Google display network

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What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

Jul 17, 2014 - Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do brands and marketers have? Comments

Cadbury’s #CremeEggBake on Google+ Boosts Organic Reach

cadbury-google Apr 17, 2014 - Cadbury created a Google+ community asking consumers to submit recipes using its Crème Egg product. The campaign resulted in a fivefold increase in organic reach. Comments

Ever Wanted to Advertise on Tumblr?

tumblr-adsense Mar 21, 2014 - A look at the advertising options on Tumblr, including working with a Tumblr sales rep or going through the Google Display Network. Comments

Do "Suspicious Minds" Make the Best PPC Managers?

PPC Feb 20, 2014 - It's important to adopt the proper balance between an expansionary approach and a stance of vigilance. In the right proportion, the "suspicious mind" is a sharper campaign manager than the pure optimist, or the "laissez-faire" thinker. Comments

Remarketing Platform Bill of Rights: Simplicity Matters

clickz-kiss Feb 17, 2014 - As remarketing continues to grow in the digital advertising space, more services are popping up. The best ones embrace simplicity and transparency - which ones get it and which just don't? Comments

A Digital Resolution for 2014: Break Bad Habits in Ad Tech

shutterstock-146486498 Jan 13, 2014 - In 2013, the ad tech industry formed some bad habits and developed a tolerance for behavior that is destructive to the entire ecosystem. Comments

VIDEO: The Tricky Future of Ads on Wearable Devices - Big Spaceship's Lebowitz

lebowitz Jan 6, 2014 - CES in Las Vegas will see the unveiling of many new devices, including wearables. In the new age of such technology, what is the future of advertising? Big Spaceship CEO, Michael Lebowitz, shares his views. Comments

Fake It Till You Make It: Buying Premium Placements on the Google Display Network

johnleedec2 Dec 24, 2013 - Learn how to sneak in the back door and target premium websites as placements through your AdWords display campaigns. Comments

YouTube Global Ad Revenue to Reach $5.6 Billion for 2013

YouTube is the world's largest video-sharing website Dec 12, 2013 - According to eMarketer, YouTube will bring Google a whopping $5.6 billion in gross global advertising revenues for 2013. Comments

Embracing the Reality of Multi-Touch Attribution

lastclickfeatured Jun 25, 2013 - It's no longer a concept or technology that is only for those with deep pockets. Consider this approach. Comments

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