Ginzametrics

contentmarketing2

Content Marketing for Brands: Q&A With Ginzametrics

Feb 13, 2013 - Ginzametrics' CEO explains the differences in how content marketing plays out between Asia and the U.S. Comments

Does Your Brand Have a Content Marketing Strategy?

contentmarketing1 Feb 7, 2013 - An interview with Ray Grieselhuber, Ginzametrics CEO on why it's important for brands to adopt content marketing as a core channel to drive qualified traffic and sales. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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