Which 'Consumer Electronics' are stealing the 'Show?'

Which 'Consumer Electronics' are stealing the 'Show?'

8y Mike O'Brien

Which 'Consumer Electronics' are stealing the 'Sho...

For the first time, ClickZ is at the Consumer Electronics Show, checking out the various innovations and reporting about the ones that matter most to ...

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Where is video going? 5 areas for marketers to focus on

Where is video going? 5 areas for marketers to focus on

8y Mike O'Brien

Where is video going? 5 areas for marketers to foc...

Video is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two ar...

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3 Auto Brand Films, 3 Vital Lessons in Storytelling

3 Auto Brand Films, 3 Vital Lessons in Storytelling

9y Tessa Wegert

3 Auto Brand Films, 3 Vital Lessons in Storytellin...

Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of thei...

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How Can Brands and Agencies Succeed Together?

How Can Brands and Agencies Succeed Together?

10y Jessica Lee

How Can Brands and Agencies Succeed Together?

How brands and agencies can collaborate together and succeed is something both have thought about and perhaps struggled with in the past. Market parti...

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In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

10y Lisa Lacy

In-Car Wi-Fi Will Create Opportunities for Adverti...

A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities fo...

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Advertising on Facebook Is About Community, Not Clicks

Advertising on Facebook Is About Community, Not Clicks

11y Roger Katz

Advertising on Facebook Is About Community, Not Cl...

Will the return of General Motor's advertising dollars to Facebook see some innovative community building by this marketing giant? Read More...

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Automotive Marketing Veteran Jumps Ship to Chevrolet

Automotive Marketing Veteran Jumps Ship to Chevrolet

11y Melanie White

Automotive Marketing Veteran Jumps Ship to Chevrol...

General Motors (GM) has appointed Tim Mahoney as Chevrolet's new chief marketing officer and global marketing operations leader, effective April 1. Ma...

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Veteran Firm Acxiom Eyes Data-Hungry Advertiser Market

Veteran Firm Acxiom Eyes Data-Hungry Advertiser Market

11y Kate Kaye

Veteran Firm Acxiom Eyes Data-Hungry Advertiser Ma...

As the ad business embraces data, it's about time for data industry vet Acxiom to make the scene at Advertising Week. Read More...

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ComScore Pushes Viewability Metric for Scarcity's Sake

ComScore Pushes Viewability Metric for Scarcity's Sake

12y Matt Kapko

ComScore Pushes Viewability Metric for Scarcity's ...

The firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Read More...

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Why You Need Facebook Ads Despite What GM Says

Why You Need Facebook Ads Despite What GM Says

12y Tessa Wegert

Why You Need Facebook Ads Despite What GM Says

If it's customer acquisition you have in mind, make sure to ask questions, use images, and include calls to action. Read More...

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Agencies Talk Facebook After the IPO

Agencies Talk Facebook After the IPO

12y Christopher Heine

Agencies Talk Facebook After the IPO

As stock price dips, industry players assess the future of the social site. Read More...

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Campaigns Are Not Conversions: 7 Steps to Unclog the Funnel

Campaigns Are Not Conversions: 7 Steps to Unclog the Funnel

12y Andrew Edwards

Campaigns Are Not Conversions: 7 Steps to Unclog t...

The cure is to measure campaign success via independent means: not the advertising venue, not the advertising creatives, not the ad network. Read More...

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3 Percent: Why GM's Media Spending Matters

3 Percent: Why GM's Media Spending Matters

12y Gary Stein

3 Percent: Why GM's Media Spending Matters

Why aren't serious advertisers dedicating reasonable amounts of budget toward the one medium that moves consumers the most? Read More...

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Unlike GM, Ford Is Still Bullish on Facebook Ads

Unlike GM, Ford Is Still Bullish on Facebook Ads

12y Christopher Heine

Unlike GM, Ford Is Still Bullish on Facebook Ads

Automaker tells ClickZ it will continue advertising on the social site. Read More...

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GM Consolidates $3B Media Spend With Carat

GM Consolidates $3B Media Spend With Carat

12y ClickZ News Staff

GM Consolidates $3B Media Spend With Carat

Automaker's contract spans search, social media, media planning and buying, as well as mobile. Read More...

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RelayRides' Shelby Clark: Why GM Became Our Ride-Sharing Partner

RelayRides' Shelby Clark: Why GM Became Our Ride-Sharing Partner

12y Joan Voight

RelayRides' Shelby Clark: Why GM Became Our Ride-S...

For auto marketers, a lesson in how to play nicely with disruptors. Read More...

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Buick Buys Social Engagement for a Song

Buick Buys Social Engagement for a Song

12y Lisa Lacy

Buick Buys Social Engagement for a Song

Works with Digitas to commission a song and music video from band Hellogoodbye. Read More...

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Six Months After Firing NMS, Chrysler Picks a Social Agency

Six Months After Firing NMS, Chrysler Picks a Social Agency

13y Zachary Rodgers

Six Months After Firing NMS, Chrysler Picks a Soci...

Automaker broke with previous agency over a tweet disparaging the Motor City. Read More...

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