Marketing News & Expert Advice
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Can Quality Score Be Gamed?
Apr 5, 2013 - We can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula on rank and CPC. Comments
6 Ways to Survive a PPC Budget Sequestration
Mar 15, 2013 -
Cut back on keywords, cut smartphone spend, and make sure you have your engine mix right if you want to please the bean counters and avoid a slice in your PPC budget.
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Utilizing Social Media to Help Improve Your Local Rankings
Mar 14, 2013 -
Social networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage.
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What Else Are You Telling Google When You Hit the Search Button?
Mar 14, 2013 -
Device, location, and past behavior are just a few of the secondary signals leveraged by Google to improve customer experience.
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Mobile Searchers Take Action
Mar 13, 2013 -
Mobile marketers have increased their ad spending, while the mobile search picture is not as obvious as it might seem, according to two new reports.
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AdWords Enhanced Campaigns: New Campaign Checklist
Mar 5, 2013 -
Get ready to start on fresh campaigns in AdWords with these eight new goals.
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Is Search About to Take a Backseat to Social for Publishers?
Mar 4, 2013 -
With the number and quality of search terms declining and the growth of social sharing accelerating, 2013 is shaping up to be the year in which social traffic passes search.
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5 Ways You Pay More for Google Clicks
Mar 1, 2013 -
A look at Google Enhanced Campaigns' influence on CPC inflation and other factors causing click prices to rise.
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Google Glass and the Future of Customer Service and Usability Testing
Mar 1, 2013 -
The possibilities for Google Glass are limitless, assuming Google provides an API that makes programming these types of applications easy.
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Google Sign-In Promises More Engagement, Data on Users
Feb 28, 2013 -
Google this week announced the ability for companies to offer their users a single point of access to their application, much like Facebook's Connect feature.
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The Harsh Wake-Up Call Google Delivered With Enhanced Campaigns
Feb 25, 2013 -
Brands are still not mobilizing to the necessary degree. Will Google's latest announcement shake them into action?
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What the Google-Easter Flap Really Tells Us
Apr 2, 2013 -
Are conservatives really ready to embrace Latinos?
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Tips to Streamline Google AdWords for Small Business
Apr 2, 2013 -
Try one or some of these combinations in Google AdWords to find the optimal formula for small business.
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Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!
Apr 1, 2013 -
Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never seem to quite make it past April 2.
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What if eBay Is Right and Paid Search Is Worthless?
Apr 1, 2013 -
Search works, but only if, as a brand, you know what it's worth to you.
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Four Paid Search Takeaways From #SESNY
Mar 29, 2013 -
Convergence, mobile search, big data, and attribution were some of the hottest topics at SES New York.
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Optimizing Videos for Search: A Complete Guide
Mar 25, 2013 -
Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering. Part one in a two-part series.
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2 Big Wins With Enhanced AdWords Campaigns
Mar 22, 2013 -
Yes, there are drawbacks to the loss of some granularity in Enhanced Campaigns, but right now, I'm finding more wins than losses.
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Note-Taking App Google Keep Receives Official Unveiling
Mar 21, 2013 -
Google's latest offering aims to compete with Evernote.
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Spotlight on John Gagnon, Bing Ads' Evangelist
Mar 19, 2013 -
An interview with the Bing Ads evangelist for small businesses.
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SXSW 2013: Talking Shoes and Road Trip Smileage With Google
Mar 18, 2013 -
Google unveils talking shoes and Volkswagen Smileage app at this year's SXSW.
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
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