General Electric

Planning Paid Media Beyond an Impression or Click

Five opportunities to leverage media campaigns beyond the paid media buy itself and create something larger and more impactful.

GE Tie-In With YouTube Celebs Scores 2 Million Views in First Week

Latest extension of Ecomagination effort is well on track to meet goal of 10 million views within three months.

ge-digg

Red Bull, EA, and GE Seek 'Followers' on the New Digg

So far users have not flocked to create branded accounts, but it's early.

Applications, Not Ads

Why marketing's future lies in interactive experiences.

SES Toronto
SES Toronto

June 11-13, 2012

SES San Francisco
SES San Francisco

August 13-17, 2012

SES Hong Kong
SES Hong Kong

September 10-12, 2012

SES Berlin
SES Berlin

October 11, 2012

SES Chicago
SES Chicago

November 12-16, 2012

WEBINARSwebcast

Penguin Proof Link Building Strategies

May 30, 2012

1:00pm ET / 10:00am PT

WHITE PAPERS whitepaper

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