Geico

content

The Content Is You!

Aug 26, 2014 - Great content is often the key to better engagement, and in turn, more conversions. What's the key to great content? Make what you produce more personal. Comments

How to Make Funny Videos Without Becoming the Laughing Stock of the Internet

shutterstock-161305277 Jul 31, 2014 - Humor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating relatable content that isn't too long and tells a brand’s story. Comments

Geico and Amazon's Long Game

amazonpilotsgeico Feb 27, 2014 - Geico ads on prime video content are just a part of the brand's big long-term strategy with Amazon, Horizon Media says. Comments

GEICO Hump Day Ad Dominates Social Video... on Wednesdays

geico-hump-day-chart Jul 24, 2013 - A new Unruly Media report finds a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on other days of the week. Also, online video ad shares increased by 7 percent in Q2 of 2013. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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