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Social Media Marketing: Hot or NOT for 2014?

Dec 12, 2013 - Columnist Krista Neher shares tips and predictions for social media marketers hoping to improve their game in 2014. What's hot in social... and what's absolutely not? Comments

Social Logins: Facebook May Not Be Too Big to Fail

gigyasociallogin1 Nov 1, 2013 - New research from Gigya shows that although Facebook remains the dominant social login, Google+ is making gains in North America, Europe, and for e-commerce sites. Comments

Google+ Unveils Auto Awesome Movies & New Hangouts, Video & Photo Features

vicgundotragoogleplus Oct 29, 2013 - Google+ updates and enhancements announced today will make interactive media fans happy. The social network unveiled Auto Awesome Movies, upgrades to Google+ Hangouts and more. Comments

Social PPC – The Definitive Guide for Marketers

Social Media Oct 18, 2013 - Portent Interactive's Elizabeth Marsten shares the definitive guide to social PPC for marketers. Comments

YouTube's Upgrades Its Comment System: 7 Ways Video Marketers Can Seize the Opportunity

Comments Oct 2, 2013 - In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with your audience, developing relationships with top contributors, responding to comments, and much more. Comments

MasterCard Revamps Online Newsroom, Blog

mastercard-cashless-pioneers-blog Sep 30, 2013 - The online resources include curated content, images, videos and features on so-called cashless pioneers. Comments

10 Conversion Events You Should Be Tracking

conversion-funnel-strategies Aug 30, 2013 - These behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campaigns. Comments

Google+ Pulls Plug on Local App

Google maps logo Jul 31, 2013 - Google+ will be terminating its Local app for iOS and will push users to migrate to Google maps for mobile instead. Comments

Fortune 500 Companies Become More Social

Fortune 500 Social Media Usage Jul 29, 2013 - A new study examines the extent that Fortune 500 corporations are using Twitter, Facebook, YouTube, Google+, Pinterest, Instagram, and Foursquare. Comments

Where Will Google's Local Carousel Go to Next?

largenewgooglelogofinalflat-a Jul 29, 2013 - The new Google Carousel is part of the continuing evolution of Google's local offering, increasing user functionality and advertiser utility. Comments

Gigya Data Reveals Disparity Between Social Login and Sharing Activity

social-login Jul 18, 2013 - Facebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social activity. Comments

How to Manage the Social Media Overload

social-media-plan Apr 10, 2013 - Five key ways to manage your social media marketing so you can sleep at night and see social media working for you. Comments

Gigya and Janrain Partner With Google+ for Social Sign-In

gigyajan Apr 3, 2013 - Google has partnered with Gigya and Janrain to offer web publishers easy integration with social networks' identity systems. Comments

How to Optimize Your Business Page for Google+ Local

gplusfeatured Mar 19, 2013 - While Google Places pages were not being indexed by the search engine, Google+ Local pages will be. Comments

SXSW 2013: Talking Shoes and Road Trip Smileage With Google

talkingshoes Mar 18, 2013 - Google unveils talking shoes and Volkswagen Smileage app at this year's SXSW. Comments

Small Businesses Are Benefiting From Google+ Presence

google plus Feb 27, 2013 - Three female entrepreneurs share their secrets to business success with Google+. Comments

NASA to Host Google+ Hangout with International Space Station

nasa-google Feb 15, 2013 - NASA solicited questions via YouTube for the event. Interested participants can also use Google+, YouTube, Twitter and Facebook to pose questions during the event. Comments

Google+ Strengthens Social Position With 9,400 Percent Growth

google Feb 11, 2013 - Google+ is establishing itself as the mainstream social network for brands with a 9,400 percent increase in users since last year, according to a report by BrightEdge. Comments

5 Reasons to Leverage Google+ Communities to Influence SEO

largenewgooglelogofinalflat-a Jan 9, 2013 - The power of social networking is being able to bring brands closer to their customers and potential customers in a faster, easier way than ever before. Comments

Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012

2012-marketing-highlights Dec 10, 2012 - Get your 2013 plans on track to succeed with these dominant trends and related actionable marketing tactics. Comments

Shifting Sands: The Fall of Facebook and Twitter?

shiftingsandsfeatured Nov 27, 2012 - Facebook and Twitter are not the sum total of the social media universe, particularly if brands are looking to engage effectively with the digital audience. Comments

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