Marketing News & Expert Advice
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Groupon
29 Percent of Daily Deals Customers Are New
Mar 5, 2012 - Survey results show nearly all Groupon, LivingSocial, etc. buyers at least intend to become repeat patrons. Comments
Groupon: Is It the Deals or the Copy?
Nov 23, 2011 - Groupon wasn't the first deals business, so what is fueling its success? Is it the deals, or the way it sells the deals? Comments
Groupon Deals $1 Lunches in 25 Cities
Nov 17, 2011 -
Some proceeds will go to yuletide charity.
Comments
Google Dominates List of Most Effective TV Ads by Dot-Coms
Nov 9, 2011 - TheLadders and GoDaddy get low scores in ad effectiveness study. Comments
Groupon Before IPO: A Marketing Timeline
Nov 4, 2011 -
Deals giant has had more marketing triumphs than setbacks.
Comments
Group-Buying Sites Will Fade Out
Nov 2, 2011 - Three reasons why group buying does not serve merchants, marketers, or consumers. Comments
DailyDeals.com Focuses on E-Retail Offers
Nov 1, 2011 -
Online merchants can use deals to build their email lists.
Comments
AdKnowledge Snatches Up AdParlor, 'Largest' Facebook Ad Platform
Nov 1, 2011 - AdParlor is said to be a top revenue earner in emerging field of Facebook ad tools. Comments
Latinos and Coupons: A Tale of Two Worlds
Oct 25, 2011 - Why are Latinos hesitating to use coupons? Comments
Google's Daily Deals Are Becoming More Targeted
Oct 10, 2011 -
Search giant gives consumers the opportunity to identify preferences for "Offers" product.
Comments
How Groupon's Value Is Based On Performance Marketing
Oct 3, 2011 - CPA marketing to acquire more users in the international Internet marketplace can exponentially increase a business's worth. Comments
25% of Groupon Purchases Made Via Mobile
Feb 27, 2012 - Company's app eclipses 9 million user mark. Comments
Deals Site Flies High at Fashion Week, Focuses on Social
Feb 15, 2012 -
Ideeli has found its niche at the glamorous industry show.
Comments
LivingSocial Opens Lavish Events Center
Feb 13, 2012 -
Washington, D.C. hub is a gathering place for merchants and consumers.
Comments
Groupon Relies Less On Ads to Boost Subscribers
Feb 9, 2012 - Deals player reduces marketing spend, plans new seasonal promotions. Comments
Amex's Digital Wallet Goes to China
Jan 18, 2012 -
The move builds on credit giant's plays with mobile apps like Foursquare, Seamless, and Scvngr.
Comments
48 Items That Technology Will Replace This Decade
Jan 18, 2012 - Predictions: These changes stand to affect the future of media, marketing, and commerce. Comments
The Future Is Free*
Jan 10, 2012 - Gift marketing can be a powerful promotion tool enhanced by social media. Here are three tips for marketers. Comments
Groupon's Big Deal: Worldwide Trip for $10K and $20K
Dec 12, 2011 -
Flights to stop at Paris, Beijing, and other international destinations.
Comments
Virgin America's Google Offer Caps a Very Digital 2011
Dec 8, 2011 - Flight vouchers sold out within hours today. Comments
If AOL Is Ford, What's Facebook?
Dec 7, 2011 -
If AOL is the Ford brand, as its CEO claims, what are the makes and models of its rivals?
Comments
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