General Electric

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7 Tips for Managing and Maximizing Content in Social Media

Mar 5, 2014 - You can't just create a video, post it on Facebook, and expect it to generate tons of awareness, engagement, and sales. You need to put thought and structure behind the content you create and share on social media profiles. Comments

Social Platform Used by GOP and Obama White House Launches Product Set

rnc-twitterfeed Sep 19, 2012 - As an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients including GE, Pepsi, Fox, Patagonia and Major League Baseball available as templated products for all. Comments

GE Puts Creative Spin on Data in Advertisements

ge-data-visualization Feb 8, 2012 - A story of two product lines, told through the elegant use of data. Comments

Planning Paid Media Beyond an Impression or Click

Jun 8, 2011 - Five opportunities to leverage media campaigns beyond the paid media buy itself and create something larger and more impactful. Comments

GE Tie-In With YouTube Celebs Scores 2 Million Views in First Week

Oct 13, 2010 - Latest extension of Ecomagination effort is well on track to meet goal of 10 million views within three months. Comments

Red Bull, EA, and GE Seek 'Followers' on the New Digg

ge-digg Aug 30, 2010 - So far users have not flocked to create branded accounts, but it's early. Comments

Applications, Not Ads

May 19, 2003 - Why marketing's future lies in interactive experiences. Comments

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