Marketing News & Expert Advice
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General Motors
Advertising on Facebook Is About Community, Not Clicks
Apr 19, 2013 - Will the return of General Motor's advertising dollars to Facebook see some innovative community building by this marketing giant? Comments
Buick Buys Social Engagement for a Song
Nov 11, 2011 -
Works with Digitas to commission a song and music video from band Hellogoodbye.
Comments
Six Months After Firing NMS, Chrysler Picks a Social Agency
Aug 16, 2011 -
Automaker broke with previous agency over a tweet disparaging the Motor City.
Comments
Automotive Marketing Veteran Jumps Ship to Chevrolet
Feb 26, 2013 -
General Motors (GM) has appointed Tim Mahoney as Chevrolet's new chief marketing officer and global marketing operations leader, effective April 1. Mahoney joins Chevrolet from Volkswagen, where he has been chief product and marketing officer since...
Comments
Veteran Firm Acxiom Eyes Data-Hungry Advertiser Market
Oct 5, 2012 -
As the ad business embraces data, it's about time for data industry vet Acxiom to make the scene at Advertising Week.
Comments
ComScore Pushes Viewability Metric for Scarcity's Sake
Aug 16, 2012 - The firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Comments
Why You Need Facebook Ads Despite What GM Says
Jun 7, 2012 - If it's customer acquisition you have in mind, make sure to ask questions, use images, and include calls to action. Comments
Agencies Talk Facebook After the IPO
May 21, 2012 -
As stock price dips, industry players assess the future of the social site.
Comments
Campaigns Are Not Conversions: 7 Steps to Unclog the Funnel
May 21, 2012 - The cure is to measure campaign success via independent means: not the advertising venue, not the advertising creatives, not the ad network. Comments
3 Percent: Why GM's Media Spending Matters
May 18, 2012 - Why aren't serious advertisers dedicating reasonable amounts of budget toward the one medium that moves consumers the most? Comments
Unlike GM, Ford Is Still Bullish on Facebook Ads
May 15, 2012 -
Automaker tells ClickZ it will continue advertising on the social site.
Comments
GM Consolidates $3B Media Spend With Carat
Jan 24, 2012 - Automaker's contract spans search, social media, media planning and buying, as well as mobile. Comments
RelayRides' Shelby Clark: Why GM Became Our Ride-Sharing Partner
Dec 21, 2011 -
For auto marketers, a lesson in how to play nicely with disruptors.
Comments
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