Marketing News & Expert Advice
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YouTube's Upgrades Its Comment System: 7 Ways Video Marketers Can Seize the Opportunity
Oct 2, 2013 - In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with your audience, developing relationships with top contributors, responding to comments, and much more. Comments
Small Businesses Are Benefiting From Google+ Presence
Feb 27, 2013 -
Three female entrepreneurs share their secrets to business success with Google+.
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NASA to Host Google+ Hangout with International Space Station
Feb 15, 2013 -
NASA solicited questions via YouTube for the event. Interested participants can also use Google+, YouTube, Twitter and Facebook to pose questions during the event.
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Google+ Strengthens Social Position With 9,400 Percent Growth
Feb 11, 2013 -
Google+ is establishing itself as the mainstream social network for brands with a 9,400 percent increase in users since last year, according to a report by BrightEdge.
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5 Reasons to Leverage Google+ Communities to Influence SEO
Jan 9, 2013 -
The power of social networking is being able to bring brands closer to their customers and potential customers in a faster, easier way than ever before.
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Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012
Dec 10, 2012 -
Get your 2013 plans on track to succeed with these dominant trends and related actionable marketing tactics.
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Shifting Sands: The Fall of Facebook and Twitter?
Nov 27, 2012 -
Facebook and Twitter are not the sum total of the social media universe, particularly if brands are looking to engage effectively with the digital audience.
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India: Future of Digital Interaction Is Mobile [Statistics]
Nov 16, 2012 -
India is home to 930 million mobile subscribers and 60 million social networkers, which include Facebook, Google+, LinkedIn, YouTube, and Tumblr.
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Google Changes and Customer Engagement
Nov 7, 2012 -
Customer engagement is truly the only tangible factor to determining social media marketing success.
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Google Plans to Combine Mobile and Desktop Ads
Oct 25, 2012 -
Will combining desktop and mobile ads make things better for advertisers?
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Google Plans to Combine Mobile and Desktop Ads
Oct 22, 2012 -
Google plans to combine desktop ads and the less profitable mobile ads into one offering, according to CEO Larry Page.
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MasterCard Revamps Online Newsroom, Blog
Sep 30, 2013 -
The online resources include curated content, images, videos and features on so-called cashless pioneers.
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10 Conversion Events You Should Be Tracking
Aug 30, 2013 -
These behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campaigns.
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Google+ Pulls Plug on Local App
Jul 31, 2013 -
Google+ will be terminating its Local app for iOS and will push users to migrate to Google maps for mobile instead.
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Fortune 500 Companies Become More Social
Jul 29, 2013 -
A new study examines the extent that Fortune 500 corporations are using Twitter, Facebook, YouTube, Google+, Pinterest, Instagram, and Foursquare.
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Where Will Google's Local Carousel Go to Next?
Jul 29, 2013 -
The new Google Carousel is part of the continuing evolution of Google's local offering, increasing user functionality and advertiser utility.
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Gigya Data Reveals Disparity Between Social Login and Sharing Activity
Jul 18, 2013 -
Facebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social activity.
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How to Manage the Social Media Overload
Apr 10, 2013 -
Five key ways to manage your social media marketing so you can sleep at night and see social media working for you.
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Gigya and Janrain Partner With Google+ for Social Sign-In
Apr 3, 2013 -
Google has partnered with Gigya and Janrain to offer web publishers easy integration with social networks' identity systems.
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How to Optimize Your Business Page for Google+ Local
Mar 19, 2013 -
While Google Places pages were not being indexed by the search engine, Google+ Local pages will be.
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SXSW 2013: Talking Shoes and Road Trip Smileage With Google
Mar 18, 2013 -
Google unveils talking shoes and Volkswagen Smileage app at this year's SXSW.
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