5 Surefire Ways to Alienate Your Target Audience (And How to Avoid Them)

5 Surefire Ways to Alienate Your Target Audience (And How to Avoid Them)

9y Tessa Wegert

5 Surefire Ways to Alienate Your Target Audience (...

Being on a single channel or the wrong channels altogether; being offensive or irrelevant; and sticking with mobile banners, rather than native ads, a...

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Are Social Logins the Future of Segmentation?

Are Social Logins the Future of Segmentation?

9y Emily Alford

Are Social Logins the Future of Segmentation?

Some websites have been slow to adopt social logins, but allowing users to sign in through social media can help email marketers target audience based...

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Facebook Claims More Than Half of Social Logins [Study]

Facebook Claims More Than Half of Social Logins [Study]

10y Mike O'Brien

Facebook Claims More Than Half of Social Logins [S...

Social infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 6...

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24 Hour Fitness Uses Social to Win New Members

24 Hour Fitness Uses Social to Win New Members

10y Mary Lisbeth D'Amico

24 Hour Fitness Uses Social to Win New Members

The health club chain finds social referrals via Twitter and Facebook more cost-effective than traditional member acquisition programs. Read More...

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Segmented Social Marketing Grows MGM Revenues by 300 Percent

Segmented Social Marketing Grows MGM Revenues by 300 Percent

10y Susan Kuchinskas

Segmented Social Marketing Grows MGM Revenues by 3...

Segmented social advertising, boosted by sub-campaigns created for Facebook and Twitter Custom Audiences, has grown MGM Resorts International revenues...

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Gigya Launches Consumer Insights Service (Super Bowl Infographic Shows How to Use It)

Gigya Launches Consumer Insights Service (Super Bowl Infographic Shows How to Use It)

10y Liva Judic

Gigya Launches Consumer Insights Service (Super Bo...

Gigya has released its new Consumer Insights product and dashboard, which can directly track "which types of users and actions result in direct revenu...

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Social Logins: Facebook May Not Be Too Big to Fail

Social Logins: Facebook May Not Be Too Big to Fail

10y Susan Kuchinskas

Social Logins: Facebook May Not Be Too Big to Fail

New research from Gigya shows that although Facebook remains the dominant social login, Google+ is making gains in North America, Europe, and for e-co...

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Gigya Data Reveals Disparity Between Social Login and Sharing Activity

Gigya Data Reveals Disparity Between Social Login and Sharing Activity

11y Matt Kapko

Gigya Data Reveals Disparity Between Social Login ...

Facebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social...

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Gigya and Janrain Partner With Google+ for Social Sign-In

Gigya and Janrain Partner With Google+ for Social Sign-In

11y Susan Kuchinskas

Gigya and Janrain Partner With Google+ for Social ...

Google has partnered with Gigya and Janrain to offer web publishers easy integration with social networks' identity systems. Read More...

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Gigya Aims to Take Your Community Data Out of IT and Into Marketing

Gigya Aims to Take Your Community Data Out of IT and Into Marketing

11y Jonathan Allen

Gigya Aims to Take Your Community Data Out of IT a...

Gigya aims to centralize companies' user data into one cloud-based storage system to allow marketers to put the data to use instantly. Read More...

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