Traveling at the speed of culture: can marketing automation keep up?

Nov 23, 2015 - For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these moments by driving consumer engagement. Comments

Technology and innovation open new opportunities for O2O retail, starting in Asia

google-eddystone-overall-graphic-070915 Nov 22, 2015 - New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force within the retail marketing sphere. Comments

ClickZ Live Chicago: What are the big trends to look out for in 2016?

miss-cleo-french-toast-cereal Nov 20, 2015 - An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends predicted by a panel at ClickZ Live Chicago. Comments

3 takeaways from Social Media Week Chicago

chicago-mural Nov 20, 2015 - Relevance as a quantifiable concept and brands themselves being influencers were a couple of eye-openers I picked up from spending a day at Social Media Week. Comments

Amazon’s first physical bookstore: offline’s death has been exaggerated

bookstore-1 Nov 20, 2015 - Amazon’s first brick-and-mortar book outlet shows that physical stores still play a significant role in the customer purchase journey on the rise of online shopping. Comments

Why should marketers care about image recognition technology?

baby-face Nov 19, 2015 - Major technology companies and e-commerce platforms – such as Google, Facebook, Amazon, Pinterest and Alibaba – have been investing in image recognition technology in order to stand out in their category. What does it mean for brands in the future... Comments

Bridging the digital and the physical

nature-laptop-outside-macbook Nov 16, 2015 - To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhancing the user experience. Comments

Why have QR codes taken off in China?

qr-codes-in-china-clickz-live-screenshot Nov 15, 2015 - In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's all because of WeChat. Comments

Social messaging: East versus West

social-media-messaging Nov 12, 2015 - As social messaging continues to grow, what are the differences between the West and the East, and can one learn from the other? Comments

5 tactics to help build brand loyalty and grow your subscriber list

loyal-audience-768722-640 Nov 10, 2015 - What are some best practices to increase subscriber lists, enhance brand loyalty, and drive traffic to websites? Use these strategies to create and measure engaging content. Comments

Ignorance: the cornerstone of the ad blocking issue

castle-with-moat Nov 5, 2015 - Fighting ad blockers is not going to solve the expensive problem they pose to the industry. The key is to understanding why people use ad blockers and fixing those pain points together. Comments

Why your holiday marketing strategy needs unboxing videos

opening-box Nov 5, 2015 - Unboxing videos are taking YouTube by storm, and retailers like Toys"R"Us are experiencing high levels of engagement after including this tactic into their holiday marketing strategy. Comments

Do you know when to call in the email experts?

who-you-gonna-call Nov 4, 2015 - Email is a veteran in comparison to other digital marketing channels, but it's still an evolving medium. When errors occur, avoid Googled DIY solutions and call in the experts. Comments

As programmatic becomes more commonplace, what does that mean for creative?

programmatic-robert Nov 2, 2015 - Though creative is just as it always was, it's being deployed in different ways as more brands and agencies do buy their ads programmatically. Comments

Search and social media: a look at current trends in digital storytelling

once-upon-a-time-flickr-11392783794-1da70690bf-z Oct 30, 2015 - How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your digital marketing strategy. Comments

3 things you need to know about bot traffic

robots Oct 29, 2015 - Most advertisers don't think they're affected by bots. But since more than half of the Internet's traffic is not human - though it's not necessarily nefarious - that assumption is most likely false. Comments

5 strategies for last-minute Halloween marketing on Twitter

halloween-twitter-flickr Oct 29, 2015 - Thanks to the advent of social media, it's never too late to launch time-sensitive holiday campaigns. Here's how you can use Twitter to engage with consumers right before Halloween. Comments

Thinking out loud: the next great marketing opportunity

voice-search-flickr21586712786-4899ca1576-z Oct 28, 2015 - The evolution voice search indicates the verbal communication is on its way to becoming the next great marketing channel. How can brands use orally driven tech to engage with audiences? Comments

Holiday shopping and search behaviors in moments

cyber-monday-flickr-11184349836-ea2bfb1da8-z Oct 27, 2015 - Real-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here's how marketers can cater to this behavioral shift during the holiday season. Comments

What you can learn about logo design from Google and Airbnb?

logo-design Oct 23, 2015 - From Google’s new logo to the Tropicana branding debacle, brand marketers can learn a lot about logo design. Comments

5 holiday shopping trends to watch

samsung-smartphone Oct 22, 2015 - Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take note of these five digital trends. Comments

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