Jul 15, 2014 - A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities for advertisers and allow marketers to eventually deliver much more targeted experiences by tapping into additional driver details. Comments
Apr 19, 2013 - Will the return of General Motor's advertising dollars to Facebook see some innovative community building by this marketing giant? Comments
Feb 26, 2013 - General Motors (GM) has appointed Tim Mahoney as Chevrolet's new chief marketing officer and global marketing operations leader, effective April 1. Mahoney joins Chevrolet from Volkswagen, where he has been chief product and marketing officer since... Comments
Oct 5, 2012 - As the ad business embraces data, it's about time for data industry vet Acxiom to make the scene at Advertising Week. Comments
Aug 16, 2012 - The firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Comments
Jun 7, 2012 - If it's customer acquisition you have in mind, make sure to ask questions, use images, and include calls to action. Comments
May 21, 2012 - As stock price dips, industry players assess the future of the social site. Comments
May 21, 2012 - The cure is to measure campaign success via independent means: not the advertising venue, not the advertising creatives, not the ad network. Comments
May 18, 2012 - Why aren't serious advertisers dedicating reasonable amounts of budget toward the one medium that moves consumers the most? Comments
May 15, 2012 - Automaker tells ClickZ it will continue advertising on the social site. Comments
Jan 24, 2012 - Automaker's contract spans search, social media, media planning and buying, as well as mobile. Comments
Dec 21, 2011 - For auto marketers, a lesson in how to play nicely with disruptors. Comments
Nov 11, 2011 - Works with Digitas to commission a song and music video from band Hellogoodbye. Comments
Aug 16, 2011 - Automaker broke with previous agency over a tweet disparaging the Motor City. Comments
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