Feb 26, 2014 - GoDaddy is extending its focus on small businesses beyond the Super Bowl via The Big Leap, a campaign that asks consumers to watch videos of business pitches and vote for their favorites. Comments
Feb 7, 2014 - A look at which brands managed to capture search and meet the expectations of potential customers arriving at their landing pages, and which ones did not. Comments
Feb 3, 2014 - A look at which ads from Super Bowl XXVIII managed to both entertain and convince viewers to purchase, which may have persuaded a smaller group, and which used interesting and creative strategies. Comments
Jan 22, 2014 - Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Comments
Feb 5, 2013 - Budweiser, Tide and Oreo emerge as winners, while Coke, Lincoln and Calvin Klein languish as losers in the 2013 crop of Super Bowl ads. Comments
Nov 9, 2011 - TheLadders and GoDaddy get low scores in ad effectiveness study. Comments
Feb 10, 2011 - Online ad giant invites agencies and advertisers for mobile love-in in New York City. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014