Google Analytics

content-ecosystem

Optimize Content Marketing for Conversions and Brand Credibility

Sep 23, 2013 - It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t work for all B2C and B2B businesses. So it’s key for content marketers to find the right publisher analogy for their business. Comments

Google Analytics Finally Gives Developers Content Experiments API

google-analytics-content-experiments-overview Jun 11, 2013 - The same tool that allows users to use A/B content tests on their site is now available through an API. The new content experiments API allows developers to pick and choose from all the features and create a custom solution that fits their needs. Comments

SEO Diagnostics With Google Analytics

seo-analytics May 16, 2013 - Start your investigation without letting assumptions or biases affect your thoroughness. Comments

Using Web Analytics to Create What People Will Actually Care About

web-data May 13, 2013 - A few ideas to get started using your web analytics to make your customers truly love your marketing initiatives. Comments

As the Buy Funnel Evolves, Here Are 4 SEM Metrics You Should Consider

conversion-funnel-strategies May 10, 2013 - If you're not factoring in SEM's ability to generate awareness and influence eventual purchase behavior, your chances of gaining access to branding budgets is slim. Comments

5 Google Analytics Time- and Sanity-Savers

largenewgooglelogofinalflat-a Apr 29, 2013 - How you can use Google Analytics Custom Reports, Custom Alerts, Shortcuts, Cost Data Upload, and Report Automation to implement tracking codes and uncover insights. Comments

How Can Internet Marketers Bring Out the Best in Site Design?

abtestingfeatured Mar 6, 2013 - Three recommendations to get the best out of your site design. Comments

Integrated Marketing Analytics Is Possible

what-when-whofeatured Jan 23, 2013 - Consider these three challenges when measuring performance of an integrated marketing campaign. Comments

3 Measurement Resolutions to Embrace in 2013

googleanalytics Jan 22, 2013 - To start 2013 on the right foot, here are three things I recommend you do today. Comments

How Little Old Google Competes With the Big Dogs in Analytics

shutterstock-110666672 Jan 9, 2013 - The recent announcements made about Google's free analytics tool mean that you will now be able to track your customers' behavior using multiple devices. Comments

Retail Analytics Firm Launches Euclid Zero

euclid-analytics2 Jan 4, 2013 - Euclid has launched a new version of its product that requires no sensors, installation, or configuration. Comments

Breaking Down Silos Key to Converged Media in Marketing

Impact of Converged Media SES San Francisco Keynote Panel Sep 17, 2013 - Why do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keynote panel at SES San Francisco 2013. Comments

Google Just Upped the Digital Analytics Ante, Yet Again

largenewgooglelogofinalflat-a Sep 16, 2013 - A glimpse into the new and updated functionality of Google Analytics' Advanced Segments. Comments

Remarketing With Google Analytics: 5 Simple Recipes to Get You Started

remarketing Aug 26, 2013 - We look at why you may want to consider these remarketing list setups, how to set them up, and how to tailor your creatives to engage visitors and improve conversion rates. Comments

New Google Analytics Attribution Tool Increases Conversion by 23%

largenewgooglelogofinalflat-a Aug 23, 2013 - Armed with the right data, how far can you grow your ROI? Comments

The Value of Internal Site Search: Looking for Alternative Data

web-data Aug 21, 2013 - If it feels like there's a need to tap new sources of data, then harness the power of internal site search as an additional search intelligence resource. Comments

Automate Dashboard Updates to Focus Your Time on Analysis

image-2-tableau Aug 6, 2013 - If you ever find yourself spending too much time manually updating dashboards, stop. Think. Figure out the best way to automate. Comments

Remarketing With Google Analytics: Getting Started

remarketing Jul 29, 2013 - AdWords remarketing allows advertisers to connect with visitors who have previously visited your sites. Here's how. Part one in a two-part series. Comments

Mobile Measurement: Let's Clear the Air(waves)

mobile-measurement Jul 29, 2013 - Mobile is multi-faceted, and the world of mobile content and measurement is probably due for some recalibration of its taxonomy before we lose an opportunity to understand its rich potential. Comments

Bespoke Data for the Well-Heeled Marketer

tailor Jul 16, 2013 - Luckily for marketers, the process of creating bespoke, perfectly tailored marketing messages can be achieved with the right data tailor on your team. Comments

Embracing the Reality of Multi-Touch Attribution

lastclickfeatured Jun 25, 2013 - It's no longer a concept or technology that is only for those with deep pockets. Consider this approach. Comments

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