Marketing News & Expert Advice
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GetGlue
GetGlue and Viggle Call Off Merger
Jan 15, 2013 - The companies provided few details, but said they remain on good terms. Comments
Oscars Check-In: Mercedes-Benz, Academy Awards Tap GetGlue
Feb 25, 2011 -
Users can access Mercedes-Benz and Academy Awards 'stickers' at Oscars.com.
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The Rise of TV Check-Ins
Jan 11, 2011 -
Platforms like GetGlue, Philo, and Miso let networks reward loyalty and live viewing.
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Big Brands Check in the New Year
Dec 31, 2010 -
Brands like Bravo, American Eagle Outfitters, and MTV have opted to use check-ins to reward users while ringing in 2011.
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Social Entertainment Firm GetGlue Secures $6 Million
Dec 6, 2010 -
Round, led by Time Warner Investements, will be used in part to launch a social entertainment platform.
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HBO Grants Store Discounts to 'True Blood' Fans on GetGlue
Oct 14, 2010 -
Merchandise tie-in is the first promotional discount to be offered by social entertainment company GetGlue.
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Viggle's Acquisition of GetGlue Raises Eyebrows
Nov 20, 2012 -
Television loyalty service Viggle Inc. has acquired social TV application GetGlue for $25 million in cash and 48.3 million shares of stock, but industry participants are questioning how the combination will benefit the roughly four million users of...
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How 'Mad Men' Measures Up on GetGlue
Mar 30, 2012 -
An AMC sister show beat ad world fave by 3X for check-ins.
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Pepsi Rewards Social Check-Ins on Super Bowl Sunday
Feb 4, 2012 -
Offers stickers and rewards to GetGlue users.
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GetGlue Raises $12M
Jan 11, 2012 -
Social TV startup has also updated its iPhone app and website.
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Social TV Startup Miso Adds Mobile 'SideShows' for Second Screen
Dec 29, 2011 -
Interactive content experiences play on users' iPhones while they watch TV.
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75,000 Fans Unlock Gap Discount with GetGlue and EW.com
Sep 29, 2011 -
Gap rewards shoppers getting fashion inspiration from fall TV characters.
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GetGlue Creates Self-Serve Marketing Dashboard
Sep 8, 2011 -
Move comes after a summer of growth for social TV platform.
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New High Water Mark for Social TV Check-Ins
Jun 30, 2011 -
Premiere of HBO's True Blood engaged GetGlue users in unprecedented numbers.
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GetGlue Adds Sporting Event Check-Ins
Mar 29, 2011 -
Partners include the NHL for the Stanley Cup Playoffs, Turner Sports for the NCAA Tournament, and FOX Sports for MLB and NASCAR events.
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Tony Bourdain Live Tweeting Success Spurs Travel Channel to Do More
Mar 9, 2011 -
A live tweet event during last week's season premier of "No Reservations" helped the show reap 6,000 new followers.
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