Gowalla

Republican Digital Shop Takes Foursquare-Style Social Games to Politics

Aug 19, 2010 - While points and badges are rewards for political supporters, data is the primary reward for campaigns using Engage's new set of tools. Comments

Location-Based Facebook: Marketers Optimistic, Yet Cautious on Privacy

Aug 18, 2010 - Connected Marketing Week attendees think Facebook's expected geo-social play will lead to more brands entering the space, but more privacy concerns loom. Comments

The Best and Worst Campaign Deals on Foursquare's Turf

paul-frank-loopt Aug 13, 2010 - When it comes to promos using geo-location services, what brands are putting their money where their tweets are? Here’s ClickZ’s Top 5 Best and Worst. Comments

Gowalla Check-Ins to Help Drive Shoe Donations

toms Aug 11, 2010 - The geo-social company has partnered with Toms Shoes and AT&T to run a sweepstakes campaign to help Argentinian children. Comments

Crist and Perry Test Gowalla Check-Ins for Political Events

gowalla-political Aug 4, 2010 - The location-based service created a political category for campaigns to show momentum at fundraisers and rallies. Comments

Levi's Targets Film Buffs With Gowalla, Watch Parties

gowallla Jul 30, 2010 - Jeans brand creates a nine-city geo-social program with Alamo Drafthouse. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

WEBINARS

Jobs

    • Web Writer
      Web Writer (Money Map Press) - BaltimoreDo you have a passion for the markets and investing, and writing? Do you want to spend your days providing...
    • Web Production Specialist
      Web Production Specialist (Money Map Press) - BaltimoreMoney Map Press is looking for a self-starter to perform and oversee the production of daily...
    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Downers GroveWe are looking for a talented Internet Marketing Campaign Manager...