Marketing News & Expert Advice
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5 Ways Mobile Marketing Can Help Retailers This Holiday Season
Aug 29, 2013 - If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view offers, comparison shop in-store, and purchase goods and services. Comments
How to Build an Effective YouTube Plan in 6 Steps
Aug 12, 2013 -
Define your audience, identify priority subjects, define your audience goals, design the campaigns/channels, define the goals and actions per channel/video, and broaden reach and understand demand.
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Google Puts Local Ads on the Maps App
Aug 9, 2013 -
Google has introduced 'relevant ads' to the Maps app, assisting local businesses in their advertising.
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Marketers Take Note: Google Searches Show That '90s-Era Styles Are Back
Aug 8, 2013 -
Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already embracing these fly fashions through their PPC campaigns to increase revenue. Cha-ching!
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Don't Get Tabbed Out of Existence
Aug 6, 2013 -
How email marketers can respond appropriately to Gmail's new inbox tabs.
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Gmail Tabs: An Opportunity, Not a Threat
Aug 5, 2013 -
Marketers - there's no need to panic. If your emails are engaging, customers will find them.
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Where Will Google's Local Carousel Go to Next?
Jul 29, 2013 -
The new Google Carousel is part of the continuing evolution of Google's local offering, increasing user functionality and advertiser utility.
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Convergence Analytics Needs a New Unified Query Language
Jul 29, 2013 -
We need a new, forward-looking approach based on the data we will soon have a lot more of.
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Back-to-School Online Shopping Trends Earliest on Record, Says Google
Jul 26, 2013 -
Google research shows that back-to-school online shopping behavior has begun earlier than ever.
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Google Launches Chromecast Entertainment Device
Jul 25, 2013 -
Television plugin to compete with Apple, Sony and Microsoft
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Visitor Scoring With Custom Dimensions in Universal Analytics
Jul 24, 2013 -
A marketing organization that focuses their digital efforts on a site that can create visitors with high visitor scores will typically bring higher value to their sales team and their company.
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How to Rock Your Customers' World: Interview With #SESSF Speaker Bryan Eisenberg
Aug 28, 2013 -
Bryan Eisenberg shares some insights ahead of SES San Francisco on how to leverage big data, the secrets to great Google rankings, and a few must-have tools and apps.
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Google AdWords Adds New Paid and Organic Report
Aug 26, 2013 -
Google's new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid advertising.
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The Future of Local
Aug 26, 2013 -
All too often we get caught up reacting to the latest changes Google, Yahoo, and Bing throw at marketers as we race to gain advantage for our clients and the brands they represent.
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The Value of Internal Site Search: Looking for Alternative Data
Aug 21, 2013 -
If it feels like there's a need to tap new sources of data, then harness the power of internal site search as an additional search intelligence resource.
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Creating Segmented Heatmap Tracking With ClickTale and Google Tag Manager
Aug 21, 2013 -
With integrated user segments and heatmap tracking through the Google Tag Manager we are able to see a combination of data that enables amazing insights into how our users interact with our sites.
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Google Brings Skippable In-Stream Video Ads to Online Games
Aug 20, 2013 -
Calling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers on the DoubleClick Ad Exchange, AdSense for games and select publishers on AdMob.
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ComScore: Consumers Watched Over 48 Billion Online Videos in July
Aug 20, 2013 -
A new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July.
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Google's Enhanced Campaigns: What We've Seen So Far
Aug 19, 2013 -
The key to future success lies in planning ahead for what appears to be Google's push to scale Enhanced Campaigns.
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What Wearable Technology Means to the Future of Marketing
Aug 14, 2013 -
Understanding the mindset and needs of mobile consumers isn't a choice - it's a necessity.
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The Basics of CRO and Nurturing Your Leads
Aug 13, 2013 -
A look at the five basic steps to conversion rate optimization and a lesson on the new Google Analytics Content Experiments API.
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
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October 02, 2013 -
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October 01, 2013 -
Adapt marketing for multiple devices
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September 23, 2013
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