May 20, 2015 - Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Comments
Jun 8, 2012 - Pernod Ricard uses Facebook to fight underage drinking; XL Marketing gets $70 million investment. Comments
Nov 9, 2011 - Look at the commitment that Walmart is making. Comments
Oct 18, 2011 - Simon Fleming-Wood becomes first CMO of Internet radio service, which faces tough new competition in the U.S. Comments
Sep 22, 2011 - GSI Commerce is growing its marketing offerings and winning new business. Comments
Mar 28, 2011 - Deal will make auction giant a major player in interactive marketing services. Comments
Jan 10, 2011 - ClearSaleing will be housed in GSI's marketing services unit, led by Chris Saridakis. Comments
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT