GroupM

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Facebook Exec: Ads Are Opening Act For Page Apps

Oct 12, 2011 - Creative solutions director Mike D'Arcy offers global case studies at New York agency expo. Comments

Execs & Accounts: MEC, MediaWhiz, Publicis

Sep 30, 2011 - Vantage Media and BrokersWeb merge; exec changes at SolutionSet MediaWhiz and MEC North America. Comments

Antony Young Named CEO of Mindshare N.A.; New Blood at MediaSmith NY

Jul 28, 2011 - Young takes reins from Phil Cowdell, who was appointed chairman. Comments

Digital to Attract 17 Percent of Global Ad Spend in 2011

Jul 8, 2011 - Global digital ad investment will reach $100 billion by 2012, GroupM predicts. Comments

GroupM: Digital's 2011 Ad Spend Share Larger than Predicted

Jul 6, 2011 - Online expected to attract 17 percent of global ad spend this year. Comments

Topline Findings: The Interplay of Search and Social

searchandsocial May 3, 2011 - Is running a search program the best way to attract your audience or creating a fan page more effective? A recent study suggests you need both. Comments

Agency Groups Predict Strong Online Ad Growth for 2011

Dec 6, 2010 - GroupM and ZenithOptimedia forecast healthy year for digital ad spending. Comments

Agencies Tool Up for Data-Driven Media Buying

Oct 14, 2010 - Agencies and trading desks must invest more heavily in hiring data analysts and strategists, say providers. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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