Marketing News & Expert Advice
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IAB Mobile Marketplace: Understanding the Full Value of Mobile With Google
Apr 18, 2013 - If the goal of your company is to drive in-store visits, then brand lift in intent to visit is the metric that matters and should be understood, says Tim Reis, head of mobile and social solutions, Americas at Google. Comments
What if eBay Is Right and Paid Search Is Worthless?
Apr 1, 2013 -
Search works, but only if, as a brand, you know what it's worth to you.
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Four Paid Search Takeaways From #SESNY
Mar 29, 2013 -
Convergence, mobile search, big data, and attribution were some of the hottest topics at SES New York.
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Optimizing Videos for Search: A Complete Guide
Mar 25, 2013 -
Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering. Part one in a two-part series.
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2 Big Wins With Enhanced AdWords Campaigns
Mar 22, 2013 -
Yes, there are drawbacks to the loss of some granularity in Enhanced Campaigns, but right now, I'm finding more wins than losses.
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Note-Taking App Google Keep Receives Official Unveiling
Mar 21, 2013 -
Google's latest offering aims to compete with Evernote.
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Spotlight on John Gagnon, Bing Ads' Evangelist
Mar 19, 2013 -
An interview with the Bing Ads evangelist for small businesses.
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SXSW 2013: Talking Shoes and Road Trip Smileage With Google
Mar 18, 2013 -
Google unveils talking shoes and Volkswagen Smileage app at this year's SXSW.
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6 Ways to Survive a PPC Budget Sequestration
Mar 15, 2013 -
Cut back on keywords, cut smartphone spend, and make sure you have your engine mix right if you want to please the bean counters and avoid a slice in your PPC budget.
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Utilizing Social Media to Help Improve Your Local Rankings
Mar 14, 2013 -
Social networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage.
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What Else Are You Telling Google When You Hit the Search Button?
Mar 14, 2013 -
Device, location, and past behavior are just a few of the secondary signals leveraged by Google to improve customer experience.
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Google Relaunches Person Finder In Response To Boston Tragedy
Apr 16, 2013 -
Google relaunches Person Finder tool allowing family and friends of Boston's tragedy to enter the name of a person they are looking for, or share information about someone who is there.
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How Will Google Glass Change Internet Marketing?
Apr 16, 2013 -
Google Glass is going to be here in just a few months. Don't expect a tsunami of change all at once. Instead, wait, watch, and get ready. Somehow, some way, Google Glass and Internet marketing are going to meet up for a magical connection.
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Mobile Ad Networks Begin Taking a Back Seat to Publishers
Apr 15, 2013 -
Are we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it. Mobile ad networks no longer command the majority of spending mobile display ads in the US, according...
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Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew
Apr 12, 2013 -
Mobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof is hard to come by.
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Structured Data, Google Highlighter, and How Can They Help Your Business
Apr 11, 2013 -
Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event information there.
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4 Key Facts From Convergence Analytics Showtime at SES NY
Apr 8, 2013 -
A look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as important as applications.
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Can Quality Score Be Gamed?
Apr 5, 2013 -
We can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula on rank and CPC.
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What the Google-Easter Flap Really Tells Us
Apr 2, 2013 -
Are conservatives really ready to embrace Latinos?
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Tips to Streamline Google AdWords for Small Business
Apr 2, 2013 -
Try one or some of these combinations in Google AdWords to find the optimal formula for small business.
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Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!
Apr 1, 2013 -
Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never seem to quite make it past April 2.
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