Marketing News & Expert Advice
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Gowalla
Republican Digital Shop Takes Foursquare-Style Social Games to Politics
Aug 19, 2010 - While points and badges are rewards for political supporters, data is the primary reward for campaigns using Engage's new set of tools. Comments
Location-Based Facebook: Marketers Optimistic, Yet Cautious on Privacy
Aug 18, 2010 - Connected Marketing Week attendees think Facebook's expected geo-social play will lead to more brands entering the space, but more privacy concerns loom. Comments
The Best and Worst Campaign Deals on Foursquare's Turf
Aug 13, 2010 -
When it comes to promos using geo-location services, what brands are putting their money where their tweets are? Here’s ClickZ’s Top 5 Best and Worst.
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Gowalla Check-Ins to Help Drive Shoe Donations
Aug 11, 2010 -
The geo-social company has partnered with Toms Shoes and AT&T to run a sweepstakes campaign to help Argentinian children.
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Crist and Perry Test Gowalla Check-Ins for Political Events
Aug 4, 2010 -
The location-based service created a political category for campaigns to show momentum at fundraisers and rallies.
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Levi's Targets Film Buffs With Gowalla, Watch Parties
Jul 30, 2010 -
Jeans brand creates a nine-city geo-social program with Alamo Drafthouse.
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