Marketing News & Expert Advice
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General Electric
GE Puts Creative Spin on Data in Advertisements
A story of two product lines, told through the elegant use of data.
Planning Paid Media Beyond an Impression or Click
Five opportunities to leverage media campaigns beyond the paid media buy itself and create something larger and more impactful.
GE Tie-In With YouTube Celebs Scores 2 Million Views in First Week
Latest extension of Ecomagination effort is well on track to meet goal of 10 million views within three months.
Red Bull, EA, and GE Seek 'Followers' on the New Digg
So far users have not flocked to create branded accounts, but it's early.
Applications, Not Ads
Why marketing's future lies in interactive experiences.
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