Geo-targeting

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Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi

Jan 27, 2015 - We sat down with DigitasLBi's foremost expert on all things data to hear his thoughts on big, data, analytics, and what the Golden Globes taught marketers about search. Comments

Toyota Gets Personal Using Twitter's Tailored Audiences

toyotathon-picture Dec 22, 2014 - Toyota has customized its December sales campaign by using Twitter's targeting capabilities to address customers by their first names in its new ads. Comments

Twitter/Foursquare Partnership Could Be Game Changer for Marketers

twitter-logo Dec 18, 2014 - Earlier this week, rumors began to circulate that Twitter and Foursquare are on the verge of partnering to improve Twitter's location services. Comments

McDonald's Experiments With Geo-Marketing in Georgia

mcds1218 Dec 18, 2014 - As McDonald's struggles to capture the mobile Millennial demographic, the world's largest fast-food chain outfitted one city's franchises with beacon technology, with much success. Comments

Starbucks UK Debuts Location-Based Mobile Ads; Beacons Meet Shoppers on Regent St.

starbucks-new-logo Dec 8, 2014 - Starbucks has seen an increase in foot traffic since the company started geo-marketing, a growing trend in the U.K. highlighted by the beaconed app of one shopping district. Comments

Shazam Brings Targeted Ads In-Store

shutterstock-187402832 Dec 2, 2014 - Partnering with Mood Media, a company that sends digital watermarks to mobile devices from retailers' sound systems, Shazam allows brands to use the popular app as a marketing tool. Comments

Beacon-Triggered Offers Drive 60% More Engagement In-Store

shutterstock-152196302 Dec 1, 2014 - A new study from Swirl reveals that 73 percent of shoppers surveyed said that beacon-triggered content and offers increased their likelihood to purchase during their store visit. Comments

Mobile Ads Drive Differing In-Store Visits Depending On Sector

shutterstock-152196302 Nov 25, 2014 - A recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry vertical. Comments

Less Is More: 2 Areas Where PPC Campaign Segmentation Could Be Wasting Your Time

dd-segmentingcitrus Nov 25, 2014 - While segmentation can certainly be beneficial to your marketing strategy, make sure you're not just segmenting for the sake of segmenting. Comments

Miami Dolphins Embrace Yo App - Will Other Brands Follow Suit?

yo-logo Nov 13, 2014 - By adopting Yo into their social strategies, brands can offer content through push notifications delivered directly to users' locked home screens, which is very valuable marketing real estate. Comments

Pandora "AMPs" Audience Analytics to Boost Musician-Listener Engagement

pandora-logo-two Oct 24, 2014 - Internet radio service Pandora is offering its listener data to its artists in an attempt to help struggling musicians better target audiences. Comments

5 PPC Feature Releases in AdWords and Bing Ads to Watch Now

magnifying glass Oct 22, 2014 - There have been several interesting new PPC features and targeting releases during this second half of 2014. Here are five that you should be aware of. Comments

Macy's Brings Location-Based Deals Nationwide With Expansion of iBeacon

shutterstock-77841820 Sep 19, 2014 - Implementation of location technology is just one example of Macy's new omni-channel improvements, which also include smart fitting rooms and enhanced apps. Comments

Micro Moments: The Crown Jewel of the Customer Journey

locations-context Sep 15, 2014 - Using geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience. Comments

Bing Ads Enhances Geo-Targeting and Ad Scheduling

Bing Ads Sep 15, 2014 - Bing Ads' updates to its location targeting tools will help advertisers deliver more relevant ads. Comments

Elvis Presley’s Graceland Looks to iBeacon Technology to Boost Tourism

graceland-logo-blue Sep 2, 2014 - The museum has set up beacons to deliver location-based content on its iPad tour, a move that has been largely welcomed by visitors. So how could you incorporate iBeacon technology into your marketing plan? Comments

Facebook Unveils New Bandwidth Targeting Capability

facebook-video Aug 27, 2014 - Advertisers can now target Facebook users based on mobile device and connection type. Comments

4 Steps for Localizing Your Social Media Approach

localizing-social-media Aug 20, 2014 - Localizing the social media approach of a global brand can be tricky, but it's extremely important to a brand's success. Here are four tips for how to use social media to localize your company. Comments

Mobile Coupons to Reach More Than 1 Billion Consumers: Study

shutterstock-154121621 Aug 7, 2014 - British research firm Juniper found that while mobile coupons are already popular, their frequency of use will explode in the next five years. That could mean big opportunities for brands, particularly with geolocation technology. Comments

Twitter's Mitro Acquisition Could Yield Better Targeted Ads

twittermusic Aug 4, 2014 - A few years after the purchase of location-aware app maker Mixer Labs, Twitter has acquired password-security start-up Mitro to collaborate on geo-related projects. Comments

10 Paid Search Optimization Tactics to Improve ROI

search-marketing-1 Jul 30, 2014 - Here are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in order to maximize your return on investment. Comments

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