Google+

socialmediaengagement1

Social Media Is Not Just About Facebook, Especially In China

Aug 31, 2014 - Facebook leads the pack, but other social media platforms, especially coming from China, are the ones to watch going forward. Comments

3 Ways to Shorten Your B2B Sales Cycle Through Personal Branding

shortened-sales-cycle Aug 21, 2014 - Creating a personal brand and using social media to strengthen it can help you greatly shorten your sales cycle and ultimately achieve better results. Comments

When Content Meets Social - Aligning the Content Message to the Social Medium

Social media Aug 8, 2014 - As consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing efforts to adhere to the "zeitgeist" of each social platform. Comments

Digital Marketing People on the Move: July 2014 Roundup

latin-business Aug 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during July. Comments

Facebook Claims More Than Half of Social Logins [Study]

social-login Jul 24, 2014 - Social infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 64 of social logins on mobile. Comments

Should You Still Care About Google Authorship?

googleauthorship-title Jul 23, 2014 - While Google has removed author photos from search results, they are still putting an emphasis on identifying the authoritative, credible, and popular identities on the Web and rewarding them with higher visibility. Comments

5 Ways to Align Content Marketing and Semantic Web Optimization

sales-marketing-alignment Jul 9, 2014 - Marketers must integrate their content marketing and semantic search optimization practices in order to create a natural single-track strategy. Comments

Google My Business – A Step Forward or Lipstick on a Pig?

Welcome to Google My Business Jun 30, 2014 - Google's new local marketing platform is a small step forward to help the tech giant to engage with small businesses. Here's a deeper look at its functionality. Comments

24 Hour Fitness Uses Social to Win New Members

24-hour-fitness Jun 19, 2014 - The health club chain finds social referrals via Twitter and Facebook more cost-effective than traditional member acquisition programs. Comments

Facebook Defends Decline of Organic Reach in Favor of Quality Content

facebook-brand Jun 10, 2014 - "Pay more to reach more" seems to be the new name of the game. No matter whether brands use organic reach or paid reach, they need to create sharable and engaging content. Comments

Tap Into Social Media to Find Your Perfect Job

Social Media Puzzle Jun 5, 2014 - Digital marketers should embrace social media when searching for a new job. Being part of the social conversation may just lead to a job offer you can't refuse. Comments

Ritz-Carlton Gets Social With "Six Word Wows"

ritzfb-6wordwows-page-2 May 28, 2014 - Ritz-Carlton’s Six Word Wows campaign taps into a long-running internal program that celebrates the memories created at Ritz-Carlton properties, but whittles these stories down to six words each to make them more shareable and to inspire guests to... Comments

The 10 Things You Should Never Do on Your Phone in Business

smartphone6846 May 28, 2014 - Although we now have the capability to do almost anything on our phones, there are some things that just aren't appropriate in business. Comments

5 Quick Fixes for Brand Blogs

blogs-blogging-sm May 15, 2014 - Blogs aren't going anywhere - and every brand blog could use a little upkeep, particularly as new methods of optimization emerge. Comments

Google+ Death Would Be a Burden Lifted

Google plus logo May 8, 2014 - Although Google+ has some virtues, on the whole it would be a burden lifted to not have to think about including it in the social media mix. Comments

Minus Google Plus? Probably Not

Google plus logo May 2, 2014 - Google Plus is a great set of technologies and is very well integrated into Google's overall set of services, including YouTube and Gmail, so it shouldn't be going anywhere anytime soon. Comments

7 Legitimate Ways That Social Media Impacts SEO

social-media-seo Apr 30, 2014 - To understand what is popular, relevant, and credible, the search engines are turning to social media. And so too must brands. Comments

Cadbury’s #CremeEggBake on Google+ Boosts Organic Reach

cadbury-google Apr 17, 2014 - Cadbury created a Google+ community asking consumers to submit recipes using its Crème Egg product. The campaign resulted in a fivefold increase in organic reach. Comments

#CZLNY: Unlocking the Secrets to Mobile Video

mobile-video-on-apple-iphone-5 Apr 7, 2014 - At last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on YouTube Capture, Instagram, and Vine. Comments

#CZLNY: Engaging Customers With Interactive Video

maybelline-big-eyes-2 Apr 7, 2014 - Tips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Comments

DreamWorks Partners With Expedia to Push Travel-Heavy "Mr. Peabody & Sherman"

peabody-and-sherman Apr 2, 2014 - The film studio worked with the travel site’s advertising arm to drive ticket sales for "Mr. Peabody & Sherman" through a number of digital initiatives. The effort resulted in 5.5 million impressions in the first two weeks and a CTR of 0.62 percent... Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Senior Director US Agency Ad Sales
      Senior Director US Agency Ad Sales (Expedia, Inc.) - ChicagoJob Title:  Senior Director US Agency Ad Sales   Position Overview: The Senior...
    • Senior Director US Agency Ad Sales
      Senior Director US Agency Ad Sales (Expedia, Inc.) - New YorkPosition Overview: The Senior Director US Agency Ad Sales is responsible for managing...
    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...