Top Five Reasons Why Dot Brands Will Have a Data Edge

May 20, 2015 - Applying for generic top-level domains and having their own Internet neighborhoods would allow brands like Google, Amazon and Nike to mine customer data in a more sophisticated way. Comments

Will New Domain Extensions Be to the Internet What Cable Was to Television?

domain-expansion Apr 22, 2015 - Just as kids today may not be able to picture a world with only three TV channels, soon we may live in a time where we couldn't imagine living with so few channels of the Internet. Comments

In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands Offer More Security & Trust

Malware cyber criminal Mar 25, 2015 - Dot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies. Comments

Will Hashtags Take Over the Internet?

hashtag Feb 25, 2015 - A look at what new domain names and hashtags have in common. Comments

For Brands With a gTLD, It’s Time to Rethink Your SEO Strategy

shutterstock-157139333 Jan 28, 2015 - Owning your own generic top-level domain (gTLD) means it's important to rethink your SEO strategy, as gTLDs will ultimately change how people search and navigate the Internet. Comments

Search-Driven Microsites in Brand gTLDs – Top Trend for 2015

Colourful web address URL bar in blue Jan 5, 2015 - As gTLDs begin to take hold, we'll likely see brands introducing microsites before attempting to migrate their entire homepages over to the new domains. Comments

Connecting Digital & Real-World Experiences: Why Brand gTLDs Could Bridge the Gap

bridge-gap-jump Dec 3, 2014 - Brands with gTLDs have the ability to control the entire user experience - from dedicated microsites to targeted in-store experiences. Comments

What gTLDs and Patents Forecast for Digital Marketers

patent-pending Nov 5, 2014 - Taking a look at what gTLDs and patents brands have filed for can give marketers a look at what may be coming up in the digital ecosystem. Comments

The Home Page Is Dead and Microsites Are the Future - What That Means for New gTLDs

home-page-is-dead Oct 8, 2014 - Brands can use their gTLDs to unchain themselves from the home page concept, and redirect consumers to microsites, landing pages, search, and apps. Comments

2014 Is the Year of the Pigeon for Google’s Search Algorithm: Will 2015 Be the Year of the gTLD Cat?

shutterstock-135416996 Sep 10, 2014 - Thousands of new gTLDs will be launched in the next two years. Will Google's algorithm take this into account? Comments

5 Things Your CEO Should Know About gTLDs

brandgtldoptions Aug 13, 2014 - As the Internet continues to evolve with the adoption and expansion of gTLDs, chief executives need to be prepared to evolve along with it. Here are the top five things CEOs need to know about the new gTLDs. Comments

Will the New gTLDs Spur Digital Innovation Away From the Home Page?

shutterstock-135416996 Jul 16, 2014 - With the acquisition of new top-level domains, many brands are forced to think about how to reinvent their Web experience. Will this be the push they need to think outside the box about what they could do in their digital spaces? Comments

Brand Sponsored Content via New gTLDs as Channels – the Soap Opera of the Future?

brandgtldoptions Jun 18, 2014 - With half of the world's top brands launching their own gTLD or channel of the Internet, the concept of building out content in these new spaces will shift how we consume our entertainment and how consumer goods companies reach their target audiences... Comments

Think It’s Too Costly to Build Your Own Social Platform? Think Again

marketing-platform May 21, 2014 - New services allow brands to develop integrated solutions with existing and new social media, creating branded social platforms. Comments

Google and Samsung Among First to Sign New ICANN Registry Agreements for gTLDs

brandgtldoptions Apr 23, 2014 - The first group of brands has signed contracts with ICANN so that they can start using their new branded top-level domains. What new forms of advertising and marketing can we expect to see? Comments

Why Did Facebook Spend $19 Billion on WhatsApp but Not $185K on .Facebook?

facebook-f-2013 Mar 26, 2014 - How could the social media giant have missed the opportunity to own its most important asset at the registry level - its website? Here are a few ideas of what Facebook could have done with .Facebook. Comments

Google Chromecast, Cable Consolidation, and Fiber Optic Cable Could Boost Impact of gTLDs

gtld-shutterstock-29471569 Feb 26, 2014 - The affordability of Chromecast, Comcast's bid to buy Time Warner Cable, and Internet connections at fiber optic speed means consumers are near the tipping point on how they consume their content. Comments

New gTLDs Are Coming -- Which Brands Are in and Which Opted Out?

brandgtldoptions Jan 29, 2014 - Many of the world's top brands will now own their own branded top-level domains, opening up a new world of marketing possibilities. Comments

Top 10 gTLDs to Watch in 2014

shutterstock-135416996 Jan 7, 2014 - The moment every gTLD applicant has been waiting for is finally here - the first ones will launch this year. These are the top 10 gTLDs to watch in 2014 Comments

What Cookies, Hummingbird & gTLDs Mean for Digital Marketers in 2014

crystal-ball-future Dec 4, 2013 - Not only are digital marketers grappling with new social media sites popping up daily, they also face new challenges to integrate mobile apps, messaging and track data across platforms. CMOs have more to manage than ever before. Comments

Donuts' New gTLDs – a Digital Shopping Mall

donuts Nov 6, 2013 - The digital shopping mall of domains is getting ready for its grand opening. Will a new domain become the thing everyone is talking about? Comments

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