GREE

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Digital Happenings in Japan: Updates From Rakuten, GREE, and Dentsu

Jul 24, 2012 - A roundup of the top digital happenings in Japan. Comments

The Big Thing in Japan: Mobile SNS and Games

mobage Oct 7, 2011 - An overview of mobile SNS sites Gree and Mobage in Japan. Comments

Marketers From Japan Differ Over Facebook's Potential

uniqlo1 Aug 22, 2011 - At SES San Francisco conference, interactive marketers from Japan size up Facebook, Mixi, and Gree. Comments

Facebook in Japan: Real Names, Real Value

facebook-japan Aug 8, 2011 - Facebook is attracting a niche group of Japanese working professionals who use their real identities to interact on its service. Here's why that's a game changer. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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