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Optimizing Videos for YouTube Search

Benjamin Spiegel  |  Search Marketing

Apr 22, 2013 - Tips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Part two in a two-part series. Comments

Giovanni Rodriguez  |  Marketing to Latinos

What the Google-Easter Flap Really Tells Us

google-easter-flap Apr 2, 2013 - Are conservatives really ready to embrace Latinos? Comments

Lisa Raehsler  |  Paid Search

Tips to Streamline Google AdWords for Small Business

largenewgooglelogofinalflat-a Apr 2, 2013 - Try one or some of these combinations in Google AdWords to find the optimal formula for small business. Comments

Danny Goodwin  |  Strategies

Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

google-nose-beta Apr 1, 2013 - Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never seem to quite make it past April 2. Comments

Chris Copeland  |  Search Marketing

What if eBay Is Right and Paid Search Is Worthless?

ebayhome Apr 1, 2013 - Search works, but only if, as a brand, you know what it's worth to you. Comments

Kevin Lee  |  Paid Search

Four Paid Search Takeaways From #SESNY

ses-ny-efectyv Mar 29, 2013 - Convergence, mobile search, big data, and attribution were some of the hottest topics at SES New York. Comments

Benjamin Spiegel  |  Search Marketing

Optimizing Videos for Search: A Complete Guide

online-video Mar 25, 2013 - Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering. Part one in a two-part series. Comments

Andrew Goodman  |  Paid Search

2 Big Wins With Enhanced AdWords Campaigns

enhanced-campaigns Mar 22, 2013 - Yes, there are drawbacks to the loss of some granularity in Enhanced Campaigns, but right now, I'm finding more wins than losses. Comments

James Dohnert  |  Mobile

Note-Taking App Google Keep Receives Official Unveiling

google logo search engine seo Mar 21, 2013 - Google's latest offering aims to compete with Evernote. Comments

Melanie White  |  Agency Spotlight

Spotlight on John Gagnon, Bing Ads' Evangelist

john-gagnon-bing-ads-320x320 Mar 19, 2013 - An interview with the Bing Ads evangelist for small businesses. Comments

Melanie White  |  Strategies

SXSW 2013: Talking Shoes and Road Trip Smileage With Google

talkingshoes Mar 18, 2013 - Google unveils talking shoes and Volkswagen Smileage app at this year's SXSW. Comments

Matt Kapko  |  Search Marketing

Google Q1 Earnings Up As Shift to Enhanced Campaigns Nears Full Transition

asteroid-2012-da14s-google-doodle Apr 19, 2013 - Google reported nearly $3.35 billion in net income on $13.97 billion in revenue, during the first quarter of the year. The search giant is also nearing the end of a full-scale transition from separated advertising channels, campaigns and strategies... Comments

Susan Kuchinskas  |  Search Marketing

Networks and Marketers May Profit From Google Affiliate Network Shutdown

largenewgooglelogofinalflat-a Apr 18, 2013 - Google's exit could be good news for competitive affiliate networks and affiliate program management companies. Comments

Melanie White  |  Mobile

IAB Mobile Marketplace: Understanding the Full Value of Mobile With Google

mobile-checkout Apr 18, 2013 - If the goal of your company is to drive in-store visits, then brand lift in intent to visit is the metric that matters and should be understood, says Tim Reis, head of mobile and social solutions, Americas at Google. Comments

Melanie White  |  Search

Google Relaunches Person Finder In Response To Boston Tragedy

wwmt-top-stories-bostontues-bfw0g Apr 16, 2013 - Google relaunches Person Finder tool allowing family and friends of Boston's tragedy to enter the name of a person they are looking for, or share information about someone who is there. Comments

Jayson DeMers  |  Search Marketing

How Will Google Glass Change Internet Marketing?

sergey-brin-google-glass Apr 16, 2013 - Google Glass is going to be here in just a few months. Don't expect a tsunami of change all at once. Instead, wait, watch, and get ready. Somehow, some way, Google Glass and Internet marketing are going to meet up for a magical connection. Comments

Matt Kapko  |  Mobile

Mobile Ad Networks Begin Taking a Back Seat to Publishers

mobile-measurement Apr 15, 2013 - Are we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it. Mobile ad networks no longer command the majority of spending mobile display ads in the US, according... Comments

Kevin Lee  |  Paid Search

Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew

google-research-deck Apr 12, 2013 - Mobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof is hard to come by. Comments

Liana Evans  |  Community Management

Structured Data, Google Highlighter, and How Can They Help Your Business

jambalaya-search Apr 11, 2013 - Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event information there. Comments

Andrew Edwards  |  Actionable Analysis

4 Key Facts From Convergence Analytics Showtime at SES NY

convergence-analytics-report Apr 8, 2013 - A look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as important as applications. Comments

Andrew Goodman  |  Paid Search

Can Quality Score Be Gamed?

largenewgooglelogofinalflat-a Apr 5, 2013 - We can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula on rank and CPC. Comments

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