Google Analytics


Analytics agencies: what’s the right fit?

Oct 9, 2015 - Finding a digital analytics consulting firm that can cater to mid- to large-sized enterprises can pose a challenge, so ask some fundamental questions to narrow down the search. Comments

How to Use Data to Find New Markets

global-markets Sep 30, 2015 - Deciding which market to target next is different for every business, but using multiple data sets can help to narrow the field. Comments

5 Tips for Making Your Migration to a New MAP as Painless as Possible

email-automation-shutterstock-166673096 Sep 29, 2015 - These five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation system. Comments

5 Online Freemium Tools for Start-Ups and Agencies

tool-box-1 Sep 23, 2015 - Freemium tools are the basics needed to get things going for free – here are five to help start-ups on their way. Comments

The Critical Few - Metrics, Platforms, and Words

empty-room Sep 8, 2015 - In digital marketing, sometimes less is more. Here are suggestions to help you focus on a critical few elements of your marketing strategy in order to optimize campaign efforts. Comments

The Role of the Modern Day Web Analyst

analyst Sep 1, 2015 - Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Comments

Who Is a Hot Surprise? Never Use Your Worst Photo!

surprise Aug 10, 2015 - Just in time for the sleepy summer silly season, David Ketchum offers the following tips for campaign and keyword optimization. Comments

Are You Optimistic About SEO?

googlesearch Aug 7, 2015 - Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords. Comments

7 SEO Tools to Improve Content Marketing

keywords-seo-writing Aug 4, 2015 - Key SEO tools to power a content marketing campaign. Comments

Cross-Device Data Analytics for Chinese Websites

cross-device-mobile-tablet Aug 4, 2015 - It's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics tools for overcoming this issue. Comments

How to Achieve Mind-Blowing Content Marketing ROI #CZLSF

jason-miller Jul 16, 2015 - Focusing on your blog and native advertising - and being more like KISS - are just a few tips Jason Miller, senior content marketing manager at LinkedIn, will share in San Francisco. Comments

12 Add-Ons When Setting Up Google Analytics

google-analytics-tag-manager Jun 25, 2015 - Google Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips. Comments

Convergence Analytics Battle Brand Blind Spots on Social Media

Convergence analytics Jun 1, 2015 - Because of limitations within text-based monitoring and analytics platforms, convergence analytics are able to eliminate blind spots more quickly. Comments

New Google AdWords Products and Partnerships Focus on App Attribution

Google AdWords Logo May 28, 2015 - During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within apps. Comments

Google Enhances AdMob Tools and Adds Mediation Partners

google-mobile-search-2 May 28, 2015 - The company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation. Comments

Business Intelligence Tools: The Good and the Less Good

enterprise-software May 28, 2015 - As marketers capture more consumer data, it's crucial for them to use the right business intelligence tools to analyze it. Comments

Using Web Analytics to Identify Critical Behaviors in Converting Prospects Into Leads

shutterstock-169085528-trends Feb 6, 2015 - Web analytics can help marketers see the difference between prospects, leads, and customers when it comes to engagement with a site. Comments

Uncovering New Optimization Ideas Through Google Analytics

Google Analytics Feb 3, 2015 - If you're looking for new ways to optimize conversions on your site, customized reports from Google Analytics may be able to help. Comments

Can Convergence Analytics Become Popular?

Convergence analytics Jan 12, 2015 - What is standing in the way of convergence analytics gaining popularity in the way that Web analytics, and specifically Google Analytics, has? Comments

Mythbusters: Debunking the Biggest Data Lies

big-data-world Jan 11, 2015 - Big data may be the new black, but it’s also a big lie. Comments

3 Tools to Ensure Your Analytics Implementation Is Running Smoothly

advanced-analytics Jan 2, 2015 - These three tools from Google Analytics should help ensure that your campaigns are running as smoothly as possible. Have you started using these yet? Comments

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