Marketing News & Expert Advice
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GetGlue
How 'Mad Men' Measures Up on GetGlue
An AMC sister show beat ad world fave by 3X for check-ins.
Pepsi Rewards Social Check-Ins on Super Bowl Sunday
Offers stickers and rewards to GetGlue users.
GetGlue Raises $12M
Social TV startup has also updated its iPhone app and website.
Social TV Startup Miso Adds Mobile 'SideShows' for Second Screen
Interactive content experiences play on users' iPhones while they watch TV.
75,000 Fans Unlock Gap Discount with GetGlue and EW.com
Gap rewards shoppers getting fashion inspiration from fall TV characters.
GetGlue Creates Self-Serve Marketing Dashboard
Move comes after a summer of growth for social TV platform.
New High Water Mark for Social TV Check-Ins
Premiere of HBO's True Blood engaged GetGlue users in unprecedented numbers.
GetGlue Adds Sporting Event Check-Ins
Partners include the NHL for the Stanley Cup Playoffs, Turner Sports for the NCAA Tournament, and FOX Sports for MLB and NASCAR events.
Tony Bourdain Live Tweeting Success Spurs Travel Channel to Do More
A live tweet event during last week's season premier of "No Reservations" helped the show reap 6,000 new followers.
Oscars Check-In: Mercedes-Benz, Academy Awards Tap GetGlue
Users can access Mercedes-Benz and Academy Awards 'stickers' at Oscars.com.
The Rise of TV Check-Ins
Platforms like GetGlue, Philo, and Miso let networks reward loyalty and live viewing.
Big Brands Check in the New Year
Brands like Bravo, American Eagle Outfitters, and MTV have opted to use check-ins to reward users while ringing in 2011.
Social Entertainment Firm GetGlue Secures $6 Million
Round, led by Time Warner Investements, will be used in part to launch a social entertainment platform.
HBO Grants Store Discounts to 'True Blood' Fans on GetGlue
Merchandise tie-in is the first promotional discount to be offered by social entertainment company GetGlue.
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