Google Analytics

convergence-analytics

Can Convergence Analytics Become Popular?

Jan 12, 2015 - What is standing in the way of convergence analytics gaining popularity in the way that Web analytics, and specifically Google Analytics, has? Comments

Mythbusters: Debunking the Biggest Data Lies

big-data-world Jan 11, 2015 - Big data may be the new black, but it’s also a big lie. Comments

3 Tools to Ensure Your Analytics Implementation Is Running Smoothly

advanced-analytics Jan 2, 2015 - These three tools from Google Analytics should help ensure that your campaigns are running as smoothly as possible. Have you started using these yet? Comments

5 Tips for Getting the Most Out of UTM Tagging

shutterstock-217865284-tagging Dec 14, 2014 - A look at how to use UTM tagging to better understand the return on digital marketing strategies. Comments

Using UTM Tags to Enhance Digital Marketing Strategies

advanced-analytics Nov 18, 2014 - Don't use UTM tagging already? Here is a look at what UTM tags are, how brands could use them, and why they should incorporate UTM to maximize digital marketing strategies. Comments

Google Talks Data Visualization at ClickZ Live Chicago

data-numbers-analysis-man Nov 4, 2014 - Google Analytics Advocate Adam Singer explores the use of data in order to communicate and tell your company story. Comments

To Affinity and Beyond

googleadwords Oct 17, 2014 - The addition of Google AdWords' custom affinity audiences allows marketers to target their audience even more specifically. Are you utilizing this tool? Comments

Maximizing SEO Results for Hotel Marketing

hotels-near-me Sep 7, 2014 - Maximizing SEO and paid search, as well as getting the most out of local search results and Web and Google analytics, is essential for effective hotel marketing. Comments

Evaluating Web Content in the Complex Sales Cycles of the B2B World

sales-cycle Aug 20, 2014 - Although it can be tricky, content reporting needs to be customized to the complicated B2B sales cycle. Here is a look at three different products and their different sales cycles. Comments

4 Steps for Localizing Your Social Media Approach

localizing-social-media Aug 20, 2014 - Localizing the social media approach of a global brand can be tricky, but it's extremely important to a brand's success. Here are four tips for how to use social media to localize your company. Comments

Enhanced E-Commerce, Enhanced Actions

ecommerce Aug 18, 2014 - A new feature, Enhanced E-Commerce, allows Universal Analytics users to dig deeper into their e-commerce data in order to better their marketing efforts. Comments

Are You Bored by Tag Management?

tag-management1 Aug 11, 2014 - Tags allow marketers to conduct precise data collection and without them the analytics process can devolve into chaos. So, are you still bored with tag management? Comments

MediaCom and Google Collaborate to Develop a Mobile-First Mindset

mobile-video-view Aug 5, 2014 - Global media agency MediaCom has teamed up with Internet giant Google to create a mobile-oriented training program for the agency’s employees. This move indicates the growing importance of mobile advertising. Comments

Finding Comparable Tools to Google’s in China

No Google Jul 22, 2014 - Google is currently not an option for marketers in China. Here are ways to get around that hurdle by using comparable tools from other sources. Comments

35 Tools to Enhance Your Content Marketing Efforts

content-marketing-megaphone Jul 21, 2014 - Here is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories. Comments

Media Optimizations Made Easy

easy-button Jul 21, 2014 - A look at how Google Analytics made it easier than ever for marketers to quickly and effectively gain insights into their marketing campaigns. Comments

Google My Business – A Step Forward or Lipstick on a Pig?

Welcome to Google My Business Jun 30, 2014 - Google's new local marketing platform is a small step forward to help the tech giant to engage with small businesses. Here's a deeper look at its functionality. Comments

4 Resources for Getting More Out of Google Analytics

Google Analytics Jun 23, 2014 - Google Analytics is always updating and adding new features. Here are four methods to help you get the most out of your analytics tool. Comments

Bing Product Ads: Early Returns

Bing Product Ads Bouquet Jun 20, 2014 - Just a few months after the launch of Bing Ads' Product Ads, a look at things to watch out for and consider when setting up your own accounts. Comments

Discover Instead of Measure

magnifying glass Jun 19, 2014 - If you treat analytics as a discovery process, it will reward you with a capability to shift hindsight to insight and to a treasurable foresight. Comments

Google Analytics Advanced Segments: A Conversion Optimizer’s BFF

segmentationsigns1 May 13, 2014 - Marketers should take advantage of Google Analytics Advanced Segments to increase their conversion rate, consciously direct media spend, and enhance personalization. Comments

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