gTLD

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Will the New gTLDs Spur Digital Innovation Away From the Home Page?

Jul 16, 2014 - With the acquisition of new top-level domains, many brands are forced to think about how to reinvent their Web experience. Will this be the push they need to think outside the box about what they could do in their digital spaces? Comments

Brand Sponsored Content via New gTLDs as Channels – the Soap Opera of the Future?

brandgtldoptions Jun 18, 2014 - With half of the world's top brands launching their own gTLD or channel of the Internet, the concept of building out content in these new spaces will shift how we consume our entertainment and how consumer goods companies reach their target audiences... Comments

Think It’s Too Costly to Build Your Own Social Platform? Think Again

marketing-platform May 21, 2014 - New services allow brands to develop integrated solutions with existing and new social media, creating branded social platforms. Comments

Google and Samsung Among First to Sign New ICANN Registry Agreements for gTLDs

brandgtldoptions Apr 23, 2014 - The first group of brands has signed contracts with ICANN so that they can start using their new branded top-level domains. What new forms of advertising and marketing can we expect to see? Comments

Why Did Facebook Spend $19 Billion on WhatsApp but Not $185K on .Facebook?

facebook-f-2013 Mar 26, 2014 - How could the social media giant have missed the opportunity to own its most important asset at the registry level - its website? Here are a few ideas of what Facebook could have done with .Facebook. Comments

Google Chromecast, Cable Consolidation, and Fiber Optic Cable Could Boost Impact of gTLDs

gtld-shutterstock-29471569 Feb 26, 2014 - The affordability of Chromecast, Comcast's bid to buy Time Warner Cable, and Internet connections at fiber optic speed means consumers are near the tipping point on how they consume their content. Comments

New gTLDs Are Coming -- Which Brands Are in and Which Opted Out?

brandgtldoptions Jan 29, 2014 - Many of the world's top brands will now own their own branded top-level domains, opening up a new world of marketing possibilities. Comments

Top 10 gTLDs to Watch in 2014

shutterstock-135416996 Jan 7, 2014 - The moment every gTLD applicant has been waiting for is finally here - the first ones will launch this year. These are the top 10 gTLDs to watch in 2014 Comments

What Cookies, Hummingbird & gTLDs Mean for Digital Marketers in 2014

shutterstock-145689659 Dec 4, 2013 - Not only are digital marketers grappling with new social media sites popping up daily, they also face new challenges to integrate mobile apps, messaging and track data across platforms. CMOs have more to manage than ever before. Comments

Donuts' New gTLDs – a Digital Shopping Mall

donuts Nov 6, 2013 - The digital shopping mall of domains is getting ready for its grand opening. Will a new domain become the thing everyone is talking about? Comments

Brand gTLD Subdomain Strategy: Navigating the New Technology Platform

Windows 8.1 apps and services one vision plan Oct 9, 2013 - As smart TVs begin to connect the in-home experience to the web, brand gTLDs have the power to deliver this same market-based solution through the intuitive navigation inherent to the technology platform of the gTLD. Comments

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