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GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013

James Dohnert  |  Ad Spend

Mar 28, 2013 - GroupM believes that tablets and smartphones could be a major factor in the growing investment in digital ads. Comments

Douglas Quenqua  |  Media Buying

GroupM Revises Global Ad Forecast Downward

Dec 5, 2011 - The media group pegs 2012 growth at 6.4 percent, still better than this year. Olympics and U.S. election will be buoys. Comments

Kate Kaye  |  Search Marketing

GroupM Laments Google Search Ad Change

Nov 10, 2011 - Agency worries a search ad change could be bad for brands. Comments

Christopher Heine  |  Social Media

Facebook Exec: Ads Are Opening Act For Page Apps

groupm-story-art Oct 12, 2011 - Creative solutions director Mike D'Arcy offers global case studies at New York agency expo. Comments

Nina Boys  |  Strategies

Execs & Accounts: MEC, MediaWhiz, Publicis

Sep 30, 2011 - Vantage Media and BrokersWeb merge; exec changes at SolutionSet MediaWhiz and MEC North America. Comments

ClickZ News Staff  |  Strategies

Antony Young Named CEO of Mindshare N.A.; New Blood at MediaSmith NY

Jul 28, 2011 - Young takes reins from Phil Cowdell, who was appointed chairman. Comments

Jack Marshall  |  Ad Spend

Digital to Attract 17 Percent of Global Ad Spend in 2011

Jul 8, 2011 - Global digital ad investment will reach $100 billion by 2012, GroupM predicts. Comments

Jack Marshall  |  Media Buying

GroupM: Digital's 2011 Ad Spend Share Larger than Predicted

Jul 6, 2011 - Online expected to attract 17 percent of global ad spend this year. Comments

Jack Marshall  |  Strategies

Agency Groups Predict Strong Online Ad Growth for 2011

Dec 6, 2010 - GroupM and ZenithOptimedia forecast healthy year for digital ad spending. Comments

Jack Marshall  |  Media Buying

Agencies Tool Up for Data-Driven Media Buying

Oct 14, 2010 - Agencies and trading desks must invest more heavily in hiring data analysts and strategists, say providers. Comments

James Dohnert  |  Agency Spotlight

Former OMD Exec to Lead New Consulting Division for GroupM

simon-ernie2013 Mar 8, 2013 - Media investment management firm GroupM has created a consulting services division to add to its staple of services. Comments

Susan Kuchinskas  |  Strategies

Outrider Canada Rebrands as Catalyst Canada

agency-photo Jan 17, 2013 - GroupM announced on Wednesday that Outrider Canada, the search marketing arm of GroupM Canada, will now go under the moniker of Catalyst Canada. The move aligns the search agency's branding with others in the portfolio. Comments

James Dohnert  |  Audience/Traffic

GroupM Study on Facebook Algo Change Reveals Significant Decline in Consumer Reach

Nov 21, 2012 - GroupM recently analyzed 25 Facebook brand pages in a recent study into the new Facebook algorithm. Comments

Melanie White  |  Agency Spotlight

GroupM Digital Hire Aims for Best Pricing With Group Wide Scale

groupm-bluman Aug 24, 2012 - GroupM hires 24/7 Media veteran Ari Bluman as chief digital investment officer for North America. Comments

Kate Kaye  |  Agency Spotlight

New GroupM Chief Digital Officer to Avoid Silo Effect

rob-norman-image Aug 15, 2012 - North American CEO Rob Norman said he wants to make the sprawling media agency network easier for the Googles and Facebooks of the world to deal with. Comments

ClickZ News Staff  |  Media Planning

U.K. Digital Ad Market to Hit $8.3B in 2012

Jul 2, 2012 - Mobile search is helping to fuel additional spending in digital. Comments

Daniel Mickens  |  Strategies

Marketing News Roundup: Mindshare, GroupM, WebTrends

cbs-dev-challenge Jun 15, 2012 - CBSSports.com fantasy football app; Mindshare names chief social officer; mobile tools launched. Comments

Kate Kaye  |  Media Buying

Digital to Hit Nearly 20% of Global Ad Spend in 2012

Apr 9, 2012 - GroupM predicts global web ad spend will hit around $98 billion in 2012. Comments

Susan Kuchinskas  |  Social Media

GroupM Next Launches to Help Brands Use Emerging Platforms

groupm-next Apr 3, 2012 - Agency division to help clients make sense of hip startup tech. Comments

Douglas Quenqua  |  ROI Marketing

Nielsen Tool Aims to Bridge TV-Digital Divide

Mar 19, 2012 - New cross-platform campaign ratings system was developed with WPP. Comments

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