Marketing News & Expert Advice
|
|
|
General Mills
Behind Betty Crocker's Winning Holiday Social Campaign
The cake mix maker's in-house kitchen staff is ready to interact with fans and followers.
Pillsbury Rolls Out Interactive Tools and Treats
General Mills brand connects TV ads to mobile with Shazam.
Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say
Exchange-based buying still struggles to gain traction, however.
What's the Deal? Groupon for Hamburger Helper
Social couponing is exploding. How can you make it work for your brand?
New Online Coupon for Retailers and CPGs Helps Justify Online Media Spends
We're seeing a new kind of coupon with Coupon Factory, a digital couponing and promotions engine conceived specifically with the retail or CPG's own site in mind.
General Mills Runs 'Groupon' in San Francisco, Twin Cities
Daily deals platform orchestrates first-ever offer from CPG brand.
Coca-Cola, Pillsbury Embrace Organic Trends - and Risks - on Twitter
Organic hashtags and day-parting are special ingredients for brands like Coca-Cola and Pillsbury as their Twitter marketing evolves.
How Marketers Are Courting Latino Consumers
Don't understand the difference between Hispanic and Latino? Start here.
YouTube Ads Serve Up Negative Messaging for Cheerios
Promoted video placements lead viewers to a slew of mocking comments left by YouTube users.
Subscribe to ClickZ
ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.
WEBINARS
Digital Engagement Trifecta: How to Integrate Email, Mobile and Social for Maximum Impact
February 22, 2012
1:00pm EST / 10:00am PST
WHITE PAPERS
|
|
|
CLICKZ TOPICS
Incisive Interactive Marketing LLC. 2012 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
