Marketing News & Expert Advice
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General Mills
Top 50 Brands in Content Marketing
Jan 1, 2013 - Brands are becoming the media, attracting their own audiences. Here are the standouts. Comments
YouTube Ads Serve Up Negative Messaging for Cheerios
Oct 6, 2010 - Promoted video placements lead viewers to a slew of mocking comments left by YouTube users. Comments
Cravebox Builds Brand Connection With Product Themed Boxes
Nov 28, 2012 -
With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxes along with a slew of data-collecting and social initiatives to both engage consumers and gather...
Comments
Moguldom Bets on Video and Mobile to Connect Black Women to Brands
Jul 9, 2012 - Advertisers like General Mills, Lincoln, and Toyota have wrapped their brands around Moguldom Media Group content. Comments
Behind Betty Crocker's Winning Holiday Social Campaign
Jan 17, 2012 -
The cake mix maker's in-house kitchen staff is ready to interact with fans and followers.
Comments
Pillsbury Rolls Out Interactive Tools and Treats
Dec 5, 2011 -
General Mills brand connects TV ads to mobile with Shazam.
Comments
Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say
May 10, 2011 - Exchange-based buying still struggles to gain traction, however. Comments
What's the Deal? Groupon for Hamburger Helper
May 10, 2011 - Social couponing is exploding. How can you make it work for your brand? Comments
New Online Coupon for Retailers and CPGs Helps Justify Online Media Spends
May 3, 2011 - We're seeing a new kind of coupon with Coupon Factory, a digital couponing and promotions engine conceived specifically with the retail or CPG's own site in mind. Comments
General Mills Runs 'Groupon' in San Francisco, Twin Cities
Apr 22, 2011 -
Daily deals platform orchestrates first-ever offer from CPG brand.
Comments
Coca-Cola, Pillsbury Embrace Organic Trends - and Risks - on Twitter
Dec 14, 2010 -
Organic hashtags and day-parting are special ingredients for brands like Coca-Cola and Pillsbury as their Twitter marketing evolves.
Comments
How Marketers Are Courting Latino Consumers
Oct 15, 2010 - Don't understand the difference between Hispanic and Latino? Start here. Comments
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