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#CZLNY: Engaging Customers With Interactive Video

Apr 7, 2014 - Tips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Comments

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Gmail's Google+ Integration Leaves More Questions Than Answers

gmail-google-plus Jan 13, 2014 - A new Gmail feature connects Google's mail service to Google+. If you don't have someone's email, but that person is on Google+, you can presumably email that person. Comments

Top Search Marketing Trends of 2014

sem Jan 2, 2014 - As SEO gets more content-centric, let's look at 8 trends that we need to be equipped with this year. Comments

Dunkin' Donuts and Toyota Tap Google+ Hangouts for Entertainment and Brand Visibility

screenshot Dec 18, 2013 - Dunkin' Donuts hosts a live recipe contest linked to Bravo Top Chef, while Toyota lets users collaborate on car choices. Comments

Social Media Marketing: Hot or NOT for 2014?

kristaneherdecclickz Dec 12, 2013 - Columnist Krista Neher shares tips and predictions for social media marketers hoping to improve their game in 2014. What's hot in social... and what's absolutely not? Comments

Social Logins: Facebook May Not Be Too Big to Fail

gigyasociallogin1 Nov 1, 2013 - New research from Gigya shows that although Facebook remains the dominant social login, Google+ is making gains in North America, Europe, and for e-commerce sites. Comments

Google+ Unveils Auto Awesome Movies & New Hangouts, Video & Photo Features

vicgundotragoogleplus Oct 29, 2013 - Google+ updates and enhancements announced today will make interactive media fans happy. The social network unveiled Auto Awesome Movies, upgrades to Google+ Hangouts and more. Comments

Social PPC – The Definitive Guide for Marketers

Social Media Oct 18, 2013 - Portent Interactive's Elizabeth Marsten shares the definitive guide to social PPC for marketers. Comments

YouTube's Upgrades Its Comment System: 7 Ways Video Marketers Can Seize the Opportunity

Comments Oct 2, 2013 - In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with your audience, developing relationships with top contributors, responding to comments, and much more. Comments

MasterCard Revamps Online Newsroom, Blog

mastercard-cashless-pioneers-blog Sep 30, 2013 - The online resources include curated content, images, videos and features on so-called cashless pioneers. Comments

10 Conversion Events You Should Be Tracking

conversion-funnel-strategies Aug 30, 2013 - These behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campaigns. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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