Jan 14, 2014 - UK- based Guardian News & Media (GNM) has signed a deal with AOL Networks’ video ad platform, Adap.tv, to provide a private video ad marketplace for the publisher. The company will sell video ad inventory programmatically to select trading desks and agencies. Comments
Mar 8, 2013 - The Guardian has launched a campaign with both a real-world and social component, asking U.S. readers to weigh in on four political debates. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
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