Gmail

gmail-logo

How to Take Advantage of Gmail's Evolving User Experience

Dec 10, 2014 - Although it's still invite-only, it's only a matter of time before Gmail's Inbox becomes the norm, so email marketers need to prepare themselves. Comments

Google’s Inbox and What It Means for Email Marketers – Part 2

googleinbox Nov 13, 2014 - In the second part of this series on Google's newest email innovation, Google Inbox, email marketing experts weigh in on how the new product will affect marketers. Comments

Google Inbox Moves Email Into a Mobile World

google-logo-square Oct 22, 2014 - The new product hopes to make email more interactive by allowing users to group messages by subject and highlight important information while providing supplementary information based on message content. Comments

Microsoft-Owned Outlook Expands Ad Presence to Hong Kong

Microsoft Outlook webmail logo Jun 24, 2014 - Advertising on Outlook.com is now available in Hong Kong, in addition to the existing seven markets in Asia-Pacific. Comments

4 Ways to Prepare for the Future of the Inbox

emailcampaign May 28, 2014 - With all the changes coming to the email channel, it's easy to lose sight of what you need to focus on to both optimize what you're doing today and strategically plan for continued optimization tomorrow. Comments

Email Engagement and Deliverability Advice That Marketers Can Sink Their Teeth Into

emailcampaign May 15, 2014 - Several leading email strategists and deliverability experts weigh in with their thoughts and advice on email engagement and deliverability. Comments

Minus Google Plus? Probably Not

Google plus logo May 2, 2014 - Google Plus is a great set of technologies and is very well integrated into Google's overall set of services, including YouTube and Gmail, so it shouldn't be going anywhere anytime soon. Comments

Facebook Prepping e-Money Transfer Service in Europe

facebook-like Apr 15, 2014 - Facebook is reportedly planning an e-money service in Europe, which would allow users to make transactions directly through the social network. Comments

#CZLNY:4 Ways to Push the Envelope, Drive Revenue, and Conquer Mobile

google-promotions-tab Apr 3, 2014 - Subtle and strategic email optimizations can potentially make you millions of dollars. Here are the areas that should be top of mind for email marketers these days. Comments

Happy 10th Birthday, Gmail!

gmailbygoogle Apr 1, 2014 - Looking back on 10 years of Gmail, with a timeline of the biggest changes for consumers and marketers. Comments

Gmail Image Caching Update Is Good News, Kind Of

gmail-logo Mar 12, 2014 - In a recent change, Gmail has started supporting cache control, a mechanism for websites to indicate how long it's OK to keep content for without requesting an update. While this change does not address all of the capabilities that caching impacted... Comments

Google Updates Gmail iOS App to Compete With Apple Mail

google-logo-square Mar 7, 2014 - In an attempt to steal email client market share from Apple, Gmail messages on the updated iOS app will be pre-fetched and synced to improve user experience. Comments

Gmail Leads the Charge: Email Marketers Could Be in for Another Wild Ride in the Year of the Horse

gmailbygoogle Mar 5, 2014 - If you're like many email marketers, you may be on the fence about whether or not Gmail is a friend, foe, or frenemy. Many new changes in the past year, including the Tabbed Inbox, Quick Action buttons, and the prominent unsubscribe button, have marketers... Comments

How I Learned to Stop Worrying and Love Prominent Email Unsubscribe Mechanisms

unsubscribe-shutterstock-157057739 Mar 3, 2014 - The email marketing world has been abuzz with the news of Gmail adding a prominent unsubscribe link to their emails - is this a good thing or a bad thing for marketers? Comments

Gmail Adds Unsubscribe Button in Attempt to Deter Unwanted Marketing Emails

gmailbygoogle Feb 27, 2014 - Google makes Gmail's unsubscribe feature more noticeable in an effort to help email recipients fend off spam. What does this mean for marketers looking to promote their businesses via email? Comments

Coding for Responsive Design Part 2: Adapt or Die

htmlshutterstock-95278714-1 Jan 29, 2014 - By using these Responsive Design strategies, emails can come to life across a variety of devices and contexts. Comments

Gmail's Google+ Integration Leaves More Questions Than Answers

gmail-google-plus Jan 13, 2014 - A new Gmail feature connects Google's mail service to Google+. If you don't have someone's email, but that person is on Google+, you can presumably email that person. Comments

Google Quietly Updates Gmail to Cache Images: Impact for Email Marketers

gmail-logo Dec 31, 2013 - Gmail has started caching email images. To understand what impact this may have requires that we start by understanding what has changed. Comments

Gmail Tabs: An Opportunity, Not a Threat

gmail-tabs Dec 31, 2013 - Marketers - there's no need to panic. If your emails are engaging, customers will find them. Comments

Responding to Changes Like Gmail Image Caching

Gmail logo Dec 24, 2013 - When change occurs, remember to pause and consider if it's a superficial change or a true change, and respond accordingly. Columnist Justin Williams offers advice for email marketers. Comments

Gmail's Quality Paradigm: Email Opens Down, Conversions Up

mailchimp-open-rates Dec 19, 2013 - Gmail's tabs have changed the game for marketers who see higher conversions and purchase values while experiencing lower open rates. Changes are forcing marketers to rethink their KPIs. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...