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Digital Marketing People on the Move: July 2014 Roundup

Aug 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during July. Comments

Digital Marketing People on the Move: June 2014 Roundup

partnership2014 Jul 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during June. Comments

Former NBA Player Jamal Mashburn Opens Ad Agency

nba-basketball Mar 28, 2014 - Former NBA Player Jamal Mashburn is teaming up with advertising veteran Jonathan Sackett to open an ad agency, with offices in Chicago and Miami. Comments

Havas Media APAC: Mobile Marketing to Accelerate Growth in 2014 [Video]

gautamdutt Jan 13, 2014 - Havas Media digital exec weighs in on mobile, RTB, and social media trends to note in 2014. Comments

VIDEO: What Should Digital Marketers be Focused on in 2014?

2013-to-2014-year-in-review Dec 16, 2013 - Greater investment in video and mobile, as well as a stronger customer journey through better story telling are just some of the recommendations from our industry experts on key focal points for 2014. Comments

Havas Strengthens Big Data Capabilities With Acquisition of MFG Labs

havas-mfg Jun 6, 2013 - Havas Media has acquired Paris-based MFG Labs for an undisclosed sum. In a statement from the agency group, the move has been made in order to strengthen core data and analytics across its portfolio. Comments

Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas, and Razorfish Hires

christianbehrendt-sized May 24, 2013 - VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires. Comments

Havas Teams With DG for TV/Digital Delivery

partnership Apr 30, 2013 - Havas Media and DG will deliver an integrated solution for online and television campaign management. Comments

Havas Buys Stake in Crowd Sourcing Agency

victorsspoils Apr 3, 2012 - Victor & Spoils solicits ideas from writers, art directors and strategists around the world. Comments

Execs & Accounts: R/GA Hires in SF, La Comunidad Wins Original Penguin

Apr 8, 2011 - R/GA San Francisco names executive creative directors; Perry Ellis appoints La Comunidad for Original Penguin by Munsingwear. Comments

Huge Aligned With Unilever; Bossert to R/GA New York [Execs/Accounts]

bossertrga Mar 25, 2011 - Lowe & Partners tapped Huge as its preferred digital partner for Unilever. Comments

Agency Vet DeCourcy Launches Social-Media Firm for Havas

colleen-decourcy Jan 24, 2011 - New agency will bring together its own technologists with videographers, journalists and other content creators. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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