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Top 50 Brands in Content Marketing

Toby Murdock  |  Social Media

Jan 1, 2013 - Brands are becoming the media, attracting their own audiences. Here are the standouts. Comments

Christopher Heine  |  CPG

YouTube Ads Serve Up Negative Messaging for Cheerios

Oct 6, 2010 - Promoted video placements lead viewers to a slew of mocking comments left by YouTube users. Comments

Lisa Lacy  |  Social Commerce

Cravebox Builds Brand Connection With Product Themed Boxes

cravebox Nov 28, 2012 - With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxes along with a slew of data-collecting and social initiatives to both engage consumers and gather... Comments

Kate Kaye  |  Media Buying

Moguldom Bets on Video and Mobile to Connect Black Women to Brands

Jul 9, 2012 - Advertisers like General Mills, Lincoln, and Toyota have wrapped their brands around Moguldom Media Group content. Comments

ClickZ News Staff  |  Social Media

Behind Betty Crocker's Winning Holiday Social Campaign

bettycrocker Jan 17, 2012 - The cake mix maker's in-house kitchen staff is ready to interact with fans and followers. Comments

Kate Kaye  |  Mobile

Pillsbury Rolls Out Interactive Tools and Treats

pillsbury-memories-video Dec 5, 2011 - General Mills brand connects TV ads to mobile with Shazam. Comments

Jack Marshall  |  Video

Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say

May 10, 2011 - Exchange-based buying still struggles to gain traction, however. Comments

Harry Gold  |  Media Planning

What's the Deal? Groupon for Hamburger Helper

May 10, 2011 - Social couponing is exploding. How can you make it work for your brand? Comments

Hollis Thomases  |  Media Planning

New Online Coupon for Retailers and CPGs Helps Justify Online Media Spends

May 3, 2011 - We're seeing a new kind of coupon with Coupon Factory, a digital couponing and promotions engine conceived specifically with the retail or CPG's own site in mind. Comments

Christopher Heine  |  Social Commerce

General Mills Runs 'Groupon' in San Francisco, Twin Cities

generalmills Apr 22, 2011 - Daily deals platform orchestrates first-ever offer from CPG brand. Comments

Kate Kaye  |  Social Media

Coca-Cola, Pillsbury Embrace Organic Trends - and Risks - on Twitter

twitter-promotedtweets-pillsbury Dec 14, 2010 - Organic hashtags and day-parting are special ingredients for brands like Coca-Cola and Pillsbury as their Twitter marketing evolves. Comments

Anna Maria Virzi  |  Marketing to Latinos

How Marketers Are Courting Latino Consumers

Oct 15, 2010 - Don't understand the difference between Hispanic and Latino? Start here. Comments

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