Dec 17, 2013 - Last month, columnist Anna Papadopoulos shared common faux pas from the media planning community. Now, she counters it with the feedback from the sales side. Comments
Oct 24, 2013 - Columnist Anna Papadopoulos reflects on her journey from upstart print journalist into media planning, in the age the digital opportunity truly came to life. How has planning evolved since and what can we expect in future? Comments
Apr 25, 2013 - According to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong. Comments
Apr 24, 2013 - The financial institution demonstrated it could use group buying to engage and attract high net worth individuals through a measurable and cost-effective way. Comments
Apr 22, 2013 - The web portal has partnered with 10 companies to launch outlet stores targeting online shoppers in the city. Comments
May 9, 2012 - Move over Groupon. Mobile loyalty programs will be everywhere in a few years time. Here's why. Comments
Jul 6, 2011 - Startup looks to differentiate itself from Groupon and Living Social in daily deals and e-commerce. Comments
Jun 3, 2011 - Yahoo Hong Kong is positioning itself as a group-buying services aggregator in the city. Comments
Oct 16, 2010 - Social networking, group buying, and smartphones are not 'new' ideas, though they are all maturing. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
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Wednesday, July 23, 2014