Media Sales & Buying Relationship Building: Common Sales Faux Pas
Marketing

Media Sales & Buying Relationship Building: Common Sales Faux Pas

10y Anna Papadopoulos

Media Sales & Buying Relationship Building: Co...

Last month, columnist Anna Papadopoulos shared common faux pas from the media planning community. Now, she counters it with the feedback from the sale...

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The Evolving Role of the Media Planner
Marketing

The Evolving Role of the Media Planner

11y Anna Papadopoulos

The Evolving Role of the Media Planner

Columnist Anna Papadopoulos reflects on her journey from upstart print journalist into media planning, in the age the digital opportunity truly came t...

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Will Taobao Juhuasuan Overtake Yahoo Hong Kong?
Asia

Will Taobao Juhuasuan Overtake Yahoo Hong Kong?

11y Adaline Lau

Will Taobao Juhuasuan Overtake Yahoo Hong Kong?

According to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong. Read More...

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DBS Bank Uses Group Buy and Facebook to Acquire Affluent Customers [Case Study]
Asia

DBS Bank Uses Group Buy and Facebook to Acquire Affluent Customers [Case St...

11y Adaline Lau

DBS Bank Uses Group Buy and Facebook to Acquire Af...

The financial institution demonstrated it could use group buying to engage and attract high net worth individuals through a measurable and cost-effect...

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Yahoo Opens Online Outlet Stores in Hong Kong
Asia

Yahoo Opens Online Outlet Stores in Hong Kong

11y Adaline Lau

Yahoo Opens Online Outlet Stores in Hong Kong

The web portal has partnered with 10 companies to launch outlet stores targeting online shoppers in the city. Read More...

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The Next Big Thing in Local Mobile Marketing
Asia

The Next Big Thing in Local Mobile Marketing

12y Andy Chang

The Next Big Thing in Local Mobile Marketing

Move over Groupon. Mobile loyalty programs will be everywhere in a few years time. Here's why. Read More...

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Hype vs. Reality - Part II
Asia

Hype vs. Reality - Part II

13y Patrick Tam

Hype vs. Reality - Part II

Group buying and Facebook are hype. Here's why. Read More

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Dealised Targets Media and Retail With Group-Buying Platform in Asia
Asia

Dealised Targets Media and Retail With Group-Buying Platform in Asia

13y Adaline Lau

Dealised Targets Media and Retail With Group-Buyin...

Startup looks to differentiate itself from Groupon and Living Social in daily deals and e-commerce. Read More...

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Yahoo Unveils Deals Service in Hong Kong
Asia

Yahoo Unveils Deals Service in Hong Kong

13y Adaline Lau

Yahoo Unveils Deals Service in Hong Kong

Yahoo Hong Kong is positioning itself as a group-buying services aggregator in the city. Read More...

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Most Marketing Buzz Words Today Are at Least 10 Years Old
Asia

Most Marketing Buzz Words Today Are at Least 10 Years Old

14y Patrick Tam

Most Marketing Buzz Words Today Are at Least 10 Ye...

Social networking, group buying, and smartphones are not 'new' ideas, though they are all maturing. Read More...

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