Havas

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New Havas Brand to Drive More Than $70M in Data-Related Revenue

Jan 29, 2015 - The ad network has consolidated its full-service global agency Havas EHS and data intelligence agency Havas Discovery into one new brand called Helia. Comments

Wearables: A Double-Edged Sword

wearables-fitness Jan 28, 2015 - Wearable devices offer marketers another data layer to deliver more personalized messages. But if advertisers fail to use the data properly, they will interrupt the consumer experience. Comments

How Can You Make Your Big Data "Smarter"?

intelligence Jan 27, 2015 - Data specialists from Vizeum, Havas, and DigitasLBi share their advice on how to segment and test big data in order to make better-informed marketing decisions. Comments

What Should Digital Marketers Closely Watch at CES 2015?

cesimage Jan 6, 2015 - Industry professionals from Tribal Worldwide, Havas Worldwide, SapientNitro, BBDO, and Isobar US predict that wearables, autonomous cars, data insights, virtual reality (VR), and the Internet of things will be the top trends for this year’s Consumer... Comments

Digital Marketing People on the Move: December 2014 Roundup

connected-people-diagram Jan 5, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during December of 2014. Comments

Digital Marketing Trends to Watch Out for in 2015

digital-marketing-trends-1 Dec 24, 2014 - We consulted with industry leaders about what digital marketers should focus on in the coming year. Take a look at their expert tips and predictions. Comments

Turning Dialect Into Data

keywords-seo-writing Oct 23, 2014 - U.K-based company Relative Insight analyzes language and turns it into a data file. Originally developed to help law enforcement to catch cyber criminals, the technology has recently expanded into the marketing world. Comments

Will Snapchat's Lack of Targeting in First Ad Do More Harm Than Good?

snapchat-logo Oct 20, 2014 - Over the weekend the platform launched its first ad, a Snap from the movie "Ouija" that appeared in users' Recent Updates feed. But will the lack of targeting hinder the ads’ effectiveness? Comments

Digital Marketing People on the Move: September 2014 Roundup

self-promotion Oct 6, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during September of this year. Comments

Digital Marketing People on the Move: July 2014 Roundup

latin-business Aug 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during July. Comments

Digital Marketing People on the Move: June 2014 Roundup

partnership2014 Jul 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during June. Comments

Former NBA Player Jamal Mashburn Opens Ad Agency

nba-basketball Mar 28, 2014 - Former NBA Player Jamal Mashburn is teaming up with advertising veteran Jonathan Sackett to open an ad agency, with offices in Chicago and Miami. Comments

Havas Media APAC: Mobile Marketing to Accelerate Growth in 2014 [Video]

gautamdutt Jan 13, 2014 - Havas Media digital exec weighs in on mobile, RTB, and social media trends to note in 2014. Comments

VIDEO: What Should Digital Marketers be Focused on in 2014?

2013-to-2014-year-in-review Dec 16, 2013 - Greater investment in video and mobile, as well as a stronger customer journey through better story telling are just some of the recommendations from our industry experts on key focal points for 2014. Comments

Havas Strengthens Big Data Capabilities With Acquisition of MFG Labs

havas-mfg Jun 6, 2013 - Havas Media has acquired Paris-based MFG Labs for an undisclosed sum. In a statement from the agency group, the move has been made in order to strengthen core data and analytics across its portfolio. Comments

Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas, and Razorfish Hires

christianbehrendt-sized May 24, 2013 - VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires. Comments

Havas Teams With DG for TV/Digital Delivery

partnership Apr 30, 2013 - Havas Media and DG will deliver an integrated solution for online and television campaign management. Comments

Havas Buys Stake in Crowd Sourcing Agency

victorsspoils Apr 3, 2012 - Victor & Spoils solicits ideas from writers, art directors and strategists around the world. Comments

Execs & Accounts: R/GA Hires in SF, La Comunidad Wins Original Penguin

Apr 8, 2011 - R/GA San Francisco names executive creative directors; Perry Ellis appoints La Comunidad for Original Penguin by Munsingwear. Comments

Huge Aligned With Unilever; Bossert to R/GA New York [Execs/Accounts]

bossertrga Mar 25, 2011 - Lowe & Partners tapped Huge as its preferred digital partner for Unilever. Comments

Agency Vet DeCourcy Launches Social-Media Firm for Havas

colleen-decourcy Jan 24, 2011 - New agency will bring together its own technologists with videographers, journalists and other content creators. Comments

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