Marketing News & Expert Advice
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Gap
3 Social Community Strategies to Drive Innovation, Engagement, and Sales
Have you nurtured an active community of brand advocates? Here's what's next.
Gap Global CMO: Marketing 'More Honest' Than Journalism
Former TV news reporter also emphasizes the importance of "community" in telling a brand's story.
AKQA Builds Social Catalog for Gap's Fashions
Styld.by lets users easily share looks that include Gap clothes.
ClickZ Holiday Social Showdown: Round One Winners
Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive!
ClickZ Holiday Social Showdown: Vote Your Picks!
Which brands will have the best social media campaigns this holiday season? Vote each week for your picks!
75,000 Fans Unlock Gap Discount with GetGlue and EW.com
Gap rewards shoppers getting fashion inspiration from fall TV characters.
F-Commerce, the Arrival of the Facebook Consumer
Retailers, businesses, and brands test approaches for commerce inside or influenced by Facebook.
#HelpJapan: Do's and Don'ts for Brands
StrawberryFrog chief strategy officer explains how brands can promote humanitarian and relief efforts – but not themselves.
Scvngr CEO Says Location Can Be '10X' Bigger Than Social [Video]
At SXSWi, young geo-social exec packs a punch with marketing examples.
'Project Reindeer' Ties a Bow on Gap's Big Social Media Year
Clothing retailer has leveraged Facebook, Twitter, Groupon, Foursquare, and Loopt since last summer.
The Face of the New Branded Contest – Mobile and Social Media
Gap's Casting Call checks every to-do on the best practice list for engagement marketing.
How Gap's 'Groupon' Went Crazy Viral
An in-depth look at the group-buying platform's biggest and most successful campaign to date.
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