Marketing News & Expert Advice
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Google AdWords Enhanced Campaign CPCs Grow 6% [Report]
Jun 18, 2013 - Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S. advertisers spending more than $100 million between March and May of this year. Comments
Google's Matt Cutts Issues New Warning on Advertorials & Paid Content
Jun 3, 2013 -
Advertorials have been popping up on websites more frequently over the past year or two. Google could penalize your site if you don't make a proper disclosure. Here are the guidelines webmasters need to know for advertorials and native advertising.
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Google Puts Privacy at Top of Data Centre Location Choice
May 31, 2013 -
Firm gives a rare glimpse into data centre selection processes
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What You Need to Know to Go Native
May 31, 2013 -
We will always have "ads" as we have come to know and love them, but we are also seeing the opportunity to talk to consumers in longer and more meaningful formats.
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How to Create an AdWords Action Plan From Purchase Path Data
May 31, 2013 -
As advertisers, we need to look at the entire purchase experience, and as PPC managers, we should examine how other channels are impactful on what we do.
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Yahoo Wants to Buy Hulu
May 30, 2013 -
Yahoo is reportedly looking to buy video-streaming service Hulu. And it isn't alone. Yahoo has submitted a bid in the range of $600 million to $800 million on Hulu, which has been holding a secret auction to sell itself, according to reports.
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3 International SEO Considerations
May 29, 2013 -
With proper tools available, the question is no longer should I put efforts toward building a global presence, but instead what are the considerations I should be aware of when getting started?
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Are We Seeing the Resurgence of Internet Yellow Pages?
May 27, 2013 -
Consumers' satisfaction with local search on the portal search engines declined in 2012 while IYPs gained in terms of satisfaction with local business information.
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Google Lets Brands Instantly Benchmark Ads
May 24, 2013 -
Google says that the new benchmarking tool will help marketers build context around their display ads and compare their own performance to relevant data points.
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Video CPE Ads in the SERP?
May 24, 2013 -
Video ads in the SERP may be the perfect catalyst to bring the brand dollars into the SERP, but what metrics would get marketers most excited?
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It's Time to Put on the 'Big Boy' Pants in Social Media Marketing
May 24, 2013 -
Why so many fail and the three "A's" of mature social strategies to succeed today.
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ComScore: Consumers Watched Nearly 41 Billion Online Videos in May
Jun 17, 2013 -
Over 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore.
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Burberry Delivers Letters Sealed With a Personal Kiss
Jun 17, 2013 -
If you can't or haven't been kissed by someone wearing Burberry lipstick, a new interactive ad from Google's Art, Copy & Code project might just be the next best thing.
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Google Buys Navigation App Waze for $1 Billion
Jun 13, 2013 -
Google has reached an agreement to acquire navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating out rivals Facebook and Apple, which were also rumored to be mulling a bid for the startup.
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Google-Safe External Linking
Jun 12, 2013 -
Three methods to help site owners get over their fears of linking to third-party sites.
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Marketing's New Mandate: Invitation vs. Interruption
Jun 10, 2013 -
As mobile advertising continues its evolution to adapt to mobile, now is the time to prep for the new age of mobile loyalty and rewards.
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Tencent Launches Tango DSP
Jun 7, 2013 -
China's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange.
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5 AdWords/adCenter Spring Cleaning Tips
Jun 7, 2013 -
Regardless of what other reasons you have to dig into your AdWords account, here are some spring cleaning tips that will serve you well (plus a tip for Google Image Extensions).
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Small Town Businesses Meet Global Competition
Jun 7, 2013 -
How can mom-and-pop shops compete against large companies that will always rank higher in Google search?
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Google Pushes Social Wildfire Into DoubleClick
Jun 6, 2013 -
Google gathered some of its biggest agency partners, global brands and publishers on Wednesday to reveal what it calls “the biggest upgrade to our core ad server in the 15 years since its inception.”
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Mobile Advertising Check-Up Reveals Turbulence and Steep Growth
Jun 3, 2013 -
While it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by a large margin.
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