Google AdWords

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12 Add-Ons When Setting Up Google Analytics

Jun 25, 2015 - Google Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips. Comments

Your Terrible Website is Ruining Your PPC Performance

failure2 Jun 11, 2015 - Today's consumers are savvy online shoppers and won't bother with websites they don't find user-friendly or don't trust. Comments

AdWords Offers Updates to YouTube Brand Lift Insights

youtube-b2b Jun 4, 2015 - Google and YouTube have offered updates to the ways that Brand Lift measures a video ads performance as part of a push to promote "micro-moments." Comments

New Google AdWords Products and Partnerships Focus on App Attribution

Google AdWords Logo May 28, 2015 - During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within apps. Comments

Business Intelligence Tools: The Good and the Less Good

enterprise-software May 28, 2015 - As marketers capture more consumer data, it's crucial for them to use the right business intelligence tools to analyze it. Comments

New Snapchat Videos to Cost Advertisers $0.02

snapchat-logo May 8, 2015 - With the new offering, announced at The Daily Mail's NewFront event yesterday, Snapchat's publishing partners can run 10-second ads on Discover. Comments

Mobile to Represent More Than 11% of U.S. Local Media Revenue by 2019

shutterstock-160559990-mobile Apr 23, 2015 - A new study from BIA/Kelsey shows that local media spend is steadily shifting toward digital, with mobile representing 11.5 percent of overall ad revenue by 2019. Comments

Keyword Research Tools for Content Marketing

content-marketing-dashboard Mar 18, 2015 - Keyword research tools go well beyond finding the best keyword phrases and can be applied to help create better content topics. Comments

AdWords "Other Interests" Discontinued for More Advanced Audience Targeting

Audience Targeting Feb 18, 2015 - Google has removed one of its original audience targeting methods on the Google Display Network in favor of more sophisticated options. Comments

How to Properly Use Labels to Run Promotions for Google AdWords

orange-gs-robot Feb 16, 2015 - Here are some tips for how to successfully use labels and automated rules in Google AdWords to run promotions. Comments

The State of SEO in Hong Kong

shutterstock-117665815-hong-kong-seo Jan 8, 2015 - Hong Kong still lags behind the United States when it comes to the search engine optimization industry - but it is catching up fast. Comments

Paid Media Strategy Review Tips

seo-checklist Dec 24, 2014 - These tips can help you review and ready your paid media strategy for the new year. Are you prepared? Comments

YouTube-Style Analytics Make Their Way to AdWords for Video

online-video-advertising Dec 15, 2014 - The new additions to AdWords for video will help marketers create ads that people choose to watch. Comments

The 3 AdWords Scripts You Want Right Now for the Holidays

googleadwords Nov 21, 2014 - If you've lagged behind in your AdWords campaigns and need to do some last-minute prep for Black Friday and Cyber Monday, here are three scripts that can help save the day. Comments

5 PPC Feature Releases in AdWords and Bing Ads to Watch Now

magnifying glass Oct 22, 2014 - There have been several interesting new PPC features and targeting releases during this second half of 2014. Here are five that you should be aware of. Comments

[#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

linkedinnewlogo Oct 17, 2014 - Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? According to founder of Righteous Marketing Robert Brady, when used correctly, the platform has the potential to be a powerful marketing tool. Comments

Marketing Trends to Watch and Apply to PPC

PPC Sep 25, 2014 - If you are able to take current digital marketing trends and apply them specifically to your pay-per-click (PPC) efforts, you will give yourself a boost over your competitors. Comments

Amazon and Google: Friends, Enemies or Frenemies?

shutterstock-140244619-1 Sep 18, 2014 - Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords. Comments

Callouts for AdWords Offer More Space for Advertisers

google-paid-search Sep 4, 2014 - The new feature gives marketers more space to promote their products and separate themselves from competitors. Comments

AdWords' New HTML5 Feature Makes It Easier to Create Mobile Content

manytablets Aug 29, 2014 - Now, Google AdWords users can create HTML5 content for mobile using Google Web Designer and upload directly to Google Display Network campaigns. Comments

Is the New Amazon Ad Platform the Next "Google Killer"?

No Google Aug 29, 2014 - Amazon's new ad platform, Amazon Sponsored Links, could have a huge impact on the pay-per-click (PPC) advertising world. What will this mean for marketers? Comments

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