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Google Enhances AdMob Tools and Adds Mediation Partners

May 28, 2015 - The company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation. Comments

Are You Ready For the Marriage of Google and Twitter?

google-twitter May 28, 2015 - Location-based marketers have the most to gain from Google's new relationship with Twitter, especially given the popularity of Google Now. Comments

eBay's Promoted Listings Disrupts Traditional Ad Model

shutterstock-209983411 May 27, 2015 - The e-commerce platform has introduced Promoted Listings, a new service that allows online merchants to pay for advertising only when their ad leads to a sale. Comments

Apple Is The World's Most Valuable Brand [Study]

silver-apple-logo-apple-picture May 27, 2015 - Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating technology's strong growth. Comments

YouTube TrueView Ads To Become Shoppable

youtube-logo May 22, 2015 - Google is adding a Buy button, and now, so is YouTube. Advertisers will soon be able to link to their websites and product listings on Cards within TrueView ads. Comments

Top Five Reasons Why Dot Brands Will Have a Data Edge

gtld-shutterstock-29471569 May 20, 2015 - Applying for generic top-level domains and having their own Internet neighborhoods would allow brands like Google, Amazon and Nike to mine customer data in a more sophisticated way. Comments

Google to Add Buy Buttons in Sponsored Mobile Search Results

buybuttions May 18, 2015 - Google is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace like Amazon? Comments

Samsung to Launch Apple Pay Alternative

Samsung Wallet May 18, 2015 - Samsung is set to shut down its Wallet feature to make room for Samsung Pay, a rival for mobile payment services like Apple Pay and Google Wallet. Comments

Amazon Introduces App Advertising for Android and Fire

amazon logo May 14, 2015 - Amazon has created its own app advertising platform for Android and Fire to rival similar products from Google, Facebook, and Twitter Comments

4 Tactics for Outstanding E-commerce SEO

istock-image May 14, 2015 - How retailers can come out on top in the changing world of search. Comments

Asia's Love Affair With Mobilegeddon

shutterstock-160559990-mobile May 13, 2015 - There is no excuse not to have good mobile strategies in place in order to succeed in today's mobile economy. Comments

Strengthen Your Case to Develop a Mobile Strategy

mobile-seo May 13, 2015 - Recent studies by Forrester show that most brands fail to adequately invest in mobile. However, brands that allocate the correct budget can see exception returns on mobile investment. Comments

Facebook Becomes the Fastest Growing Global Media Company

Facebook thumbs up May 12, 2015 - Facebook has long been a dominant social media platform, but now the brand has grown to be one of the most profitable media companies in the world, according to ZenithOptimedia. Comments

4 Steps to an Online Rollout Across Multiple Asian Markets

asia-globe- roll-out May 10, 2015 - A rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding the different search engines. Comments

5 Ways to Maximize ROI With Custom Audiences

roi-increase May 8, 2015 - The cookie era is ending and marketers need to jump on board with custom audience targeting. Here are five ways to maximize your ROI with this strategy. Comments

The Future of Advertising on YouTube

YouTube logo May 7, 2015 - What do the platform's buzzed about changes mean for marketers who are looking to the future of advertising on YouTube? Comments

How YouTube’s Subscription Plans Change the Game

YouTube logo May 5, 2015 - YouTube's potential subscription service raises many questions about what it would be mean for the platform's content creators of all sizes. Comments

Social Media and Data: The Emergency Rescue Duo of the Future

facebook-nepal-safetycheck-thumb Apr 30, 2015 - The tragic earthquake in Nepal showed how impactful social media can be in times of a disaster. But raising awareness is just one way social media can help, as platforms begin to use their data for better-targeted relief efforts. Comments

10 Steps to a Google Mobile-Friendly Site

shutterstock-152196302 Apr 29, 2015 - With Google now favoring mobile-friendly websites, Navneet Kaushal offers these 10 tips to make sure your website is up to speed. Comments

The Mobile Change Nobody Is Talking About

shutterstock-160559990-mobile Apr 29, 2015 - Besides "Mobilegeddon," there's another mobile change from Google that no one is paying much attention to. Comments

Twitter Partners With Google to Boost Attribution Capabilities

twitter-logo Apr 28, 2015 - To improve attribution, Twitter announced a new partnership with Google. The platform has also reached an agreement to acquire TellApart, a company that provides retargeting across devices. Comments

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