Feb 25, 2013 - Brands are still not mobilizing to the necessary degree. Will Google's latest announcement shake them into action? Comments
Feb 11, 2013 -
How do we as marketers, buyers, and sellers deal with the pressures of mountains of data?
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Feb 7, 2013 -
Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites.
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Feb 4, 2013 -
AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how many unique viewers have seen their ad and the average number of times they’ve seen it.
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Feb 4, 2013 -
A new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to help "users searching for B2B products to quickly find what they’re looking for, evaluate options and connect with suppliers to make their purchases."
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Feb 1, 2013 -
The results of recent investigations into our industry will have a direct or indirect impact on our strategies and tactics.
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Jan 31, 2013 -
Google executives highlighted the multi-device capabilities of Universal Analytics at this year's Mobile Marketing Association (MMA) Forum.
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Jan 28, 2013 -
"No win, no fee" is a line that we've all heard somewhere before. And while these few words are generally associated with litigation claims, this has been the theme of the business model that has yielded the success that interactive marketing agency...
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Jan 24, 2013 -
Between July and December of 2012, 68 percent of the personal data requests Google received from government entities in the U.S. were through subpoenas; 22 percent were through search warrants; and the remaining 10 percent were mostly court orders.
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Jan 23, 2013 -
Online search giant Google exceeded forecasters' expectations with reported revenues of $14.42 billion for the last quarter of 2012. This is an increase of 36 percent over the comparable quarter in 2011, and an 8 percent increase over the previous...
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Jan 23, 2013 -
In the SEO space, is it better to have a single site that serves both the national and local interests or separate sites for each level?
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Feb 22, 2013 -
As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise.
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Feb 20, 2013 -
Get better informed about the validity of your data sources while also gaining additional insight into what's happening in your market.
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Feb 19, 2013 -
Social interactivity via technology is how people are communicating and prefer to do business. So what does this mean to business relationships and what can you do about it?
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Feb 18, 2013 -
A look at a few reports that marketing professional can use to take action immediately.
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Feb 15, 2013 -
Why you should set up a new campaign to start learning and experimenting with the new Enhanced Campaigns system.
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Feb 14, 2013 -
Google's logo today combines Valentine's Day with a tribute to American engineer George Ferris. When you click on the heart button, the Ferris wheels stop rotating and two animals are left side-by-side to (hopefully) fall in love at first sight.
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Feb 14, 2013 -
Google reports that, while simple searches for "chocolate" ruled this week, more specific searches are trending: In the past 30 days, search volume for "white chocolate" beat "dark chocolate" and "milk chocolate" by 37 percent and 35 percent, respectively...
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Feb 14, 2013 -
Consumer ratings and reviews are essential to both multinational brands and local storefronts, differentiating companies from their competition and improving search engine rankings.
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Feb 13, 2013 -
By staying on the cutting edge of Internet advertising tools and strategies, companies can direct more resources toward improving their product or service.
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Feb 12, 2013 -
The share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile, according to a new report from Marin Software.
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May 29-30, 2013
June 12-14, 2013
September 10-14, 2013
November 4-7, 2013
April 11, 2013
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April 16, 2013
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April 18, 2013
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