group buying

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Media Sales & Buying Relationship Building: Common Sales Faux Pas

Dec 17, 2013 - Last month, columnist Anna Papadopoulos shared common faux pas from the media planning community. Now, she counters it with the feedback from the sales side. Comments

The Evolving Role of the Media Planner

social-media-marketing-megaphone Oct 24, 2013 - Columnist Anna Papadopoulos reflects on her journey from upstart print journalist into media planning, in the age the digital opportunity truly came to life. How has planning evolved since and what can we expect in future? Comments

Will Taobao Juhuasuan Overtake Yahoo Hong Kong?

juhuasuan1 Apr 25, 2013 - According to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong. Comments

DBS Bank Uses Group Buy and Facebook to Acquire Affluent Customers [Case Study]

dbsgroupbuy-300x250 Apr 24, 2013 - The financial institution demonstrated it could use group buying to engage and attract high net worth individuals through a measurable and cost-effective way. Comments

Yahoo Opens Online Outlet Stores in Hong Kong

dscn1889-300x225 Apr 22, 2013 - The web portal has partnered with 10 companies to launch outlet stores targeting online shoppers in the city. Comments

The Next Big Thing in Local Mobile Marketing

perxsingapore May 9, 2012 - Move over Groupon. Mobile loyalty programs will be everywhere in a few years time. Here's why. Comments

Hype vs. Reality - Part II

hype Jul 12, 2011 - Group buying and Facebook are hype. Here's why. Comments

Dealised Targets Media and Retail With Group-Buying Platform in Asia

dealised Jul 6, 2011 - Startup looks to differentiate itself from Groupon and Living Social in daily deals and e-commerce. Comments

Yahoo Unveils Deals Service in Hong Kong

yahoodeals Jun 3, 2011 - Yahoo Hong Kong is positioning itself as a group-buying services aggregator in the city. Comments

Most Marketing Buzz Words Today Are at Least 10 Years Old

buzz Oct 16, 2010 - Social networking, group buying, and smartphones are not 'new' ideas, though they are all maturing. Comments

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