Virgin America's Google Offer Caps a Very Digital 2011

Dec 8, 2011 - Flight vouchers sold out within hours today. Comments

If AOL Is Ford, What's Facebook?

microsoft-97fordtaurus Dec 7, 2011 - If AOL is the Ford brand, as its CEO claims, what are the makes and models of its rivals? Comments

Groupon: Is It the Deals or the Copy?

Nov 23, 2011 - Groupon wasn't the first deals business, so what is fueling its success? Is it the deals, or the way it sells the deals? Comments

Groupon Deals $1 Lunches in 25 Cities

groupon-now Nov 17, 2011 - Some proceeds will go to yuletide charity. Comments

Google Dominates List of Most Effective TV Ads by Dot-Coms

Nov 9, 2011 - TheLadders and GoDaddy get low scores in ad effectiveness study. Comments

Groupon Before IPO: A Marketing Timeline

groupon-now Nov 4, 2011 - Deals giant has had more marketing triumphs than setbacks. Comments

Group-Buying Sites Will Fade Out

Nov 2, 2011 - Three reasons why group buying does not serve merchants, marketers, or consumers. Comments Focuses on E-Retail Offers

dailydeals Nov 1, 2011 - Online merchants can use deals to build their email lists. Comments

AdKnowledge Snatches Up AdParlor, 'Largest' Facebook Ad Platform

Nov 1, 2011 - AdParlor is said to be a top revenue earner in emerging field of Facebook ad tools. Comments

Latinos and Coupons: A Tale of Two Worlds

Oct 25, 2011 - Why are Latinos hesitating to use coupons? Comments

Google's Daily Deals Are Becoming More Targeted

google-offers24 Oct 10, 2011 - Search giant gives consumers the opportunity to identify preferences for "Offers" product. Comments

How Groupon's Value Is Based On Performance Marketing

Oct 3, 2011 - CPA marketing to acquire more users in the international Internet marketplace can exponentially increase a business's worth. Comments

GameStop And Coke Launch National Scvngr Campaign

2challenge1 Sep 29, 2011 - It's the largest brand activation yet for the geo-social app. Comments

Groupon's New Deal: Direct E-commerce

groupon-goods Sep 28, 2011 - Daily deals player launches "Groupon Goods" after profitable run in the U.K. Comments

Mobile Coupon Service Takes on Daily Deals in Canada

pushadeal Sep 22, 2011 - Venture aims to attract merchants by charging less than rivals. Comments

Social, Local, Mobile (SoLoMo) Innovation or Evolution

Sep 22, 2011 - Much of the recent activity surrounding social, local, and mobile seems to center around refinement or evolution versus innovation. Comments

Daily Deal Sites: Keeping It Real Relevant

Sep 20, 2011 - Since many daily deal sites are basically online retailers, they need to adopt the same level of personalization and lifecycle marketing that successful online retailers are known for. Comments

Amazon Local Leans on LivingSocial to Grow Ad Sales

amazon-local Sep 19, 2011 - No. 2 deals player is selling Amazon Local, which now appears in 44 markets. Comments

Groupon Expected to Respond to Lawsuit on Monday

Sep 9, 2011 - Sales force sues daily deals player in overtime pay dispute. Comments Emerges As Deals Launch Pad

Sep 7, 2011 - Geo-targeted ads on home page accompany Google Offers rollout in five new cities. Comments

A Call to Arms: Where Are Our Innovators?

virtualsubwaystore Sep 6, 2011 - In my quest to find innovators, U.K. retail brand Tesco shows us how it's done locally through a virtual subway store in South Korea. Comments

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