Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study
Leadership

Leading by example, compact content and other insights from Freedman Intern...

6y Mike O'Brien

Leading by example, compact content and other insi...

ClickZ and Freedman International surveyed more than 500 senior global marketers in the U.S. and U.K. to ask them what challenges and opportunities th...

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I am the Walrus: spotlight on the agency's founder, Deacon Webster
Agency Spotlight

I am the Walrus: spotlight on the agency's founder, Deacon Webster

8y Mike O'Brien

I am the Walrus: spotlight on the agency's founder...

How does a boutique agency like Walrus compete with Madison Avenue? It doesn't. Deacon Webster tells us how his irreverent agency thrives by doing its...

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General Mills and #CallMeCaitlyn: Is the Middle of the Road the Safest Place to Be?
Social

General Mills and #CallMeCaitlyn: Is the Middle of the Road the Safest Plac...

9y Emily Alford

General Mills and #CallMeCaitlyn: Is the Middle of...

Caitlyn Jenner has quickly become a Twitter celebrity since her Vanity Fair cover debuted on Twitter. But General Mills has refused to call the former...

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Lucky Charms Fetes Adult Fans in #LuckyWasHere 50th Anniversary Promo
Social

Lucky Charms Fetes Adult Fans in #LuckyWasHere 50th Anniversary Promo

10y Lisa Lacy

Lucky Charms Fetes Adult Fans in #LuckyWasHere 50t...

The brand is celebrating its 50th anniversary –- and the 50th birthday of its mascot –- with digital content including a new Tumblr and a musical YouT...

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ClickZ’s Super Bowl XLVIII Ad Preview
Marketing

ClickZ’s Super Bowl XLVIII Ad Preview

10y Lisa Lacy

ClickZ’s Super Bowl XLVIII Ad Preview

Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Read M...

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Fiber One Turns Twitter Dieting Drama into YouTube #SnackDrama
Social

Fiber One Turns Twitter Dieting Drama into YouTube #SnackDrama

10y Lisa Lacy

Fiber One Turns Twitter Dieting Drama into YouTube...

#SnackDrama asks Fiber One fans and followers to share their own snack dramas so the Snack Drama Players can reenact them in an improv-comedy-style vi...

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Pillsbury Toaster Strudel Says Guten Morgen With Hans Strudel and #StrudelArt
Marketing

Pillsbury Toaster Strudel Says Guten Morgen With Hans Strudel and #StrudelA...

11y Lisa Lacy

Pillsbury Toaster Strudel Says Guten Morgen With H...

Shooting for morning motivation and fun, the fictional mascot expands the brand’s target to millennials and includes a new website and social profiles...

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Häagen-Dazs App Helps Fans Wait for Perfect Ice Cream
Marketing

Häagen-Dazs App Helps Fans Wait for Perfect Ice Cream

11y Lisa Lacy

Häagen-Dazs App Helps Fans Wait for Perfect Ice Cr...

The Concerto Timer app delivers an augmented reality experience of Bach Inventions No. 14. Read More...

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Top 50 Brands in Content Marketing
Social

Top 50 Brands in Content Marketing

11y Toby Murdock

Top 50 Brands in Content Marketing

Brands are becoming the media, attracting their own audiences. Here are the standouts. Read More...

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Cravebox Builds Brand Connection With Product Themed Boxes
Social

Cravebox Builds Brand Connection With Product Themed Boxes

11y Lisa Lacy

Cravebox Builds Brand Connection With Product Them...

With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxe...

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Moguldom Bets on Video and Mobile to Connect Black Women to Brands
Media

Moguldom Bets on Video and Mobile to Connect Black Women to Brands

12y Kate Kaye

Moguldom Bets on Video and Mobile to Connect Black...

Advertisers like General Mills, Lincoln, and Toyota have wrapped their brands around Moguldom Media Group content. Read More...

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Behind Betty Crocker's Winning Holiday Social Campaign
Social

Behind Betty Crocker's Winning Holiday Social Campaign

12y ClickZ News Staff

Behind Betty Crocker's Winning Holiday Social Camp...

The cake mix maker's in-house kitchen staff is ready to interact with fans and followers. Read More...

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Pillsbury Rolls Out Interactive Tools and Treats
Media

Pillsbury Rolls Out Interactive Tools and Treats

12y Kate Kaye

Pillsbury Rolls Out Interactive Tools and Treats

General Mills brand connects TV ads to mobile with Shazam. Read More...

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Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say
Media

Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say

13y Jack Marshall

Brand Ad Dollars Continue Migration From TV to Onl...

Exchange-based buying still struggles to gain traction, however. Read More...

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What's the Deal? Groupon for Hamburger Helper
Media

What's the Deal? Groupon for Hamburger Helper

13y Harry Gold

What's the Deal? Groupon for Hamburger Helper

Social couponing is exploding. How can you make it work for your brand? Read More...

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New Online Coupon for Retailers and CPGs Helps Justify Online Media Spends
Media

New Online Coupon for Retailers and CPGs Helps Justify Online Media Spends

13y Hollis Thomases

New Online Coupon for Retailers and CPGs Helps Jus...

We're seeing a new kind of coupon with Coupon Factory, a digital couponing and promotions engine conceived specifically with the retail or CPG's own s...

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General Mills Runs 'Groupon' in San Francisco, Twin Cities
Social

General Mills Runs 'Groupon' in San Francisco, Twin Cities

13y Christopher Heine

General Mills Runs 'Groupon' in San Francisco, Twi...

Daily deals platform orchestrates first-ever offer from CPG brand. Read More...

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Coca-Cola, Pillsbury Embrace Organic Trends - and Risks - on Twitter
Social

Coca-Cola, Pillsbury Embrace Organic Trends - and Risks - on Twitter

13y Kate Kaye

Coca-Cola, Pillsbury Embrace Organic Trends - and ...

Organic hashtags and day-parting are special ingredients for brands like Coca-Cola and Pillsbury as their Twitter marketing evolves. Read More...

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How Marketers Are Courting Latino Consumers
Marketing

How Marketers Are Courting Latino Consumers

14y Anna Maria Virzi

How Marketers Are Courting Latino Consumers

Don't understand the difference between Hispanic and Latino? Start here. Read More...

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YouTube Ads Serve Up Negative Messaging for Cheerios
CPG

YouTube Ads Serve Up Negative Messaging for Cheerios

14y Christopher Heine

YouTube Ads Serve Up Negative Messaging for Cheeri...

Promoted video placements lead viewers to a slew of mocking comments left by YouTube users. Read More...

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