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Geo-targeting

Geo-Personalization: Your Opportunity

Bryan Eisenberg  |  ROI Marketing

Jan 27, 2012 - A look at how some companies are using their consumers' locations to their advantage. Comments

Christopher Heine  |  Display Advertising

Report: 31% of Display Ads Go Unseen

Jan 18, 2012 - ComScore study gives more favorable outlook for geo-targeting. Comments

Jack Marshall  |  Mobile

Location-Based Mobile Ad Spend to Quadruple by 2015

screen-shot-2011-06-23-at-10 Jun 23, 2011 - Local ads will account for lion's share of mobile ad investment, says BIA/Kelsey. Comments

Anna Maria Virzi  |  Social Commerce

Foursquare Broadens Partnership With American Express

amex-foursquare Jun 23, 2011 - Amex cardholders using Foursquare will get discounts from merchants. Comments

Zachary Rodgers  |  Social Media

Twitter Conducts Geotargeting Test

peixeurbano-twitter Mar 24, 2011 - Next step in evolution of year-old ad platform. Comments

SES New York 2011   |  Local

Local + Social: The Future of Promotion [Video]

Mar 23, 2011 - Maximize visibility in local search and on the social web with these insights. Comments

Andrea Fishman  |  Data-Driven Marketing

Embracing the Local Movement

Feb 23, 2011 - Three easy steps to localize your user experience. Comments

Andrea Fishman  |  Data-Driven Marketing

Socializing Behaviors: 4 Opportunities to Enhance Traditional Targeting

Jan 26, 2011 - Advanced behavioral targeting is becoming a reality, driven in part by four trends and technologies that are now a growing part of everyday life. Comments

Christopher Heine  |  Social Media

Facebook Tweak May Improve Ad Geo-Targeting

facebook-icon3333 Jan 18, 2011 - Social site asks users for city-specific data after earning $1.86 billion in ad sales last year. Comments

Anna Maria Virzi  |  Strategies

What's the Next Game Changer in Digital Marketing?

Aug 20, 2010 - Marketers and researchers size up geo-location services, mobile, and the blurring of lines between search and display advertising. Comments

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