Gap

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Instagram Direct Remains Uncharted Territory for Brands

Jun 24, 2014 - Buffalo Wild Wings is joining in on World Cup fever and using Instagram Direct to reward select fans. That makes it one of only a handful of brands to employ the one-to-one communication platform. Comments

Gap Goes 'Back to Blue' With Tumblr, Styld.by

gap-back-to-blue-adam-driver Aug 21, 2013 - Gap's "Back to Blue" fall campaign includes an initiative that will own all of Tumblr's mobile ads for one day. Comments

Cathay Engages Instagram Fans to Celebrate the Snake Year

cathaypacificinstagram Feb 7, 2013 - Cathay Pacific, Changi Airport, and Starbucks are capitalizing on the niche network to roll out photo contests. Comments

Holiday Marketing Traditions, Old and New

elf-yourself Dec 13, 2012 - Holiday campaigns like the ones from J. Crew, Gap, and OfficeMax are a surefire way to entertain and engage consumers. Comments

Digital Catalogs Take on Social Role for IKEA, Gap

gap-sf-party-with-rue Aug 27, 2012 - Digital catalogs are evolving into branded content hubs for retailers. Comments

BrightTag Gets $15 Million in VC

Apr 25, 2012 - Ad tag management firm's clients include the Gap and the Obama campaign. Comments

3 Social Community Strategies to Drive Innovation, Engagement, and Sales

Apr 19, 2012 - Have you nurtured an active community of brand advocates? Here's what's next. Comments

Gap Global CMO: Marketing 'More Honest' Than Journalism

seth-farbman Apr 17, 2012 - Former TV news reporter also emphasizes the importance of "community" in telling a brand's story. Comments

AKQA Builds Social Catalog for Gap's Fashions

styldby-gap-akqa Feb 15, 2012 - Styld.by lets users easily share looks that include Gap clothes. Comments

ClickZ Holiday Social Showdown: Round One Winners

buildabear-fb-liveevent Dec 8, 2011 - Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive! Comments

ClickZ Holiday Social Showdown: Vote Your Picks!

cowboy-shooting-flat Dec 1, 2011 - Which brands will have the best social media campaigns this holiday season? Vote each week for your picks! Comments

75,000 Fans Unlock Gap Discount with GetGlue and EW.com

getglue-ew-gap Sep 29, 2011 - Gap rewards shoppers getting fashion inspiration from fall TV characters. Comments

F-Commerce, the Arrival of the Facebook Consumer

May 10, 2011 - Retailers, businesses, and brands test approaches for commerce inside or influenced by Facebook. Comments

#HelpJapan: Do's and Don'ts for Brands

alibaba Mar 17, 2011 - StrawberryFrog chief strategy officer explains how brands can promote humanitarian and relief efforts – but not themselves. Comments

Scvngr CEO Says Location Can Be '10X' Bigger Than Social [Video]

sethpic Mar 12, 2011 - At SXSWi, young geo-social exec packs a punch with marketing examples. Comments

'Project Reindeer' Ties a Bow on Gap's Big Social Media Year

gap Dec 20, 2010 - Clothing retailer has leveraged Facebook, Twitter, Groupon, Foursquare, and Loopt since last summer. Comments

The Face of the New Branded Contest – Mobile and Social Media

Oct 7, 2010 - Gap's Casting Call checks every to-do on the best practice list for engagement marketing. Comments

How Gap's 'Groupon' Went Crazy Viral

gap-logo Aug 25, 2010 - An in-depth look at the group-buying platform's biggest and most successful campaign to date. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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