Marketing News & Expert Advice
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Geo-targeting
Report: 31% of Display Ads Go Unseen
ComScore study gives more favorable outlook for geo-targeting.
Location-Based Mobile Ad Spend to Quadruple by 2015
Local ads will account for lion's share of mobile ad investment, says BIA/Kelsey.
Foursquare Broadens Partnership With American Express
Amex cardholders using Foursquare will get discounts from merchants.
Twitter Conducts Geotargeting Test
Next step in evolution of year-old ad platform.
Local + Social: The Future of Promotion [Video]
Maximize visibility in local search and on the social web with these insights.
Embracing the Local Movement
Three easy steps to localize your user experience.
Socializing Behaviors: 4 Opportunities to Enhance Traditional Targeting
Advanced behavioral targeting is becoming a reality, driven in part by four trends and technologies that are now a growing part of everyday life.
Facebook Tweak May Improve Ad Geo-Targeting
Social site asks users for city-specific data after earning $1.86 billion in ad sales last year.
What's the Next Game Changer in Digital Marketing?
Marketers and researchers size up geo-location services, mobile, and the blurring of lines between search and display advertising.
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