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3 Little Changes That Will Make a Big Difference in Your Online Advertising

Feb 26, 2015 - These fixes can help small businesses get the most out of their digital advertising budgets. Comments

Is Facebook Set to Become the Google of Social Media?

facebook-mobile-blue Feb 25, 2015 - Facebook recently dropped competing ad products from its exchange, quietly created its own CRM, and released a mobile ad creation app. Is the company gearing up to completely dominate the social ad space? Comments

How Digital Marketers Can Win an Academy Award at the Oscars

oscars-2015 Feb 20, 2015 - Digital marketers have a chance to win big in the days surrounding this year's Academy Awards. What are the best ways to take advantage of the buzz? Comments

Measurement Frameworks: Focus on the Metrics That Matter

metrics-measurement Feb 20, 2015 - There is certainly no shortage of data available to marketers, but the problem is often in knowing how to structure the data to get the most out of it. Comments

5 Ways to Target Email Users With Display Ads

email-targeting-display-ads Feb 18, 2015 - A look at new ways to target audiences within different email environments, including Gmail, Yahoo, Outlook, and LinkedIn. Comments

Mobile Search and the Journey to Optimization

mobile-seo Feb 18, 2015 - What do marketers need to consider to make sure they're optimizing their sites for the best mobile search experience possible? Comments

AdWords "Other Interests" Discontinued for More Advanced Audience Targeting

Audience Targeting Feb 18, 2015 - Google has removed one of its original audience targeting methods on the Google Display Network in favor of more sophisticated options. Comments

How Should YouTube Celebrate Its 10th Birthday This Coming May?

Cupcake with birthday candles Feb 17, 2015 - The Internet video juggernaut technically rang in its 10th birthday this past weekend, but the official celebration will take place in May. How should the company mark 10 successful years in business? Comments

Change Agents Are Irrelevant

New Thinking Feb 12, 2015 - In today's technology-obsessed, consumer-driven world, dedicated "change agents" are no longer needed. Instead, each employee needs to be forward-thinking enough to transform a brand. Comments

Twitter Sees 40% Rise in Government Data Requests

Twitter Feb 11, 2015 - Twitter's latest transparency report shows government requests for user data and tweet removal have seen a sharp increase. Comments

Using Web Analytics to Identify Critical Behaviors in Converting Prospects Into Leads

shutterstock-169085528-trends Feb 6, 2015 - Web analytics can help marketers see the difference between prospects, leads, and customers when it comes to engagement with a site. Comments

Tweets to Appear in Google Searches

twitter-logo Feb 5, 2015 - Twitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will appear in Google searches automatically. Comments

4 Fearless Predictions for the Future of SEO and Analytics

future-predictions Feb 4, 2015 - The year will be full of change in the SEO and analytics worlds. Is your organization ready to adapt? Comments

Google, Microsoft, and Amazon Pay to Unblock Ads

Adblock Plus logo Feb 3, 2015 - The tech giants have reportedly paid Adblock Plus to have their ads unblocked. Comments

Privacy Concerns and Web Analytics

data-privacy-main-pic Feb 3, 2015 - When done correctly Web tracking can actually be beneficial to both users and marketers - are you convinced? Comments

Watch Out: How Click Fraud Is Taking Over and What to Do About It

uncovering-fraud-header Feb 2, 2015 - If you've been affected by click fraud, how should you deal with it? Marketing analytics can help. Comments

Google’s Suzie Reider Gives Sneak Preview of YouTube’s Halftime Show

ad-blitz-youtube-halftime Jan 30, 2015 - During this year's Super Bowl, viewers will have the option to watch YouTube's alternative halftime show online. Google's Suzie Reider gives us a look at what to expect. Comments

Brands Increasingly Choose Data Ownership

ecommerce-conversions-clicks Jan 29, 2015 - By bringing programmatic buying in-house and having their own data management platforms, brands like Allstate and Netflix are able to exercise total control over their user data. Comments

For Brands With a gTLD, It’s Time to Rethink Your SEO Strategy

shutterstock-157139333 Jan 28, 2015 - Owning your own generic top-level domain (gTLD) means it's important to rethink your SEO strategy, as gTLDs will ultimately change how people search and navigate the Internet. Comments

YouTube Takes on NBC With Own Super Bowl Halftime Show

YouTube is the world's largest video-sharing website Jan 21, 2015 - For the first time, YouTube will compete with NBC's halftime show. Do its stars like Freddie Wong and Tobuscus have enough draw to compete with the likes of Katy Perry and Lenny Kravitz? Comments

360 Changes Search Brand to Haosou

haosou-logo-new Jan 15, 2015 - China's 360 search engine has rebranded its search tool to Haosou, opening up partnerships with competing search engines including Alibaba and Google. Comments

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