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The Rise of the Paid Social Network Business Model

Oct 22, 2014 - There's a growing acceptance of pay-for-play in the digital and, more specifically, social worlds. How will you adapt to the new model? Comments

The Sudden Death of Cable?

tv-static Oct 20, 2014 - The advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact on the world of digital video analytics. Comments

True Detectives

sherlock-holmes Aug 28, 2014 - There are many similarities between the work of a detective and the work of a digital analyst. Here is a look at some of them, with some words of wisdom from Mr. Sherlock Holmes. Comments

How to Make Funny Videos Without Becoming the Laughing Stock of the Internet

shutterstock-161305277 Jul 31, 2014 - Humor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating relatable content that isn't too long and tells a brand’s story. Comments

Netflix Moves to Content Marketing, but is it Marketing Content?

netflix-logo Apr 25, 2014 - As the service moves from word of mouth marketing to brand advertising, is it missing out on social media opportunities? Comments

A Guide to Ads on Tumblr – What’s New and What’s Next

apple-tumblr Mar 13, 2014 - In honor of Apple's arrival on the social site Tumblr, let's take a look at what makes Tumblr worth buying into, and what awaits future advertising brands. Comments

It’s OK for the Old Dinosaurs to Die

tv-static Feb 28, 2014 - If cable companies can modernize and improve their customer service, they will be on their way to competing with the more modern companies. But continually ignoring the warning signs means they are dinosaurs, and will soon die out. Comments

Today's Innovation Is Happening in the Home

steak Feb 23, 2014 - Google’s purchase of Nest threw a few people into a spin and it made me realize there’s an opportunity for brands to redefine the way they're experienced in the heart of consumers' lives – in the home. Comments

"House of Cards," "True Detective," and TV Marketing Strategy Takeaways

houseofcards-tumblr Feb 20, 2014 - Digital media has much to offer TV. As it turns out, TV has something to give digital strategists, too. A look at the marketing strategies of "House of Cards" and "True Detective." Comments

Green Giant to Dieters: Go Ahead, Cheat with Vegetables

green-giant-difference Sep 26, 2013 - Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make consumers rethink vegetables. Comments

5 Innovative Buys You Might Have Missed

Dec 29, 2011 - Prepare for 2012 by assessing these innovative campaigns that tapped Facebook apps, iPad ads, and geo-social buys. Comments

Brands Create Exec Roles For Social Media

social-directors-title Oct 27, 2011 - Newly hired marketing specialists talk integration. Comments

Tech and Entertainment Brands Embrace Twitter Promoted Trends

twitter-jpeg Jul 1, 2011 - The likes of HBO, RockstarGames, Dell, and Siemens have purchased the ads. Comments

New High Water Mark for Social TV Check-Ins

true-blood-stickers Jun 30, 2011 - Premiere of HBO's True Blood engaged GetGlue users in unprecedented numbers. Comments

Fans Inject HBO's True Blood Into Social Networks

trueblood Jun 17, 2011 - Facebook interactive video app teases upcoming season of vampire drama. Comments

Ross Levinsohn Details Yahoo's Failures (And a Few Successes)

100-0005 Jun 8, 2011 - Tough love for sales and marketing efforts. Comments

How Threadless Spins Gold on Twitter, Facebook

Mar 30, 2011 - Entrepreneurs, marketers – and even an astronaut – show they have the right stuff at the Shorty Awards. Comments

HBO Grants Store Discounts to 'True Blood' Fans on GetGlue

getglue-checkins-discounts Oct 14, 2010 - Merchandise tie-in is the first promotional discount to be offered by social entertainment company GetGlue. Comments

'Kenny Powers' Imposter Comes Clean on Twitter Marketing

powerskenny Sep 13, 2010 - A New York-based comedian has turned his affection for HBO's "Eastbound & Down" into a Twitter audience that dwarfs those of major brands. In a ClickZ exclusive, he talks about staying in character - in 140 characters or less. Comments

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