4 E.A.S.Y opportunities you must master before 2016

Nov 11, 2015 - Creating consumer-centric experiences and solutions can be "easy" and will help separate the winners from the losers in 2016. Comments

Spotlight on Stephanie Meyer: how GE Healthcare modernized marketing strategy

old-ge-logo Nov 5, 2015 - Stephanie Meyer is the woman behind GE Healthcare's successful marketing automation initiative. Here's how her team modernized and consolidated the company’s marketing tools. Comments

4 ways brands can tell an authentic story

authentic Oct 23, 2015 - People are instinctively drawn to brands that are considered more authentic than their competitors. How can your brand win? Comments

Digital marketing people on the move: GE has a new CMO

ge-image Oct 6, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during September of 2015. Comments

Should Your Brand Be on Snapchat?

snapchat-mobile Oct 1, 2015 - Snapchat has certainly gained in popularity as a marketing tool for Millennials but it isn't for every brand. Find out what industry participants think about the platform. Comments

The Year of Online Video: What We Saw and What's Next for Brands

online-video-advertising Sep 24, 2015 - Advances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make for future progress? Comments

Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotographyDay

tweets-of-the-week-nasa Aug 21, 2015 - Thailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave the Twitter community much to celebrate in beautiful pictures. Comments

Periscope Marketing 101: Lessons from 3 New Campaigns

periscopelogo Jul 23, 2015 - According to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three brands doing it right. Comments

Apple Is The World's Most Valuable Brand [Study]

Silver Apple logo May 27, 2015 - Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating technology's strong growth. Comments

Seven Mistakes Killing Your Content Marketing

content May 25, 2015 - Creating content in a single format and failing to invest in your own channels are just two common content mistakes, according to the NewsCred #ThinkContent summit. Comments

Brands <3 Emojis

emoji May 15, 2015 - Emojis are so popular among consumers that brands have graduated from tweeting them to launching keyboards, and in the case of Domino's, allowing consumers to use them to order pizza. Comments

Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]

content Mar 31, 2015 - At ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle ground between developed campaigns and social posts. Comments

Mobile Acquisitions and Ads to Shape the Future of Social Media

social-ads-facebook-twitter Jan 29, 2015 - A recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed? Comments

Marketing With Emojis

emoji-thumbsup Dec 18, 2014 - Brands are beginning to embrace the visual power of marketing with emojis. Could these fun little pictures be right for your business? Comments

From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

shutterstock-189519140-tsunami Dec 2, 2014 - To stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingle. Comments

Wearables: Bridging Digital to the Real World

shutterstock-191190722 Oct 7, 2014 - Digital strategists from GE, Waze, Thinaire, and PwC came together to discuss using data and wearables to create real-world engagement with customers. Comments

Preparing for the Internet of Things

fitbytes-wearabletech-jawboneup Sep 14, 2014 - Wearable technologies are about to change the way we live, and that change is coming very soon. Being on top of this next generation of Internet is imperative to understanding future consumer trends. Comments

Did Native Advertising Just Have the Best Summer Ever?

nyt-native-ad Sep 4, 2014 - Native advertising really seemed to come into its own this summer, with major campaigns generating mainstream buzz about the up-and-coming ad format. Comments

When Content Meets Social - Aligning the Content Message to the Social Medium

Social media Aug 8, 2014 - As consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing efforts to adhere to the "zeitgeist" of each social platform. Comments

Champs Speaks to High School Athletes in 15-Second Instagram Snippets

adicolortv Aug 4, 2014 - The TV-esque series "AdicolorTV" enables Adidas and Champs to tell a longer story than they could otherwise and it could also be the first series of its kind on Instagram. Comments

Best Practices for Branded Vine Videos

vine May 13, 2014 - While marketers are embracing the trend of short-form branded videos on Vine, many of their efforts are not as successful as they could be. Here are five tips for producing the best branded Vine videos. Comments

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