Gigya

social-login

Facebook Claims More Than Half of Social Logins [Study]

Jul 24, 2014 - Social infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 64 of social logins on mobile. Comments

24 Hour Fitness Uses Social to Win New Members

24-hour-fitness Jun 19, 2014 - The health club chain finds social referrals via Twitter and Facebook more cost-effective than traditional member acquisition programs. Comments

Segmented Social Marketing Grows MGM Revenues by 300 Percent

mgm-grand-hotel Apr 11, 2014 - Segmented social advertising, boosted by sub-campaigns created for Facebook and Twitter Custom Audiences, has grown MGM Resorts International revenues 300 percent over the last three years. Comments

Gigya Launches Consumer Insights Service (Super Bowl Infographic Shows How to Use It)

superbowl-fans-tv-shows Jan 31, 2014 - Gigya has released its new Consumer Insights product and dashboard, which can directly track "which types of users and actions result in direct revenue," its CEO, Patrick Salyer, says in a blog post. Comments

Social Logins: Facebook May Not Be Too Big to Fail

gigyasociallogin1 Nov 1, 2013 - New research from Gigya shows that although Facebook remains the dominant social login, Google+ is making gains in North America, Europe, and for e-commerce sites. Comments

Gigya Data Reveals Disparity Between Social Login and Sharing Activity

social-login Jul 18, 2013 - Facebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social activity. Comments

Gigya and Janrain Partner With Google+ for Social Sign-In

gigyajan Apr 3, 2013 - Google has partnered with Gigya and Janrain to offer web publishers easy integration with social networks' identity systems. Comments

Gigya Aims to Take Your Community Data Out of IT and Into Marketing

Gigya Logo Oct 19, 2012 - Gigya aims to centralize companies' user data into one cloud-based storage system to allow marketers to put the data to use instantly. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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