General Mills

lc-pr-02

Lucky Charms Fetes Adult Fans in #LuckyWasHere 50th Anniversary Promo

Feb 6, 2014 - The brand is celebrating its 50th anniversary –- and the 50th birthday of its mascot –- with digital content including a new Tumblr and a musical YouTube video. Comments

ClickZ’s Super Bowl XLVIII Ad Preview

super-bowl-arnold-2 Jan 22, 2014 - Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Comments

Fiber One Turns Twitter Dieting Drama into YouTube #SnackDrama

fiber-one-snackdrama Oct 25, 2013 - #SnackDrama asks Fiber One fans and followers to share their own snack dramas so the Snack Drama Players can reenact them in an improv-comedy-style video series. Comments

Pillsbury Toaster Strudel Says Guten Morgen With Hans Strudel and #StrudelArt

hans-strudel Aug 12, 2013 - Shooting for morning motivation and fun, the fictional mascot expands the brand’s target to millennials and includes a new website and social profiles. Comments

Häagen-Dazs App Helps Fans Wait for Perfect Ice Cream

violin-cello Aug 9, 2013 - The Concerto Timer app delivers an augmented reality experience of Bach Inventions No. 14. Comments

Top 50 Brands in Content Marketing

Jan 1, 2013 - Brands are becoming the media, attracting their own audiences. Here are the standouts. Comments

Cravebox Builds Brand Connection With Product Themed Boxes

cravebox Nov 28, 2012 - With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxes along with a slew of data-collecting and social initiatives to both engage consumers and gather... Comments

Moguldom Bets on Video and Mobile to Connect Black Women to Brands

Jul 9, 2012 - Advertisers like General Mills, Lincoln, and Toyota have wrapped their brands around Moguldom Media Group content. Comments

Behind Betty Crocker's Winning Holiday Social Campaign

bettycrocker Jan 17, 2012 - The cake mix maker's in-house kitchen staff is ready to interact with fans and followers. Comments

Pillsbury Rolls Out Interactive Tools and Treats

pillsbury-memories-video Dec 5, 2011 - General Mills brand connects TV ads to mobile with Shazam. Comments

Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say

May 10, 2011 - Exchange-based buying still struggles to gain traction, however. Comments

What's the Deal? Groupon for Hamburger Helper

May 10, 2011 - Social couponing is exploding. How can you make it work for your brand? Comments

New Online Coupon for Retailers and CPGs Helps Justify Online Media Spends

May 3, 2011 - We're seeing a new kind of coupon with Coupon Factory, a digital couponing and promotions engine conceived specifically with the retail or CPG's own site in mind. Comments

General Mills Runs 'Groupon' in San Francisco, Twin Cities

generalmills Apr 22, 2011 - Daily deals platform orchestrates first-ever offer from CPG brand. Comments

Coca-Cola, Pillsbury Embrace Organic Trends - and Risks - on Twitter

twitter-promotedtweets-pillsbury Dec 14, 2010 - Organic hashtags and day-parting are special ingredients for brands like Coca-Cola and Pillsbury as their Twitter marketing evolves. Comments

How Marketers Are Courting Latino Consumers

Oct 15, 2010 - Don't understand the difference between Hispanic and Latino? Start here. Comments

YouTube Ads Serve Up Negative Messaging for Cheerios

Oct 6, 2010 - Promoted video placements lead viewers to a slew of mocking comments left by YouTube users. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...