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The Harsh Wake-Up Call Google Delivered With Enhanced Campaigns

Chris Copeland  |  Search Marketing

Feb 25, 2013 - Brands are still not mobilizing to the necessary degree. Will Google's latest announcement shake them into action? Comments

Larry Allen  |  Display Advertising

Dazed and Confused

bad-email Feb 11, 2013 - How do we as marketers, buyers, and sellers deal with the pressures of mountains of data? Comments

Mary Lisbeth D'Amico  |  Search

Yahoo Google Ad Deal Good for Market, Participants Say

5-yahoo-google2000 Feb 7, 2013 - Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites. Comments

Greg Jarboe  |  Video

AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

adwords-for-video-views-by-location Feb 4, 2013 - AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how many unique viewers have seen their ad and the average number of times they’ve seen it. Comments

Andrew Davis   |  Social Commerce

Google Shopping for Suppliers Launches for B2B Products

google-shopping-suppliers-electrical Feb 4, 2013 - A new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to help "users searching for B2B products to quickly find what they’re looking for, evaluate options and connect with suppliers to make their purchases." Comments

Kevin Lee  |  Paid Search

5 Reasons Search Marketers Should Watch the Regulatory Landscape

anonymous Feb 1, 2013 - The results of recent investigations into our industry will have a direct or indirect impact on our strategies and tactics. Comments

James Dohnert  |  Mobile

MMA Forum: Google Touts Analytics for Every Platform

mma-forum-2013 Jan 31, 2013 - Google executives highlighted the multi-device capabilities of Universal Analytics at this year's Mobile Marketing Association (MMA) Forum. Comments

Melanie White  |  Strategies

Agency Profile: Performance Is Key for Convurgency

justinconvurgency Jan 28, 2013 - "No win, no fee" is a line that we've all heard somewhere before. And while these few words are generally associated with litigation claims, this has been the theme of the business model that has yielded the success that interactive marketing agency... Comments

Thom Craver  |  Analyzing Customer Data

Google Transparency Report Adds Details on Subpoenas, Search Warrants, Court Orders

google-transparency-u Jan 24, 2013 - Between July and December of 2012, 68 percent of the personal data requests Google received from government entities in the U.S. were through subpoenas; 22 percent were through search warrants; and the remaining 10 percent were mostly court orders. Comments

Mary Lisbeth D'Amico  |  Search

Google Earnings Up Despite Motorola Burden

google-money-bags Jan 23, 2013 - Online search giant Google exceeded forecasters' expectations with reported revenues of $14.42 billion for the last quarter of 2012. This is an increase of 36 percent over the comparable quarter in 2011, and an 8 percent increase over the previous... Comments

Marios Alexandrou  |  SEO

A Single National Site or Multiple Local Sites?

mcdonald-s-franchise Jan 23, 2013 - In the SEO space, is it better to have a single site that serves both the national and local interests or separate sites for each level? Comments

Andrew Goodman  |  Paid Search

The Great Enhanced Campaigns War of 2013: The Surprising Winner

enhanced-campaigns Feb 22, 2013 - As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise. Comments

Marios Alexandrou  |  SEO

Keep an Eye on Brand Keyword Performance

keywords2 Feb 20, 2013 - Get better informed about the validity of your data sources while also gaining additional insight into what's happening in your market. Comments

Jasmine Sandler  |  Social Media Smarts

Not So 'Social' Media

czintel-searchforce-facebookpaidsearch Feb 19, 2013 - Social interactivity via technology is how people are communicating and prefer to do business. So what does this mean to business relationships and what can you do about it? Comments

Adam Singer  |  Actionable Analysis

3 Technical Reports the Best Marketers Can't Live Without

reviews Feb 18, 2013 - A look at a few reports that marketing professional can use to take action immediately. Comments

Kevin Lee  |  Paid Search

Google Enhanced Campaigns and Bid Vectors: Switch Now or Later?

enhanced-campaigns Feb 15, 2013 - Why you should set up a new campaign to start learning and experimenting with the new Enhanced Campaigns system. Comments

Thom Craver  |  Search

Valentine's Day Ferris Wheel Google Doodle Searches for a Perfect Match

Google Ferris Wheel Valentines Day Doodle Feb 14, 2013 - Google's logo today combines Valentine's Day with a tribute to American engineer George Ferris. When you click on the heart button, the Ferris wheels stop rotating and two animals are left side-by-side to (hopefully) fall in love at first sight. Comments

Susan Kuchinskas  |  Search

Is Valentine's Day All About the Chocolate?

godiva Feb 14, 2013 - Google reports that, while simple searches for "chocolate" ruled this week, more specific searches are trending: In the past 30 days, search volume for "white chocolate" beat "dark chocolate" and "milk chocolate" by 37 percent and 35 percent, respectively... Comments

Gregg Stewart  |  Local

Ratings and Reviews - Your Largest Local Opportunity, Missed

your-rating Feb 14, 2013 - Consumer ratings and reviews are essential to both multinational brands and local storefronts, differentiating companies from their competition and improving search engine rankings. Comments

Tim Nichols   |  Analyzing Customer Data

Internet Advertising Strategies for 2013

growth-of-2013 Feb 13, 2013 - By staying on the cutting edge of Internet advertising tools and strategies, companies can direct more resources toward improving their product or service. Comments

Susan Kuchinskas  |  Mobile

Marin Logs State of Global Search Marketing

marinusmobtrends Feb 12, 2013 - The share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile, according to a new report from Marin Software. Comments

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