The podcast content debate: Paywalls, distribution, and exclusivity
Content

The podcast content debate: Paywalls, distribution, and exclusivity

5y Sam Balter

The podcast content debate: Paywalls, distribution...

Luminary launched their subscription-based app, the BBC pulled their podcasts from Google's app, and Sirius XM announced some of their talk shows will...

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Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news
Disruptive MarTech

Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news

5y Kimberly Collins

Martech news roundup: Salesforce acquires MapAnyth...

Roundup of top news in martech from the week of April 16-23, 2019. Read More...

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What AI has in store for marketers in 2019: Impact across 3 specific industries
Industry Developments

What AI has in store for marketers in 2019: Impact across 3 specific indust...

5y Sean Brady

What AI has in store for marketers in 2019: Impact...

Three ways marketers can expect to see AI continue to be used to drive customer engagement in 2019, across travel, retail, and media & entertainme...

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Martech news roundup: Salesforce + Google Cloud, Vimeo buys Magisto, IAB Tech Lab new products
Disruptive MarTech

Martech news roundup: Salesforce + Google Cloud, Vimeo buys Magisto, IAB Te...

5y Kimberly Collins

Martech news roundup: Salesforce + Google Cloud, V...

Roundup of top news in martech from the week of Apr 8-Apr 16, 2019. Read More...

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Martech news roundup: Marketo partnerships, new LinkedIn capabilities, WhatsApp Business for iOS
Disruptive MarTech

Martech news roundup: Marketo partnerships, new LinkedIn capabilities, What...

5y Tessa Judge

Martech news roundup: Marketo partnerships, new Li...

Roundup of top news in martech from the week of Apr 1-Apr 8, 2019. Read More...

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Martech news roundup: Facebook's Ad Library, Google's AMP for Email, relaunch of BitTorrent Live, and more
Disruptive MarTech

Martech news roundup: Facebook's Ad Library, Google's AMP for Email, relaun...

5y Tessa Judge

Martech news roundup: Facebook's Ad Library, Googl...

Roundup of top news in martech from the week of Mar 25-Apr 1, 2019. Read More...

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It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, are you there yet?
Digital Advertising

It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, ...

5y Ivan Guzenko

It’s interactive, it’s engaging, it’s AI-powered: ...

By the end of 2019, in-app advertising will have grown by 60% as media-buyers continue to see increased conversion rates. What to expect from mobile a...

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Amazon is aggressively entering entertainment -- with two big advantages
Content

Amazon is aggressively entering entertainment -- with two big advantages

5y Mike O'Brien

Amazon is aggressively entering entertainment -- w...

As Amazon aggressively embraces entertainment, the company has two distinct advantages over competitors like Netflix: Data and diverse offerings. Read...

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Research: 26% of US adults own a smart speaker as of January 2019
Voice

Research: 26% of US adults own a smart speaker as of January 2019

5y Kimberly Collins

Research: 26% of US adults own a smart speaker as ...

A new report found that 66.4 million US adults own a smart speaker as of January 2019, up from 47.3 million in January 2018. Other key findings from r...

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How Google Ads determines what you pay
Digital Advertising

How Google Ads determines what you pay

5y Mike Ncube

How Google Ads determines what you pay

How the Google Ads auction works, how Google determines which ad to show and where, and how it calculates how much you end up paying. Read More...

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Martech news roundup: WaitWhat funding, Twitter cofounder steps down from board, Google's GKE beta
Disruptive MarTech

Martech news roundup: WaitWhat funding, Twitter cofounder steps down from b...

5y Kimberly Collins

Martech news roundup: WaitWhat funding, Twitter co...

Roundup of top news in martech from the week of Feb 19–Feb 25, 2019. Read More...

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Super Bowl Sunday and SEO: The importance of search during the Big Game
Search

Super Bowl Sunday and SEO: The importance of search during the Big Game

5y Mike O'Brien

Super Bowl Sunday and SEO: The importance of searc...

SEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results. Read More...

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How Walmart is going all in on artificial intelligence
AI & Automation

How Walmart is going all in on artificial intelligence

5y Mike O'Brien

How Walmart is going all in on artificial intellig...

Walmart is experiencing its highest sales figures in nine years. Artificial intelligence is a huge part of the company's plan to keep them there. Read...

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"Cloud computing is the answer": Q+A with Google Cloud's Pravin Pillai
AI & Automation

"Cloud computing is the answer": Q+A with Google Cloud's Pravin Pillai

5y Mike O'Brien

"Cloud computing is the answer": Q+A with Google C...

