General Mills

lc-pr-02

Lucky Charms Fetes Adult Fans in #LuckyWasHere 50th Anniversary Promo

Feb 6, 2014 - The brand is celebrating its 50th anniversary –- and the 50th birthday of its mascot –- with digital content including a new Tumblr and a musical YouTube video. Comments

ClickZ’s Super Bowl XLVIII Ad Preview

super-bowl-arnold-2 Jan 22, 2014 - Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Comments

Fiber One Turns Twitter Dieting Drama into YouTube #SnackDrama

fiber-one-snackdrama Oct 25, 2013 - #SnackDrama asks Fiber One fans and followers to share their own snack dramas so the Snack Drama Players can reenact them in an improv-comedy-style video series. Comments

Pillsbury Toaster Strudel Says Guten Morgen With Hans Strudel and #StrudelArt

hans-strudel Aug 12, 2013 - Shooting for morning motivation and fun, the fictional mascot expands the brand’s target to millennials and includes a new website and social profiles. Comments

Häagen-Dazs App Helps Fans Wait for Perfect Ice Cream

violin-cello Aug 9, 2013 - The Concerto Timer app delivers an augmented reality experience of Bach Inventions No. 14. Comments

Top 50 Brands in Content Marketing

Jan 1, 2013 - Brands are becoming the media, attracting their own audiences. Here are the standouts. Comments

Cravebox Builds Brand Connection With Product Themed Boxes

cravebox Nov 28, 2012 - With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxes along with a slew of data-collecting and social initiatives to both engage consumers and gather... Comments

Moguldom Bets on Video and Mobile to Connect Black Women to Brands

Jul 9, 2012 - Advertisers like General Mills, Lincoln, and Toyota have wrapped their brands around Moguldom Media Group content. Comments

Behind Betty Crocker's Winning Holiday Social Campaign

bettycrocker Jan 17, 2012 - The cake mix maker's in-house kitchen staff is ready to interact with fans and followers. Comments

Pillsbury Rolls Out Interactive Tools and Treats

pillsbury-memories-video Dec 5, 2011 - General Mills brand connects TV ads to mobile with Shazam. Comments

Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say

May 10, 2011 - Exchange-based buying still struggles to gain traction, however. Comments

What's the Deal? Groupon for Hamburger Helper

May 10, 2011 - Social couponing is exploding. How can you make it work for your brand? Comments

New Online Coupon for Retailers and CPGs Helps Justify Online Media Spends

May 3, 2011 - We're seeing a new kind of coupon with Coupon Factory, a digital couponing and promotions engine conceived specifically with the retail or CPG's own site in mind. Comments

General Mills Runs 'Groupon' in San Francisco, Twin Cities

generalmills Apr 22, 2011 - Daily deals platform orchestrates first-ever offer from CPG brand. Comments

Coca-Cola, Pillsbury Embrace Organic Trends - and Risks - on Twitter

twitter-promotedtweets-pillsbury Dec 14, 2010 - Organic hashtags and day-parting are special ingredients for brands like Coca-Cola and Pillsbury as their Twitter marketing evolves. Comments

How Marketers Are Courting Latino Consumers

Oct 15, 2010 - Don't understand the difference between Hispanic and Latino? Start here. Comments

YouTube Ads Serve Up Negative Messaging for Cheerios

Oct 6, 2010 - Promoted video placements lead viewers to a slew of mocking comments left by YouTube users. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Resources

Jobs