GroupM

GroupM Laments Google Search Ad Change

Nov 10, 2011 - Agency worries a search ad change could be bad for brands. Comments

Exec Moves & Industry Roundup: Aegis Media, OMD, I-Com, and IAB

accounts-executives Oct 13, 2011 - Aegis restructures; OMD HK establishes head of digital; GroupM promotes Sara Ye; IAB's Singapore chapter names executive director. Comments

Facebook Exec: Ads Are Opening Act For Page Apps

groupm-story-art Oct 12, 2011 - Creative solutions director Mike D'Arcy offers global case studies at New York agency expo. Comments

Execs & Accounts: MEC, MediaWhiz, Publicis

Sep 30, 2011 - Vantage Media and BrokersWeb merge; exec changes at SolutionSet MediaWhiz and MEC North America. Comments

Antony Young Named CEO of Mindshare N.A.; New Blood at MediaSmith NY

Jul 28, 2011 - Young takes reins from Phil Cowdell, who was appointed chairman. Comments

Digital to Attract 17 Percent of Global Ad Spend in 2011

Jul 8, 2011 - Global digital ad investment will reach $100 billion by 2012, GroupM predicts. Comments

GroupM: Digital's 2011 Ad Spend Share Larger than Predicted

Jul 6, 2011 - Online expected to attract 17 percent of global ad spend this year. Comments

Topline Findings: The Interplay of Search and Social

searchandsocial May 3, 2011 - Is running a search program the best way to attract your audience or creating a fan page more effective? A recent study suggests you need both. Comments

Agency Groups Predict Strong Online Ad Growth for 2011

Dec 6, 2010 - GroupM and ZenithOptimedia forecast healthy year for digital ad spending. Comments

Agencies Tool Up for Data-Driven Media Buying

Oct 14, 2010 - Agencies and trading desks must invest more heavily in hiring data analysts and strategists, say providers. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Resources

Jobs

    • Copywriting & SEO Specialist
      Copywriting & SEO Specialist (HeBS Digital) - NEW YORKJOB DESCRIPTION     JOB TITLE:         ...
    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...