Marketing News & Expert Advice
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General Electric
Social Platform Used by GOP and Obama White House Launches Product Set
Sep 19, 2012 - As an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients including GE, Pepsi, Fox, Patagonia and Major League Baseball available as templated products for all. Comments
GE Puts Creative Spin on Data in Advertisements
Feb 8, 2012 -
A story of two product lines, told through the elegant use of data.
Comments
Planning Paid Media Beyond an Impression or Click
Jun 8, 2011 - Five opportunities to leverage media campaigns beyond the paid media buy itself and create something larger and more impactful. Comments
GE Tie-In With YouTube Celebs Scores 2 Million Views in First Week
Oct 13, 2010 - Latest extension of Ecomagination effort is well on track to meet goal of 10 million views within three months. Comments
Red Bull, EA, and GE Seek 'Followers' on the New Digg
Aug 30, 2010 -
So far users have not flocked to create branded accounts, but it's early.
Comments
Applications, Not Ads
May 19, 2003 - Why marketing's future lies in interactive experiences. Comments
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