General Motors


Where is video going? 5 areas for marketers to focus on

Oct 26, 2015 - Video is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two areas marketers should focus on in the future. Comments

3 Auto Brand Films, 3 Vital Lessons in Storytelling

brand-storytelling-shutterstock-248402137 Aug 27, 2015 - Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of their sterling storytelling skills. Comments

How Can Brands and Agencies Succeed Together?

two businesspeople shaking hands Aug 22, 2014 - How brands and agencies can collaborate together and succeed is something both have thought about and perhaps struggled with in the past. Market participants discuss how to get the brand-agency relationship right. Comments

In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

chevrolet-4g-lte-campaign-04 Jul 15, 2014 - A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities for advertisers and allow marketers to eventually deliver much more targeted experiences by tapping... Comments

Advertising on Facebook Is About Community, Not Clicks

facebook-homepage Apr 19, 2013 - Will the return of General Motor's advertising dollars to Facebook see some innovative community building by this marketing giant? Comments

Automotive Marketing Veteran Jumps Ship to Chevrolet

tim-mahoney Feb 26, 2013 - General Motors (GM) has appointed Tim Mahoney as Chevrolet's new chief marketing officer and global marketing operations leader, effective April 1. Mahoney joins Chevrolet from Volkswagen, where he has been chief product and marketing officer since... Comments

Veteran Firm Acxiom Eyes Data-Hungry Advertiser Market

acxiom-data Oct 5, 2012 - As the ad business embraces data, it's about time for data industry vet Acxiom to make the scene at Advertising Week. Comments

ComScore Pushes Viewability Metric for Scarcity's Sake

Aug 16, 2012 - The firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Comments

Why You Need Facebook Ads Despite What GM Says

Jun 7, 2012 - If it's customer acquisition you have in mind, make sure to ask questions, use images, and include calls to action. Comments

Agencies Talk Facebook After the IPO

facebookicon May 21, 2012 - As stock price dips, industry players assess the future of the social site. Comments

Campaigns Are Not Conversions: 7 Steps to Unclog the Funnel

May 21, 2012 - The cure is to measure campaign success via independent means: not the advertising venue, not the advertising creatives, not the ad network. Comments

3 Percent: Why GM's Media Spending Matters

May 18, 2012 - Why aren't serious advertisers dedicating reasonable amounts of budget toward the one medium that moves consumers the most? Comments

Unlike GM, Ford Is Still Bullish on Facebook Ads

ford-mustang-facebook-logout May 15, 2012 - Automaker tells ClickZ it will continue advertising on the social site. Comments

GM Consolidates $3B Media Spend With Carat

Jan 24, 2012 - Automaker's contract spans search, social media, media planning and buying, as well as mobile. Comments

RelayRides' Shelby Clark: Why GM Became Our Ride-Sharing Partner

img-clark Dec 21, 2011 - For auto marketers, a lesson in how to play nicely with disruptors. Comments

Buick Buys Social Engagement for a Song

buick-digitas Nov 11, 2011 - Works with Digitas to commission a song and music video from band Hellogoodbye. Comments

Six Months After Firing NMS, Chrysler Picks a Social Agency

chryslerautos Aug 16, 2011 - Automaker broke with previous agency over a tweet disparaging the Motor City. Comments

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