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5 Innovative Buys You Might Have Missed

Tessa Wegert  |  Media Buying

Dec 29, 2011 - Prepare for 2012 by assessing these innovative campaigns that tapped Facebook apps, iPad ads, and geo-social buys. Comments

Christopher Heine  |  Social Media

Brands Create Exec Roles For Social Media

social-directors-title Oct 27, 2011 - Newly hired marketing specialists talk integration. Comments

Kate Kaye  |  Social Media

Tech and Entertainment Brands Embrace Twitter Promoted Trends

twitter-jpeg Jul 1, 2011 - The likes of HBO, RockstarGames, Dell, and Siemens have purchased the ads. Comments

Lisa Lacy  |  Social Media

New High Water Mark for Social TV Check-Ins

true-blood-stickers Jun 30, 2011 - Premiere of HBO's True Blood engaged GetGlue users in unprecedented numbers. Comments

Lisa Lacy  |  Social Media

Fans Inject HBO's True Blood Into Social Networks

trueblood Jun 17, 2011 - Facebook interactive video app teases upcoming season of vampire drama. Comments

Zachary Rodgers  |  Media Buying

Ross Levinsohn Details Yahoo's Failures (And a Few Successes)

100-0005 Jun 8, 2011 - Tough love for sales and marketing efforts. Comments

Anna Maria Virzi  |  Strategies

How Threadless Spins Gold on Twitter, Facebook

Mar 30, 2011 - Entrepreneurs, marketers – and even an astronaut – show they have the right stuff at the Shorty Awards. Comments

Lisa Lacy  |  Sports & Entertainment

HBO Grants Store Discounts to 'True Blood' Fans on GetGlue

getglue-checkins-discounts Oct 14, 2010 - Merchandise tie-in is the first promotional discount to be offered by social entertainment company GetGlue. Comments

Christopher Heine  |  Social Media

'Kenny Powers' Imposter Comes Clean on Twitter Marketing

powerskenny Sep 13, 2010 - A New York-based comedian has turned his affection for HBO's "Eastbound & Down" into a Twitter audience that dwarfs those of major brands. In a ClickZ exclusive, he talks about staying in character - in 140 characters or less. Comments

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