Jul 17, 2014 - Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do brands and marketers have? Comments
Apr 17, 2014 - Cadbury created a Google+ community asking consumers to submit recipes using its Crème Egg product. The campaign resulted in a fivefold increase in organic reach. Comments
Mar 21, 2014 - A look at the advertising options on Tumblr, including working with a Tumblr sales rep or going through the Google Display Network. Comments
Feb 20, 2014 - It's important to adopt the proper balance between an expansionary approach and a stance of vigilance. In the right proportion, the "suspicious mind" is a sharper campaign manager than the pure optimist, or the "laissez-faire" thinker. Comments
Feb 17, 2014 - As remarketing continues to grow in the digital advertising space, more services are popping up. The best ones embrace simplicity and transparency - which ones get it and which just don't? Comments
Jan 13, 2014 - In 2013, the ad tech industry formed some bad habits and developed a tolerance for behavior that is destructive to the entire ecosystem. Comments
Jan 6, 2014 - CES in Las Vegas will see the unveiling of many new devices, including wearables. In the new age of such technology, what is the future of advertising? Big Spaceship CEO, Michael Lebowitz, shares his views. Comments
Dec 24, 2013 - Learn how to sneak in the back door and target premium websites as placements through your AdWords display campaigns. Comments
Dec 12, 2013 - According to eMarketer, YouTube will bring Google a whopping $5.6 billion in gross global advertising revenues for 2013. Comments
Jun 25, 2013 - It's no longer a concept or technology that is only for those with deep pockets. Consider this approach. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
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Wednesday, July 23, 2014