredith to capitalize on mobile marketing growth.
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