Marketing News & Expert Advice
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Google Analytics
SES Chicago: ClickZ and Google Analytics Unveil Mobile Metrics Report
Nov 14, 2012 - Mobile has become a core focus for all integrated marketing campaigns. So much so, that 87 percent of marketers are planning to increase their emphasis on mobile in 2013, according to a report revealed by ClickZ and Google Analytics at SES Chicago today. Comments
Organic Search Traffic Data: Are You Looking at the Right Numbers?
Apr 18, 2011 -
Consider these five key points to understand and optimise your search data.
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The How, What, and Why of Testing for Agile Marketers
Mar 16, 2011 - Testing is the single most important skill you'll develop as an agile marketer, and the act of setting up a simple test requires you to increase your proficiency in a number of areas. Comments
Bad Process Kills Good Analytics
Mar 15, 2011 - Process needs to set the analytical agenda within the organization, and then needs to exist to maintain the quality of the data that is being collected within the organization. Comments
Finding Great Keywords With Google Analytics
Mar 7, 2011 - Your golden keywords are already performing for you. You just need to find them. Comments
Cookie Deletion: Why It Should Matter to Advertisers and Publishers
Mar 2, 2011 -
Cookie deletion impacts your audience measurement and here's what you need to know.
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Managing 'Free' Web Traffic From Search Ain't Free, But It's Worth It
Feb 10, 2011 - Welcome to phase three of SEO marketing - the point where SEO efforts must justify their worth and compete for resources with other parts of a successful advertising program. Comments
Social Media Measurement 101
Jan 24, 2011 - Define measurable goals, identify your performance metrics, set up your measurement tools, and decide when and how often to measure. Comments
Success Metrics 101
Nov 29, 2010 - Are you tracking your website's success? Here is where to begin. Comments
Marketers, What You Don't Know About Bounce Rates May Hurt You
Nov 16, 2010 -
Many marketers are hung up on high bounce rates. Let's dissect how it will affect your corporate sites and campaigns.
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Rule No. 1: Define SMART Goals
Oct 8, 2010 -
Be smart about your objectives when planning campaign goals. Having specific, measurable, and attainable goals will put you ahead of competitors in the market.
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5 Little Known Facts About Google Analytics (and Why They Matter)
Jul 2, 2012 - Google Analytics may be "free" to get, but not free to "get right." Comments
ClickZ/Google Analytics Survey: Mobile Marketing & Apps 2012
May 29, 2012 - Enter to win a free iPad, free passes to SES San Francisco. Comments
Google, Adobe Update Analytics Offerings
Mar 20, 2012 - Google enhances social reporting tools; Adobe emphasizes cross-visit reporting capabilities. Comments
Web Analytics in the Eyes of China's Small and Medium Enterprises
Oct 28, 2011 -
China's SME sector is growing rapidly but the use of analytics is still nascent. Here's why.
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5 Tips to Using Analytics Tools for Offline Measurement
Oct 13, 2011 -
Here's how you can use the same analytics tools for measuring web performance to measure social, print, and email.
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Web Analytics in the Eyes of China's Major Advertisers
Sep 30, 2011 -
My take on how MNCs, well-funded Internet startups, and state-owned enterprises view analytics.
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Web Analytics Giants in China Face Many Challenges
Sep 1, 2011 -
Here are three key challenges analytics companies have to deal with in China.
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Dilemma of Google Analytics in China
Aug 2, 2011 -
Google Analytics may be the most popular monitoring tool globally but faces challenges in the Mainland Chinese market.
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Overview of Web Analytics Market in China
Jul 5, 2011 -
Why do Chinese marketers invest only less than 1 percent of online ad budget in analytics?
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Co-Dependency Much?
Apr 20, 2011 - Are we too dependent on Google and Facebook? Here are some tips to move forward with good digital marketing opportunities while protecting your long-term options. Comments
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