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Digital in Asia: Changing Consumers Lives in Health Care

Jul 30, 2014 - The health care industry in Asia is being greatly impacted by the digital revolution, particularly due to growth in mobile, search, e-commerce, and wearable tech. Comments

The Eyes Have It: Looking Ahead to Visual Web 2.0

all-seing-eye Jul 30, 2014 - The next phase of the visual Web, "Visual Web 2.0," will see images shifting from being units of communication to user interfaces - with the help of easy, useful image recognition technology. Comments

Top Tweets From the 2014 Video Marketing Summit

tweet-twitter-question-bubble Jul 29, 2014 - Sometimes the best way to recap an event is through attendees' tweets that highlight some of the best insights gleaned from the keynote speakers. Here's a look at what speakers from Google, YouTube, and BuzzFeed had to say. Comments

Tap Into the "Big Data" Power of Search

search-marketing-1 Jul 28, 2014 - Search can be a marketer's best friend. Here are three ways to tap into search's vast wealth of data to improve your content marketing strategy, offline planning, and other marketing efforts. Comments

Facebook Claims More Than Half of Social Logins [Study]

social-login Jul 24, 2014 - Social infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 64 of social logins on mobile. Comments

How to Use Digital Entertainment to Drive Content Engagement (Part 2)

comic-strip Jul 23, 2014 - In part two of this look into using digital entertainment for marketing purposes, we have advice on how to use the digital comics industry to provide compelling content marketing. Comments

Should You Still Care About Google Authorship?

googleauthorship-title Jul 23, 2014 - While Google has removed author photos from search results, they are still putting an emphasis on identifying the authoritative, credible, and popular identities on the Web and rewarding them with higher visibility. Comments

Finding Comparable Tools to Google’s in China

No Google Jul 22, 2014 - Google is currently not an option for marketers in China. Here are ways to get around that hurdle by using comparable tools from other sources. Comments

Yahoo Looks to Catch Up in Mobile With Flurry Acquisition

yahoonewspaper Jul 22, 2014 - Through the acquisition of Flurry, Yahoo will gain access to data from hundreds of thousands of apps and more than 1 billion mobile devices, a move that will empower the company to compete with Facebook and Google. Comments

Study Finds Marketers Can't Measure Business Value of Content Marketing

content Jul 18, 2014 - A new study shows marketers can't tie business value back to their content marketing tactics. So how can marketers better measure the success of their content marketing campaigns? Comments

What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

howard Jul 17, 2014 - Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do brands and marketers have? Comments

Your Job Is Impossible

mission-impossible Jul 17, 2014 - The job of a digital analyst is incredibly difficult - and a paper from Google and Microsoft drives that point home, with a focus on the near impossibility of measuring return on investment. Comments

In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

chevrolet-4g-lte-campaign-04 Jul 15, 2014 - A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities for advertisers and allow marketers to eventually deliver much more targeted experiences by tapping... Comments

Can WeChat’s New Ad Service Rival Facebook and Twitter in APAC?

wechatimage Jul 14, 2014 - WeChat's new ad service allows registered companies to place ads on other corporate WeChat pages. Will this solution help the messaging service evolve into a major ad platform in the Asia-Pacific region? Comments

Is SEO Dead?

search-sem-seo-word-cloud Jul 14, 2014 - SEO may no longer be the answer to your traffic-related prayers, as Google's algorithms move away from rewarding SEO principles and toward featuring sites with the best content. Comments

4 Stages of User Search Behavior for Travel Products

Travellers at an airport Jul 13, 2014 - When searching for a flight or a hotel room, users may begin their queries at any one of four major stages. Here is a look at those entry points and how marketers should respond. Comments

Brands Must Embrace Mobile Applications to Build Equity

mobile-apps Jul 10, 2014 - In today's mobile-first and increasingly mobile-only world, marketers must develop mobile applications that are relevant to their businesses and their customers in order to drive conversions. Comments

The ABCs of the VC World: What Marketers Need to Know

abc-alphabet-simplicity Jul 10, 2014 - It's important for marketers to be aware of the details of the venture capital world before they consider taking a job at a start-up, so here is a primer on VC funding for marketers. Comments

5 Ways to Align Content Marketing and Semantic Web Optimization

sales-marketing-alignment Jul 9, 2014 - Marketers must integrate their content marketing and semantic search optimization practices in order to create a natural single-track strategy. Comments

Can Facebook Rival Google With LiveRail Acquisition?

facebook-brand Jul 3, 2014 - The social network has agreed to purchase video ad-tech start-up LiveRail, a move indicating the company is expanding its ad business outside its own properties. Will Facebook now be able to rival Google in terms of video advertising? Comments

The Second Screen Is Secondary No More – Are You Making the Most of Mobile?

mobileads Jul 3, 2014 - Mobile has shed its "second-screen" image and is fast becoming the primary screen for many consumers. Here are some tips for how marketers can make the most of their brand's mobile experience. Comments

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