Marketing News & Expert Advice
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Google Analytics
Optimize Content Marketing for Conversions and Brand Credibility
Sep 23, 2013 - It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t work for all B2C and B2B businesses. So it’s key for content marketers to find the right publisher analogy for their business. Comments
Google Analytics Finally Gives Developers Content Experiments API
Jun 11, 2013 -
The same tool that allows users to use A/B content tests on their site is now available through an API. The new content experiments API allows developers to pick and choose from all the features and create a custom solution that fits their needs.
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SEO Diagnostics With Google Analytics
May 16, 2013 -
Start your investigation without letting assumptions or biases affect your thoroughness.
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Using Web Analytics to Create What People Will Actually Care About
May 13, 2013 -
A few ideas to get started using your web analytics to make your customers truly love your marketing initiatives.
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As the Buy Funnel Evolves, Here Are 4 SEM Metrics You Should Consider
May 10, 2013 -
If you're not factoring in SEM's ability to generate awareness and influence eventual purchase behavior, your chances of gaining access to branding budgets is slim.
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5 Google Analytics Time- and Sanity-Savers
Apr 29, 2013 -
How you can use Google Analytics Custom Reports, Custom Alerts, Shortcuts, Cost Data Upload, and Report Automation to implement tracking codes and uncover insights.
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How Can Internet Marketers Bring Out the Best in Site Design?
Mar 6, 2013 -
Three recommendations to get the best out of your site design.
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Integrated Marketing Analytics Is Possible
Jan 23, 2013 -
Consider these three challenges when measuring performance of an integrated marketing campaign.
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3 Measurement Resolutions to Embrace in 2013
Jan 22, 2013 -
To start 2013 on the right foot, here are three things I recommend you do today.
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How Little Old Google Competes With the Big Dogs in Analytics
Jan 9, 2013 -
The recent announcements made about Google's free analytics tool mean that you will now be able to track your customers' behavior using multiple devices.
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Retail Analytics Firm Launches Euclid Zero
Jan 4, 2013 -
Euclid has launched a new version of its product that requires no sensors, installation, or configuration.
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Breaking Down Silos Key to Converged Media in Marketing
Sep 17, 2013 -
Why do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keynote panel at SES San Francisco 2013.
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Google Just Upped the Digital Analytics Ante, Yet Again
Sep 16, 2013 -
A glimpse into the new and updated functionality of Google Analytics' Advanced Segments.
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Remarketing With Google Analytics: 5 Simple Recipes to Get You Started
Aug 26, 2013 -
We look at why you may want to consider these remarketing list setups, how to set them up, and how to tailor your creatives to engage visitors and improve conversion rates.
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New Google Analytics Attribution Tool Increases Conversion by 23%
Aug 23, 2013 -
Armed with the right data, how far can you grow your ROI?
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The Value of Internal Site Search: Looking for Alternative Data
Aug 21, 2013 -
If it feels like there's a need to tap new sources of data, then harness the power of internal site search as an additional search intelligence resource.
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Automate Dashboard Updates to Focus Your Time on Analysis
Aug 6, 2013 -
If you ever find yourself spending too much time manually updating dashboards, stop. Think. Figure out the best way to automate.
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Remarketing With Google Analytics: Getting Started
Jul 29, 2013 -
AdWords remarketing allows advertisers to connect with visitors who have previously visited your sites. Here's how. Part one in a two-part series.
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Mobile Measurement: Let's Clear the Air(waves)
Jul 29, 2013 -
Mobile is multi-faceted, and the world of mobile content and measurement is probably due for some recalibration of its taxonomy before we lose an opportunity to understand its rich potential.
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Bespoke Data for the Well-Heeled Marketer
Jul 16, 2013 -
Luckily for marketers, the process of creating bespoke, perfectly tailored marketing messages can be achieved with the right data tailor on your team.
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Embracing the Reality of Multi-Touch Attribution
Jun 25, 2013 -
It's no longer a concept or technology that is only for those with deep pockets. Consider this approach.
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UPCOMING EVENTS
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November 4-7, 2013
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February 10-13, 2014
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WEBINARS
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October 8, 2013
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October 15, 2013
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October 17, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
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Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
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