Geico

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Seven Mistakes Killing Your Content Marketing

May 25, 2015 - Creating content in a single format and failing to invest in your own channels are just two common content mistakes, according to the NewsCred #ThinkContent summit. Comments

Silent Video May Become Your Brand’s Loudest Statement

Buy side prefers voice trading to electronic execution May 11, 2015 - Muted autoplay video ads may be here to stay, so how can you design your videos to capture an audience? Comments

'Love Has No Labels' Tops YouTube's March Leaderboard

digital-award Apr 14, 2015 - The video platform has released its March leaderboard and taking the lead is The Ad Council’s video "Love Has No Labels," followed by Durex’s ad "#Connect." Comments

The Content Is You!

content Aug 26, 2014 - Great content is often the key to better engagement, and in turn, more conversions. What's the key to great content? Make what you produce more personal. Comments

How to Make Funny Videos Without Becoming the Laughing Stock of the Internet

shutterstock-161305277 Jul 31, 2014 - Humor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating relatable content that isn't too long and tells a brand’s story. Comments

Geico and Amazon's Long Game

amazonpilotsgeico Feb 27, 2014 - Geico ads on prime video content are just a part of the brand's big long-term strategy with Amazon, Horizon Media says. Comments

GEICO Hump Day Ad Dominates Social Video... on Wednesdays

geico-hump-day-chart Jul 24, 2013 - A new Unruly Media report finds a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on other days of the week. Also, online video ad shares increased by 7 percent in Q2 of 2013. Comments

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