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PPC Marketers Prepare: "All of the Things" Are Coming

Dec 19, 2014 - What can PPC marketers expect in the coming year? To put it bluntly, they should prepare themselves to be ready for "all of the things." Comments

Pinterest Is Now Shoppable, But Will Google Be?

fathers-day-mobile-shopping Dec 17, 2014 - Google may be speaking to retailers about a Buy button, shortly after its chief rival pushed harder into search with Amazon Travel. Meanwhile, Pinterest adopts something similar. Comments

What’s in Your Wallet...err Phone

mobile-payments Dec 15, 2014 - What can companies do to become successful in the mobile commerce space? Here's a look at two steps they need to take. Comments

How to Take Advantage of Gmail's Evolving User Experience

gmail-logo Dec 10, 2014 - Although it's still invite-only, it's only a matter of time before Gmail's Inbox becomes the norm, so email marketers need to prepare themselves. Comments

10 Must-Have Paid SEO Tools

SEO Tools Dec 9, 2014 - Although they require an investment, it can very well be worth it, as these 10 tools can help you improve your search marketing efforts. Comments

Yahoo Gemini Moves Into App Install Ads

yahoo-logo-for-thumbnail Dec 9, 2014 - Following Facebook, Twitter, and Google, Yahoo has also jumped on the app install ads bandwagon. Will this move help Yahoo reverse its ad slide? Comments

5 SEO Strategies That Will Still Work in 2015

shutterstock-157139333 Dec 9, 2014 - SEO is not dead, but you will have to do things differently in the coming year. Comments

Marketing’s Secret Weapon: Your Birthday

Cupcake with birthday candles Dec 5, 2014 - One of the most powerful ways to connect with consumers is to market to them on their birthdays. Are you taking advantage of this? Comments

From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

shutterstock-189519140-tsunami Dec 2, 2014 - To stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingle. Comments

Mobile Holiday Shopping by the Numbers

mobile-holidays Nov 26, 2014 - As Black Friday inches closer, here's a look at how consumers are using their mobile devices to shop more than ever before. Comments

Google Contributor Lets Users Pay to Remove Ads From Websites

google logo search engine seo Nov 24, 2014 - Google is running an ad-free Internet experiment that could challenge its own ad-funded business model. Comments

The 3 AdWords Scripts You Want Right Now for the Holidays

googleadwords Nov 21, 2014 - If you've lagged behind in your AdWords campaigns and need to do some last-minute prep for Black Friday and Cyber Monday, here are three scripts that can help save the day. Comments

Gearing Up for Mobile Payments: What You Need to Know

mobile-payments Nov 18, 2014 - As mobile payments become more commonplace, brands need to make important decisions about how to move forward with the technology. Comments

Your Car Now Makes Local – Mobile

volvo-yelp Nov 17, 2014 - The Internet of Things is bringing local search to your car's dashboard. How can marketers make sure their listings are optimized for consumers on the go? Comments

Mozilla Begins Displaying Ads in Firefox 33.1

Mozilla Firefox web browser logo Nov 14, 2014 - The ads, or "enhanced tiles," only appear in new tabs for now, and users can turn them off. Comments

Google’s Inbox and What It Means for Email Marketers – Part 2

googleinbox Nov 13, 2014 - In the second part of this series on Google's newest email innovation, Google Inbox, email marketing experts weigh in on how the new product will affect marketers. Comments

Yahoo to Rival AOL, Google, and Facebook With Acquisition of BrightRoll

shutterstock-179539388 Nov 12, 2014 - The Internet giant has agreed to purchase video advertising platform BrightRoll for nearly $640 million in cash. Will the inclusion of BrightRoll help Yahoo claim leadership in the programmatic video space? Comments

The Importance of SEO for Mobile

mobile-vs-standard-site Nov 12, 2014 - It's more important than ever to have a mobile-friendly website, especially if you want to rank well in Google's results. Comments

How Important Is a Translator for an International Digital Marketing Strategy?

global-translation Nov 11, 2014 - Translating a digital strategy for a global audience goes well beyond Google Translate. Comments

Amazon Echo Could Sneak Voice Search Into Users' Living Rooms

amazon1 Nov 10, 2014 - Last Thursday, Amazon quietly released Echo, a device that uses voice command technology to answer questions, play music, and make shopping lists. Will the company take the next step to voice-controlled shopping? Comments

JCPenney Optical Drives More Store Visits With Google Advertising

jcp-optical Nov 7, 2014 - The traditionally offline brand turned to digital display advertising in an effort to boost in-store visits. Comments

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