Marketing News & Expert Advice
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General Motors
Agencies Talk Facebook After the IPO
As stock price dips, industry players assess the future of the social site.
Campaigns Are Not Conversions: 7 Steps to Unclog the Funnel
The cure is to measure campaign success via independent means: not the advertising venue, not the advertising creatives, not the ad network.
3 Percent: Why GM's Media Spending Matters
Why aren't serious advertisers dedicating reasonable amounts of budget toward the one medium that moves consumers the most?
Unlike GM, Ford Is Still Bullish on Facebook Ads
Automaker tells ClickZ it will continue advertising on the social site.
GM Consolidates $3B Media Spend With Carat
Automaker's contract spans search, social media, media planning and buying, as well as mobile.
RelayRides' Shelby Clark: Why GM Became Our Ride-Sharing Partner
For auto marketers, a lesson in how to play nicely with disruptors.
Buick Buys Social Engagement for a Song
Works with Digitas to commission a song and music video from band Hellogoodbye.
Six Months After Firing NMS, Chrysler Picks a Social Agency
Automaker broke with previous agency over a tweet disparaging the Motor City.
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