Geo-targeting

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Elvis Presley’s Graceland Looks to iBeacon Technology to Boost Tourism

Sep 2, 2014 - The museum has set up beacons to deliver location-based content on its iPad tour, a move that has been largely welcomed by visitors. So how could you incorporate iBeacon technology into your marketing plan? Comments

Facebook Unveils New Bandwidth Targeting Capability

facebook-video Aug 27, 2014 - Advertisers can now target Facebook users based on mobile device and connection type. Comments

4 Steps for Localizing Your Social Media Approach

localizing-social-media Aug 20, 2014 - Localizing the social media approach of a global brand can be tricky, but it's extremely important to a brand's success. Here are four tips for how to use social media to localize your company. Comments

Mobile Coupons to Reach More Than 1 Billion Consumers: Study

shutterstock-154121621 Aug 7, 2014 - British research firm Juniper found that while mobile coupons are already popular, their frequency of use will explode in the next five years. That could mean big opportunities for brands, particularly with geolocation technology. Comments

Twitter's Mitro Acquisition Could Yield Better Targeted Ads

twittermusic Aug 4, 2014 - A few years after the purchase of location-aware app maker Mixer Labs, Twitter has acquired password-security start-up Mitro to collaborate on geo-related projects. Comments

10 Paid Search Optimization Tactics to Improve ROI

search-marketing-1 Jul 30, 2014 - Here are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in order to maximize your return on investment. Comments

In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

chevrolet-4g-lte-campaign-04 Jul 15, 2014 - A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities for advertisers and allow marketers to eventually deliver much more targeted experiences by tapping... Comments

Adobe: Analyzing, Testing, Optimizing & Personalizing Pays Off [Survey]

shutterstock-116666203 Jun 6, 2014 - While 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers, most are limited by budgets, time, or skill sets. Comments

How to Speak Your Customers' Language With Localized Websites

live-chat May 12, 2014 - While English is the most commonly used language online, most Europeans prefer to buy things in their own languages. Here are three ways to localize for an international audience. Comments

Technical SEO Still Matters During Hummingbird Era

google Apr 16, 2014 - Technical SEO is still as relevant as ever and coding best practices are still vital to SERP success. So here is a look at the key impact areas that affect global SEO. Comments

HowAboutWe Campaign Shows Twitter Maturity

Twitter Logo Apr 14, 2014 - Online dating site HowAboutWe's geo- and interest-targeting on Twitter has been shown to improve results, while a great offer doesn't hurt, either. Comments

#CZLNY: 5 Ways to Improve Your Paid Media Campaigns

paid-media Apr 8, 2014 - Here are five tips for optimizing your paid media results, shared by Lisa Raehsler, founder of Big Click Co, at her ClickZ Live New York session. Comments

#CZLNY: 5 Spying Strategies You Can Use Today to Dominate Your Competition

shutterstock-138707504 Apr 3, 2014 - According to panelists at ClickZ Live New York this week, brands must start with keywords first before implementing competitive monitoring. Brands must also figure out who their competition really is, what they care about, how they’re performing, and... Comments

A Marketer’s Guide to Mobile Conquesting

mobile-conquesting Apr 2, 2014 - Conquesting can be extremely effective in capturing more of the market share, but tactics like the ones described in this column can likewise be great tools for reminding your existing customers why they should choose you again and again. Comments

International SEO Tips – What Are the Game Changing Factors?

seo-analytics Mar 18, 2014 - It's time to refresh the key action items or best practices for International search engine optimization. Comments

Why Open-Time Personalization Matters

email-tricks Feb 11, 2014 - Marketers need to start speaking to customers in real time, meaning they need to understand what shoppers are thinking at the moment they open your email, not at the time the email brief was developed in your organization. Comments

Five Advanced Geo-Advertising Tips for Paid Search Marketers

globe2 Dec 20, 2013 - Take a look at five areas you may not be thinking of when it comes to using geo-targeting and geographic variables within your paid search campaigns. Comments

The Next Wave in Shopper Marketing: Micro-Location in the Retail Space

benspiegeldecshopkick Dec 3, 2013 - iBeacon is a specific implementation of the BLE (Bluetooth Low Energy) Standard. It is a wireless sensor, installed in any physical space that uses Bluetooth Low Energy to transmit data to a compatible mobile device. See how retailers can use this... Comments

StreetFight Summit: In Local Marketing, How Close is Close Enough?

fight-9-9 Oct 29, 2013 - Just how effective is your local marketing? It goes far beyond messaging people who live or are located within a certain proximity of your store. Columnist Kristin Kovner shares insight from the StreetFight Summit. Comments

Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk

clickzimage1 Oct 2, 2013 - These 3 core aspects of successful geo-targeting help PPC advertisers make best use of the data at hand to drive targeted clicks, leads and sales. Comments

5 Strategies for Gaining Top Keyword Prominence and Dominance in Asia

Aug 3, 2012 - Building a presence in Asia doesn't have to be difficult. Here's how. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

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