Aug 19, 2010 - While points and badges are rewards for political supporters, data is the primary reward for campaigns using Engage's new set of tools. Comments
Aug 18, 2010 - Connected Marketing Week attendees think Facebook's expected geo-social play will lead to more brands entering the space, but more privacy concerns loom. Comments
Aug 13, 2010 - When it comes to promos using geo-location services, what brands are putting their money where their tweets are? Here’s ClickZ’s Top 5 Best and Worst. Comments
Aug 11, 2010 - The geo-social company has partnered with Toms Shoes and AT&T to run a sweepstakes campaign to help Argentinian children. Comments
Aug 4, 2010 - The location-based service created a political category for campaigns to show momentum at fundraisers and rallies. Comments
Jul 30, 2010 - Jeans brand creates a nine-city geo-social program with Alamo Drafthouse. Comments
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Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
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82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.