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Facebook 'Hello' Brings Local Search to Calls

Apr 24, 2015 - Facebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not they are saved as contacts. Comments

Could Facebook's Video Growth Steal YouTube's Limelight?

facebook-f-2013 Apr 23, 2015 - Not even a year after Facebook made its algorithm more video-friendly, the social media giant has 4 billion daily views, posing the biggest threat to YouTube's dominance to date. Comments

YouTube Unveils New Research and Insights Before NewFronts 2015

YouTube logo Apr 23, 2015 - Ahead of next week's Digital Content NewFronts, YouTube is sharing some key research about Google Preferred users and mobile video viewers. Comments

Facebook's News Feed Changes Could Hurt Brands

facebookvspinterest Apr 22, 2015 - Traffic referrals could decrease as the platform plans more News Feed changes. Comments

Google 'Mobilegeddon' Has Officially Arrived

Google Logo Apr 21, 2015 - Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel are already suffering in the search rankings. Comments

Wearable Technology: The Ultimate in Personal Marketing

wearable-technology-watch Apr 20, 2015 - New wearable technology is giving brands the perfect opportunity for one-to-one marketing. Comments

Who Does It Better: Yahoo Japan or Google Japan?

scales-compare Apr 15, 2015 - A comparison between the search results for Yahoo Japan and Google Japan reinforces the keyword targeting opportunities for SEO. Comments

Mobilegeddon: Estimating the Impact

google-mobile-search-2 Apr 10, 2015 - On April 21 Google's mobile-friendly algorithm will take effect. Here's a look at the estimated impact across several different industries. Comments

YouTube Celebrates 5 Years of TrueView Ads

youtube-logo Apr 8, 2015 - YouTube looks back at the most popular videos of 2010 on the anniversary of the skippable TrueView ads, while also introducing "Cards." Comments

Netflix in Australia: Mobile Video and Snackable Content

netflix-mobile Apr 6, 2015 - Netflix has arrived in Australia and could use its data mining capabilities to provide stronger and more "snackable" video content to its users, making it a key mobile player alongside Facebook and Google. Comments

VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]

erineverhart-homedepot-czlny Apr 1, 2015 - During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful landing page. Comments

Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]

mobile-first-search Apr 1, 2015 - During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices. Comments

Digital Marketing People on the Move: March 2015 Roundup

peoplesmovemarch Apr 1, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during March of 2015. Comments

Flexibility Is Key for SEOs [#CZLNY]

hilton-ny Mar 31, 2015 - "SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble in the ever-changing search marketing industry. Comments

Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]

content Mar 31, 2015 - At ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle ground between developed campaigns and social posts. Comments

U.S. Digital Display Ad Spend Shifting Toward Facebook and Twitter

facebookandtwitter Mar 27, 2015 - New research from eMarketer shows that Facebook and Twitter together will account for approximately 34 percent of U.S. digital display ad revenues by 2017, while Google and Yahoo’s share will decline. Comments

Twitter Experiments With Carousel Ads

twitter-logo Mar 19, 2015 - Following Instagram's recent foray into carousel ads, Twitter jumps on the bandwagon, promoting apps with a new unit. But is Twitter hurting itself with large, intrusive ads? Comments

Top 7 Reasons You Need, Nay, You Must Be at ClickZ Live New York

7reasons-clickz-live Mar 19, 2015 - ClickZ Live is just two weeks away! Check out the top reasons why you should be attending our premier marketing event. Comments

Best of South by Southwest Interactive 2015

sxsw-2015 Mar 19, 2015 - ClickZ met with brands and agencies at South by Southwest 2015 and asked about their favorite panels and discussions along with exciting new trends in the digital marketing world. Comments

Facebook Integrates Mobile Payments Into Messenger

image-facebookmessenger Mar 18, 2015 - The social media giant has unveiled a mobile payment feature for its Messenger app. Will this new product help Facebook conquer the peer-to-peer payment space? Comments

Reach Customers Where They Are With Mobile

consumers-mobile-reading Mar 18, 2015 - A surprising 53 percent of small businesses don't have a website and their customers have already moved onto mobile devices. Learn the importance of reaching your customers in their favorite places with mobile technology. Comments

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