Google AdWords

pay-per-click

Bumbled PPC News, Conspiracy Theories, and the Future of PPC

Apr 14, 2014 - Although the strong to reaction to Google's announcement that it will limit search query data may have been premature, there's no denying that changes are coming to the pay-per-click marketing world. Comments

4 Paid Search Spring Cleaning Tips

cleaning-products-cut Apr 10, 2014 - Before the next round of innovations and developments starts full force, take some time to make sure your accounts are in top shape to ensure you can get the most out of the upcoming changes. Comments

How the Top 5 Brands Are Using Paid Search Ads

ppc Apr 9, 2014 - A look at how five of the world's most valuable brands are utilizing pay-per-click (PPC) search strategies, and what you can learn from their successes and shortcomings. Comments

#CZLNY: 5 Ways to Improve Your Paid Media Campaigns

paid-media Apr 8, 2014 - Here are five tips for optimizing your paid media results, shared by Lisa Raehsler, founder of Big Click Co, at her ClickZ Live New York session. Comments

#CZLNY: 10 Local SEO and Digital Marketing Best Practices

Localized Search Apr 3, 2014 - During his session at ClickZ Live New York, Andrew Beckman detailed many challenges digital marketers face in the local and multi-location business ecosystem and shared tips for how to navigate them. Comments

Century 21, Google, Videolicious Join Forces on New Social Marketing Suite

century-21-logo Mar 25, 2014 - The newly launched C21 Social Xchange is a social media marketing, communications, and advertising tool suite for Century 21 agents and brokers. Comments

Ever Wanted to Advertise on Tumblr?

tumblr-adsense Mar 21, 2014 - A look at the advertising options on Tumblr, including working with a Tumblr sales rep or going through the Google Display Network. Comments

Why I Hate Ad Extensions

get-offers-adwords-ad-extension Mar 18, 2014 - Although there are endless touted benefits to ad extensions, here is a look why they may not be all they're cracked up to be, with 11 detailed reasons. Comments

Remarketing Platform Bill of Rights: Simplicity Matters

clickz-kiss Feb 17, 2014 - As remarketing continues to grow in the digital advertising space, more services are popping up. The best ones embrace simplicity and transparency - which ones get it and which just don't? Comments

Shift to Digital Drives Sales for SF Bay Area Scion Dealers

scion-shutterstock-98140868 Jan 28, 2014 - Traditionally minded Scion car dealers in the San Francisco Bay Area found upticks in leads thanks to new targeted digital campaigns. Comments

Google Empowers Publishers with AdSense Direct

Google AdSense Logo Jan 23, 2014 - Google's AdSense Direct enables publishers to manage their directly sold ads and display them without any changes to their site’s code. Comments

What Does the Future Hold for AdWords Editor?

googleadwords Jan 21, 2014 - If Google has the time, money and resources to create self-driving cars, they have the resources to keep AdWords Editor fully up to date. They've simply chosen not to. Comments

Fake It Till You Make It: Buying Premium Placements on the Google Display Network

johnleedec2 Dec 24, 2013 - Learn how to sneak in the back door and target premium websites as placements through your AdWords display campaigns. Comments

Rakuten to Focus on Content Marketing in 2014 [Video]

rakuten Dec 23, 2013 - Adrien de Wolkoff, senior manager for Rakuten talks about the e-commerce giant's focus in content marketing and advice on managing search engine marketing for the region and worldwide. Comments

5 Ways to Prep Your PPC Advertising for 2014

ppc-fundamentals Dec 18, 2013 - Take a second look for optimizations and opportunities that can raise your Google AdWords and Bing Ads campaigns to new heights in the New Year. Comments

Before Looking to the Future, Here Are 3 AdWords Features You Should Be Using Right Now

snp-175519c6c0c95bff4ad0a81b0d454f5d5bbb-3420718-en-v0 Dec 16, 2013 - As the digital world prepares for 2014, there's already much speculation about what the next year will bring. Before we look ahead, however, it's worth pausing to review the current state of paid search advertising. Comments

Five Ways To Get Creative in Paid Search Campaigns

shutterstock-157130189 Dec 6, 2013 - Relevance and creativity must extend through the entire consumer lifecycle, from the impression to the sale. It begins with targeting but includes ad message and even landing page creativity. Comments

Facebook Ads Give Paid Search Campaigns ROI Boost [Study]

shutterstock-159903269 Dec 2, 2013 - Kenshoo found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was a 30 percent more return on ad spend than when a person was exposed to paid search ads alone. Comments

3 Paid Search Trends to Watch for in 2014

ppc-elements-to-test Nov 20, 2013 - Mobile, conversion and measurement and bidding options will have huge effects on PPC campaigns in the coming year. Are you ready for the paid search landscape in 2014? Comments

#SESCHI: In the Trenches with Big Data and Converged Media

shutterstock-144212905 Nov 8, 2013 - According to buzz at SES Chicago, marketers are moving toward a more holistic way of thinking about media, marketing and devices. Comments

Five Strategy Changes To Help You Cope with Google’s Ad Rank Change

kevinleegoogle1 Oct 25, 2013 - What should marketers be looking at in the wake of Google's AdWords Ad Rank algorithm update? Columnist Kevin Lee shares 5 tips for advertisers looking to optimize and stay current. Comments

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