Marketing News & Expert Advice
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Google AdWords
5 PPC Iterations You Ignore at Your Peril
Oct 4, 2013 - Andrew Goodman shares five typical PPC tactics you can't afford to ignore and suggestions on how you'll have to iterate once you get them running. Comments
How to Set Up a Mobile Search Campaign in Asia
May 28, 2012 -
A best practice guideline to setting up your mobile search campaign.
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Getting to Grips With Attribution and Channel ROI
Apr 30, 2012 - Marketers must understand what really contributes to conversion actions as digital spend increases rapidly in South East Asia spurred by local e-commerce. Comments
Why Advertising Is Bad For Social Media
Sep 22, 2011 -
Current ad models for social networks do not deliver optimal value for users, brands, and platforms. Consider these alternatives.
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Tips for Effective Use of Keyword Match Types in Google AdWords
Aug 1, 2011 -
Consider these factors to manage cost and drive conversions for your search campaigns.
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Tips for Running an Effective SEM Campaign
Jun 27, 2011 -
Marketers should spend as much time developing your negative keyword list as the keywords that you want to buy; here's why.
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SEM Tools for Brand Marketers Targeting China
Jun 22, 2011 -
A comprehensive list of tools for search and weibo automation in China.
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Search Engine Marketing – A Brief History and a Promising Future
May 6, 2011 -
In addition to influencing purchase decisions, SEM is increasingly used for reputation management and communication.
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Tips for Successful Integration of Paid Search With SEO
Mar 7, 2011 -
Follow these steps to kick-start a comprehensive search integration strategy.
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Mobile Search 101: Ins and Outs of Mobile Search
Jan 31, 2011 -
Google AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your performance.
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SEM Tips for Travel and Hospitality Businesses
Sep 13, 2010 -
Many hotels use Google AdWords to drive bookings but few manage to use search strategically to provide the right information to potential customers at the right time.
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Google Adds Estimated Total Conversions to Track Cross-Device Purchases in AdWords
Oct 3, 2013 -
Google AdWords has released a major reporting update called Estimated Total Conversions, which provides estimates of conversions that take multiple devices to complete.
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Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques
Sep 5, 2013 -
When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach.
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5 New AdWords Features Open Up New Data Insights and Optimization Potential
Aug 28, 2013 -
Until recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search funnels, and even post-click visitor behavior.
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Google Integrates Three Tools Into New Display Planner
Aug 6, 2013 -
Google AdWords has launched the new Google Display Planner, which is a combination of three long-time AdWords tools: the Contextual Targeting Tool, Placement Tool, and Google Ad Planner.
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Google Puts Final Touches on System-Wide Upgrade to Enhanced Campaigns
Jul 19, 2013 -
More than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising partners, and their respective campaigns, switched over by the end of this month.
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What the Google-Qihoo Partnership Means for Marketers
Feb 22, 2013 -
Search marketers are already using Google AdWords to buy Qihoo ads in China.
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Hello Facebook Graph Search, Goodbye Google?
Feb 18, 2013 -
As Facebook dips into personalized search, imagine what a Graph Search API would mean for marketers.
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Why Malaysia Airlines Uses Google+
Oct 10, 2012 -
An update on G+ for businesses - includes latest stats and how to measure ROI on the social network.
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Bid Management Tools and Technology
Jun 28, 2012 - Here's a quick checklist if you're considering to go beyond automation. Comments
Deep Dive Into Naver's Paid Search Platform
May 31, 2012 -
I'll show you how paid search works in Naver by comparing it with Google AdWords.
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