Oct 12, 2011 - Creative solutions director Mike D'Arcy offers global case studies at New York agency expo. Comments
Sep 30, 2011 - Vantage Media and BrokersWeb merge; exec changes at SolutionSet MediaWhiz and MEC North America. Comments
Jul 28, 2011 - Young takes reins from Phil Cowdell, who was appointed chairman. Comments
Jul 8, 2011 - Global digital ad investment will reach $100 billion by 2012, GroupM predicts. Comments
Jul 6, 2011 - Online expected to attract 17 percent of global ad spend this year. Comments
May 3, 2011 - Is running a search program the best way to attract your audience or creating a fan page more effective? A recent study suggests you need both. Comments
Dec 6, 2010 - GroupM and ZenithOptimedia forecast healthy year for digital ad spending. Comments
Oct 14, 2010 - Agencies and trading desks must invest more heavily in hiring data analysts and strategists, say providers. Comments
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT