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How Little Old Google Competes With the Big Dogs in Analytics

John D'Arcy  |  Analyzing Customer Data

Jan 9, 2013 - The recent announcements made about Google's free analytics tool mean that you will now be able to track your customers' behavior using multiple devices. Comments

Jonathan Shapiro  |  Strategies

Managing 'Free' Web Traffic From Search Ain't Free, But It's Worth It

Feb 10, 2011 - Welcome to phase three of SEO marketing - the point where SEO efforts must justify their worth and compete for resources with other parts of a successful advertising program. Comments

Ron Jones  |  Search Marketing

Social Media Measurement 101

Jan 24, 2011 - Define measurable goals, identify your performance metrics, set up your measurement tools, and decide when and how often to measure. Comments

Ron Jones  |  Search Marketing

Success Metrics 101

Nov 29, 2010 - Are you tracking your website's success? Here is where to begin. Comments

Ben Finklea  |  Conference Call

10 Reasons Why Drupal Is the Best CMS for SEO

Sep 20, 2010 - Looking pretty will not get you to the top of the search engine results page. Comments

Andrew Goodman  |  Paid Search

The 'Chaos Scenario': Will You Be Ashes, or Green Shoots?

Aug 27, 2010 - Part 3 of a series on building marketing information assets. Comments

Kevin Lee  |  Paid Search

Becoming a PPC Search Superhero

Aug 20, 2010 - The best ways to present campaign results to upper management, get additional budget allocated to your campaigns, and get promoted by being seen as indispensible. Comments

Harry Gold  |  Media Planning

Social Media Engagement Optimization and ROI

Aug 17, 2010 - Applying media-style performance optimization to social media marketing. Comments

SES New York 2010   |  Actionable Analysis

Insights From Avinash Kaushik, Author and Analytics Evangelist at Google [Video]

Mar 24, 2010 - "Be Awesome: Ideas for Approaching Search Analytics Differently," is the theme of Kaushik's keynote speech from SES New York, on March 24, 2010. Comments

Adam Singer  |  Actionable Analysis

Using Web Analytics to Create What People Will Actually Care About

web-data Jan 7, 2013 - A few ideas to get started using your web analytics to make your customers truly love your marketing initiatives. Comments

Lisa Lacy  |  Analytics

Retail Analytics Firm Launches Euclid Zero

euclid-analytics2 Jan 4, 2013 - Euclid has launched a new version of its product that requires no sensors, installation, or configuration. Comments

Melanie White  |  Ad Industry Metrics

SES Chicago: ClickZ and Google Analytics Unveil Mobile Metrics Report

google-analytics-universal-analytics Nov 14, 2012 - Mobile has become a core focus for all integrated marketing campaigns. So much so, that 87 percent of marketers are planning to increase their emphasis on mobile in 2013, according to a report revealed by ClickZ and Google Analytics at SES Chicago... Comments

Andrew Edwards  |  Actionable Analysis

5 Little Known Facts About Google Analytics (and Why They Matter)

Jul 2, 2012 - Google Analytics may be "free" to get, but not free to "get right." Comments

ClickZ   |  Strategies

ClickZ/Google Analytics Survey: Mobile Marketing & Apps 2012

May 29, 2012 - Enter to win a free iPad, free passes to SES San Francisco. Comments

ClickZ News Staff  |  Analyzing Customer Data

Google, Adobe Update Analytics Offerings

Mar 20, 2012 - Google enhances social reporting tools; Adobe emphasizes cross-visit reporting capabilities. Comments

Robin Neifield  |  Strategies

Co-Dependency Much?

Apr 20, 2011 - Are we too dependent on Google and Facebook? Here are some tips to move forward with good digital marketing opportunities while protecting your long-term options. Comments

Brian Massey  |  Strategies

The How, What, and Why of Testing for Agile Marketers

Mar 16, 2011 - Testing is the single most important skill you'll develop as an agile marketer, and the act of setting up a simple test requires you to increase your proficiency in a number of areas. Comments

Neil Mason  |  Analyzing Customer Data

Bad Process Kills Good Analytics

Mar 15, 2011 - Process needs to set the analytical agenda within the organization, and then needs to exist to maintain the quality of the data that is being collected within the organization. Comments

Ron Jones  |  Search Marketing

Finding Great Keywords With Google Analytics

Mar 7, 2011 - Your golden keywords are already performing for you. You just need to find them. Comments

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