You don't have to be a large B2B company to create an impressive LinkedIn presence, all you need is the focus on the right direction and the consisten...
View articleGoogle's I/O conference commences today, but that's not all that happened this week. Facebook, Apple and Line - and maybe Snapchat? - had updates, as ...
View articleIf you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...
View articleIf you know Snapchat is a valuable marketing tool, but are unsure how where to begin, fear not. Here are 17 examples of branded Stories that really na...
View articleWith the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did G...
View articleCreating consumer-centric experiences and solutions can be "easy" and will help separate the winners from the losers in 2016. Read More...
View articleStephanie Meyer is the woman behind GE Healthcare's successful marketing automation initiative. Here's how her team modernized and consolidated the co...
View articlePeople are instinctively drawn to brands that are considered more authentic than their competitors. How can your brand win? Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during September of 2015. Read More...
View articleSnapchat has certainly gained in popularity as a marketing tool for Millennials but it isn't for every brand. Find out what industry participants thin...
View articleAdvances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make f...
View articleThailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave th...
View articleAccording to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three bra...
View articleHaving grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...
View articleCreating content in a single format and failing to invest in your own channels are just two common content mistakes, according to the NewsCred #ThinkC...
View articleEmojis are so popular among consumers that brands have graduated from tweeting them to launching keyboards, and in the case of Domino's, allowing cons...
View articleAt ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle gr...
View articleA recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed? R...
View articleBrands are beginning to embrace the visual power of marketing with emojis. Could these fun little pictures be right for your business? Read More...
View articleTo stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingl...
View articleDigital strategists from GE, Waze, Thinaire, and PwC came together to discuss using data and wearables to create real-world engagement with customers....
View articleWearable technologies are about to change the way we live, and that change is coming very soon. Being on top of this next generation of Internet is im...
View articleNative advertising really seemed to come into its own this summer, with major campaigns generating mainstream buzz about the up-and-coming ad format. ...
View articleAs consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing effor...
View articleThe TV-esque series "AdicolorTV" enables Adidas and Champs to tell a longer story than they could otherwise and it could also be the first series of i...
View articleWhile marketers are embracing the trend of short-form branded videos on Vine, many of their efforts are not as successful as they could be. Here are f...
View articleTwitter's "pinned tweets" will roll out for free to select high-profile users. Read More...
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