Marketing News & Expert Advice
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GroupM
GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013
Mar 28, 2013 - GroupM believes that tablets and smartphones could be a major factor in the growing investment in digital ads. Comments
Nielsen Tool Aims to Bridge TV-Digital Divide
Mar 19, 2012 - New cross-platform campaign ratings system was developed with WPP. Comments
Agency News: GroupM, Next Digital, Aegis
Feb 15, 2012 -
GroupM launches MJoule, Next Digital acquires FutureLab, Aegis buys Upper Storey, and other agency news.
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GroupM Revises Global Ad Forecast Downward
Dec 5, 2011 - The media group pegs 2012 growth at 6.4 percent, still better than this year. Olympics and U.S. election will be buoys. Comments
GroupM Laments Google Search Ad Change
Nov 10, 2011 - Agency worries a search ad change could be bad for brands. Comments
Exec Moves & Industry Roundup: Aegis Media, OMD, I-Com, and IAB
Oct 13, 2011 -
Aegis restructures; OMD HK establishes head of digital; GroupM promotes Sara Ye; IAB's Singapore chapter names executive director.
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Facebook Exec: Ads Are Opening Act For Page Apps
Oct 12, 2011 -
Creative solutions director Mike D'Arcy offers global case studies at New York agency expo.
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Execs & Accounts: MEC, MediaWhiz, Publicis
Sep 30, 2011 - Vantage Media and BrokersWeb merge; exec changes at SolutionSet MediaWhiz and MEC North America. Comments
Antony Young Named CEO of Mindshare N.A.; New Blood at MediaSmith NY
Jul 28, 2011 - Young takes reins from Phil Cowdell, who was appointed chairman. Comments
Digital to Attract 17 Percent of Global Ad Spend in 2011
Jul 8, 2011 - Global digital ad investment will reach $100 billion by 2012, GroupM predicts. Comments
GroupM: Digital's 2011 Ad Spend Share Larger than Predicted
Jul 6, 2011 - Online expected to attract 17 percent of global ad spend this year. Comments
Former OMD Exec to Lead New Consulting Division for GroupM
Mar 8, 2013 -
Media investment management firm GroupM has created a consulting services division to add to its staple of services.
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Outrider Canada Rebrands as Catalyst Canada
Jan 17, 2013 -
GroupM announced on Wednesday that Outrider Canada, the search marketing arm of GroupM Canada, will now go under the moniker of Catalyst Canada. The move aligns the search agency's branding with others in the portfolio.
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GroupM Study on Facebook Algo Change Reveals Significant Decline in Consumer Reach
Nov 21, 2012 - GroupM recently analyzed 25 Facebook brand pages in a recent study into the new Facebook algorithm. Comments
Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics India, iProspect, and Omnicom Media Group
Sep 28, 2012 -
Reprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan.
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GroupM Digital Hire Aims for Best Pricing With Group Wide Scale
Aug 24, 2012 -
GroupM hires 24/7 Media veteran Ari Bluman as chief digital investment officer for North America.
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New GroupM Chief Digital Officer to Avoid Silo Effect
Aug 15, 2012 -
North American CEO Rob Norman said he wants to make the sprawling media agency network easier for the Googles and Facebooks of the world to deal with.
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U.K. Digital Ad Market to Hit $8.3B in 2012
Jul 2, 2012 - Mobile search is helping to fuel additional spending in digital. Comments
Marketing News Roundup: Mindshare, GroupM, WebTrends
Jun 15, 2012 -
CBSSports.com fantasy football app; Mindshare names chief social officer; mobile tools launched.
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Digital to Hit Nearly 20% of Global Ad Spend in 2012
Apr 9, 2012 - GroupM predicts global web ad spend will hit around $98 billion in 2012. Comments
GroupM Next Launches to Help Brands Use Emerging Platforms
Apr 3, 2012 -
Agency division to help clients make sense of hip startup tech.
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