Marketing News & Expert Advice
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Gap
Holiday Marketing Traditions, Old and New
Dec 13, 2012 - Holiday campaigns like the ones from J. Crew, Gap, and OfficeMax are a surefire way to entertain and engage consumers. Comments
Scvngr CEO Says Location Can Be '10X' Bigger Than Social [Video]
Mar 12, 2011 -
At SXSWi, young geo-social exec packs a punch with marketing examples.
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'Project Reindeer' Ties a Bow on Gap's Big Social Media Year
Dec 20, 2010 -
Clothing retailer has leveraged Facebook, Twitter, Groupon, Foursquare, and Loopt since last summer.
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The Face of the New Branded Contest – Mobile and Social Media
Oct 7, 2010 - Gap's Casting Call checks every to-do on the best practice list for engagement marketing. Comments
How Gap's 'Groupon' Went Crazy Viral
Aug 25, 2010 -
An in-depth look at the group-buying platform's biggest and most successful campaign to date.
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Digital Catalogs Take on Social Role for IKEA, Gap
Aug 27, 2012 -
Digital catalogs are evolving into branded content hubs for retailers.
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BrightTag Gets $15 Million in VC
Apr 25, 2012 - Ad tag management firm's clients include the Gap and the Obama campaign. Comments
3 Social Community Strategies to Drive Innovation, Engagement, and Sales
Apr 19, 2012 - Have you nurtured an active community of brand advocates? Here's what's next. Comments
Gap Global CMO: Marketing 'More Honest' Than Journalism
Apr 17, 2012 -
Former TV news reporter also emphasizes the importance of "community" in telling a brand's story.
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AKQA Builds Social Catalog for Gap's Fashions
Feb 15, 2012 -
Styld.by lets users easily share looks that include Gap clothes.
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ClickZ Holiday Social Showdown: Round One Winners
Dec 8, 2011 -
Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive!
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ClickZ Holiday Social Showdown: Vote Your Picks!
Dec 1, 2011 -
Which brands will have the best social media campaigns this holiday season? Vote each week for your picks!
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75,000 Fans Unlock Gap Discount with GetGlue and EW.com
Sep 29, 2011 -
Gap rewards shoppers getting fashion inspiration from fall TV characters.
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F-Commerce, the Arrival of the Facebook Consumer
May 10, 2011 - Retailers, businesses, and brands test approaches for commerce inside or influenced by Facebook. Comments
#HelpJapan: Do's and Don'ts for Brands
Mar 17, 2011 -
StrawberryFrog chief strategy officer explains how brands can promote humanitarian and relief efforts – but not themselves.
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