GroupM

Nielsen Tool Aims to Bridge TV-Digital Divide

Mar 19, 2012 - New cross-platform campaign ratings system was developed with WPP. Comments

Agency News: GroupM, Next Digital, Aegis

org-chart Feb 15, 2012 - GroupM launches MJoule, Next Digital acquires FutureLab, Aegis buys Upper Storey, and other agency news. Comments

GroupM Revises Global Ad Forecast Downward

Dec 5, 2011 - The media group pegs 2012 growth at 6.4 percent, still better than this year. Olympics and U.S. election will be buoys. Comments

GroupM Laments Google Search Ad Change

Nov 10, 2011 - Agency worries a search ad change could be bad for brands. Comments

Exec Moves & Industry Roundup: Aegis Media, OMD, I-Com, and IAB

accounts-executives Oct 13, 2011 - Aegis restructures; OMD HK establishes head of digital; GroupM promotes Sara Ye; IAB's Singapore chapter names executive director. Comments

Facebook Exec: Ads Are Opening Act For Page Apps

groupm-story-art Oct 12, 2011 - Creative solutions director Mike D'Arcy offers global case studies at New York agency expo. Comments

Execs & Accounts: MEC, MediaWhiz, Publicis

Sep 30, 2011 - Vantage Media and BrokersWeb merge; exec changes at SolutionSet MediaWhiz and MEC North America. Comments

Antony Young Named CEO of Mindshare N.A.; New Blood at MediaSmith NY

Jul 28, 2011 - Young takes reins from Phil Cowdell, who was appointed chairman. Comments

Digital to Attract 17 Percent of Global Ad Spend in 2011

Jul 8, 2011 - Global digital ad investment will reach $100 billion by 2012, GroupM predicts. Comments

GroupM: Digital's 2011 Ad Spend Share Larger than Predicted

Jul 6, 2011 - Online expected to attract 17 percent of global ad spend this year. Comments

Topline Findings: The Interplay of Search and Social

searchandsocial May 3, 2011 - Is running a search program the best way to attract your audience or creating a fan page more effective? A recent study suggests you need both. Comments

Agency Groups Predict Strong Online Ad Growth for 2011

Dec 6, 2010 - GroupM and ZenithOptimedia forecast healthy year for digital ad spending. Comments

Agencies Tool Up for Data-Driven Media Buying

Oct 14, 2010 - Agencies and trading desks must invest more heavily in hiring data analysts and strategists, say providers. Comments

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