Marketing News & Expert Advice
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Geo-targeting
Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
Oct 2, 2013 - These 3 core aspects of successful geo-targeting help PPC advertisers make best use of the data at hand to drive targeted clicks, leads and sales. Comments
Socializing Behaviors: 4 Opportunities to Enhance Traditional Targeting
Jan 26, 2011 - Advanced behavioral targeting is becoming a reality, driven in part by four trends and technologies that are now a growing part of everyday life. Comments
Facebook Tweak May Improve Ad Geo-Targeting
Jan 18, 2011 -
Social site asks users for city-specific data after earning $1.86 billion in ad sales last year.
Comments
What's the Next Game Changer in Digital Marketing?
Aug 20, 2010 - Marketers and researchers size up geo-location services, mobile, and the blurring of lines between search and display advertising. Comments
5 Strategies for Gaining Top Keyword Prominence and Dominance in Asia
Aug 3, 2012 - Building a presence in Asia doesn't have to be difficult. Here's how. Comments
5 Things Asian Companies Should Do When Targeting the U.S. Market
May 14, 2012 -
These tips will show you how to successfully launch your site in the American market.
Comments
5 Strategies to Get Top Keyword Prominence in Asian Languages
Mar 20, 2012 -
How to improve your SEO programs.
Comments
Geo-Personalization: Your Opportunity
Jan 27, 2012 - A look at how some companies are using their consumers' locations to their advantage. Comments
Report: 31% of Display Ads Go Unseen
Jan 18, 2012 - ComScore study gives more favorable outlook for geo-targeting. Comments
Location-Based Mobile Ad Spend to Quadruple by 2015
Jun 23, 2011 -
Local ads will account for lion's share of mobile ad investment, says BIA/Kelsey.
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Foursquare Broadens Partnership With American Express
Jun 23, 2011 -
Amex cardholders using Foursquare will get discounts from merchants.
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Twitter Conducts Geotargeting Test
Mar 24, 2011 -
Next step in evolution of year-old ad platform.
Comments
Local + Social: The Future of Promotion [Video]
Mar 23, 2011 - Maximize visibility in local search and on the social web with these insights. Comments
Embracing the Local Movement
Feb 23, 2011 - Three easy steps to localize your user experience. Comments
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- Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
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