Cloud computing and AI are instrumental in helping marketers utilize their data, according to Google Cloud executive Pravin Pillai. Read More...

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Voice commerce 2019: Will this be the year it catches up to voice search?
Voice

Voice commerce 2019: Will this be the year it catches up to voice search?

5y Mike O'Brien

Voice commerce 2019: Will this be the year it catc...

Amazon has sold more than 100 million Alexa devices, showing that voice search has never been hotter. Voice commerce isn't as popular; could that chan...

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Universal App Campaigns (UAC): What they are and how to use them
Mobile

Universal App Campaigns (UAC): What they are and how to use them

5y Robin Sherwood

Universal App Campaigns (UAC): What they are and h...

A complete overview of Universal App Campaigns (UAC), the platform used by Google Ads for developers to connect their mobile apps with the right users...

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The state of mobile payments going into 2019 and beyond
Mobile

The state of mobile payments going into 2019 and beyond

5y Mike O'Brien

The state of mobile payments going into 2019 and b...

Adoption of mobile payments in the U.S. is slowly but steadily increasing, something that can be accelerated as more Amazon Go stores pop up. Read Mor...

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Weekly martech review: HubSpot Ventures, Google Ads conversions, Facebook bug, Google+ April shutdown
Disruptive MarTech

Weekly martech review: HubSpot Ventures, Google Ads conversions, Facebook b...

5y Kimberly Collins

Weekly martech review: HubSpot Ventures, Google Ad...

We review the top news in martech from the week of December 10–17, 2018. Read More...

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Is DuckDuckGo on the verge of another surge in popularity?
Search

Is DuckDuckGo on the verge of another surge in popularity?

5y Mike O'Brien

Is DuckDuckGo on the verge of another surge in pop...

After Facebook's Cambridge Analytica scandal, one of many tech giant controversies this year, DuckDuckGo saw its most dramatic increase in traffic eve...

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The impact of increased Amazon presence in digital advertising
Digital Advertising

The impact of increased Amazon presence in digital advertising

5y P.K. Kannan

The impact of increased Amazon presence in digital...

The online advertising market is expected to top $88 billion this year. How increased Amazon presence affects the scene, and the unique advantage they...

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Weekly martech review: Marriott data breach, Google prevents AI bias, Amazon doubles ad revenue
Disruptive MarTech

Weekly martech review: Marriott data breach, Google prevents AI bias, Amazo...

5y Kimberly Collins

Weekly martech review: Marriott data breach, Googl...

We review the top news in martech from the week of November 26–December 3, 2018.  Read More...

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6 great examples of email marketing from Black Friday and Cyber Monday
Email

6 great examples of email marketing from Black Friday and Cyber Monday

5y Mike O'Brien

6 great examples of email marketing from Black Fri...

Black Friday and Cyber Monday are huge days for retailers, resulting in a surplus of email marketing. See how Dollar Shave Club, eBay and DSW stood ou...

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Weekly martech review: Cyber Monday & Black Friday, Apple antitrust, Facebook Definers
Disruptive MarTech

Weekly martech review: Cyber Monday & Black Friday, Apple antitrust, Fa...

5y Kimberly Collins

Weekly martech review: Cyber Monday & Black Fr...

We review the top news in martech from the week of November 19–November 26, 2018. Read More...

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Weekly martech review: SAP buys Qualtrics, Alibaba's record Singles Day sales, Facebook's Portal now available
Disruptive MarTech

Weekly martech review: SAP buys Qualtrics, Alibaba's record Singles Day sal...

5y Kimberly Collins

Weekly martech review: SAP buys Qualtrics, Alibaba...

We review the top news in martech from the week of November 5–November 12, 2018. Read More...

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Connected TV: The challenges and opportunities for marketers
Digital Advertising

Connected TV: The challenges and opportunities for marketers

5y Mike O'Brien

Connected TV: The challenges and opportunities for...

Connected TV is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting....

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Can you explain the difference between blockchain and Bitcoin?
Blockchain

Can you explain the difference between blockchain and Bitcoin?

5y Mike O'Brien

Can you explain the difference between blockchain ...

Not every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative. ...

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Weekly martech review: Google walkout + Search privacy update, Amazon Ad earnings, YouTube ad safety
Disruptive MarTech

Weekly martech review: Google walkout + Search privacy update, Amazon Ad ea...

5y Kimberly Collins

Weekly martech review: Google walkout + Search pri...

We review the top news in martech from the week of October 29–November 5, 2018.  Read More...

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