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10 Types of Visuals to Boost Your Social Media Engagement

Apr 22, 2014 - Photos and videos have been proven to boost engagement with social media posts, so here are 10 different ways you can incorporate them into your brand's next post. Comments

7 Tips for Managing and Maximizing Content in Social Media

content-in-social-media-clickz-march1 Mar 5, 2014 - You can't just create a video, post it on Facebook, and expect it to generate tons of awareness, engagement, and sales. You need to put thought and structure behind the content you create and share on social media profiles. Comments

Social Platform Used by GOP and Obama White House Launches Product Set

rnc-twitterfeed Sep 19, 2012 - As an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients including GE, Pepsi, Fox, Patagonia and Major League Baseball available as templated products for all. Comments

GE Puts Creative Spin on Data in Advertisements

ge-data-visualization Feb 8, 2012 - A story of two product lines, told through the elegant use of data. Comments

Planning Paid Media Beyond an Impression or Click

Jun 8, 2011 - Five opportunities to leverage media campaigns beyond the paid media buy itself and create something larger and more impactful. Comments

GE Tie-In With YouTube Celebs Scores 2 Million Views in First Week

Oct 13, 2010 - Latest extension of Ecomagination effort is well on track to meet goal of 10 million views within three months. Comments

Red Bull, EA, and GE Seek 'Followers' on the New Digg

ge-digg Aug 30, 2010 - So far users have not flocked to create branded accounts, but it's early. Comments

Applications, Not Ads

May 19, 2003 - Why marketing's future lies in interactive experiences. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

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