Marketing News & Expert Advice
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HBO
Green Giant to Dieters: Go Ahead, Cheat with Vegetables
Sep 26, 2013 - Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make consumers rethink vegetables. Comments
5 Innovative Buys You Might Have Missed
Dec 29, 2011 - Prepare for 2012 by assessing these innovative campaigns that tapped Facebook apps, iPad ads, and geo-social buys. Comments
Brands Create Exec Roles For Social Media
Oct 27, 2011 -
Newly hired marketing specialists talk integration.
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Tech and Entertainment Brands Embrace Twitter Promoted Trends
Jul 1, 2011 -
The likes of HBO, RockstarGames, Dell, and Siemens have purchased the ads.
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New High Water Mark for Social TV Check-Ins
Jun 30, 2011 -
Premiere of HBO's True Blood engaged GetGlue users in unprecedented numbers.
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Fans Inject HBO's True Blood Into Social Networks
Jun 17, 2011 -
Facebook interactive video app teases upcoming season of vampire drama.
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Ross Levinsohn Details Yahoo's Failures (And a Few Successes)
Jun 8, 2011 -
Tough love for sales and marketing efforts.
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How Threadless Spins Gold on Twitter, Facebook
Mar 30, 2011 - Entrepreneurs, marketers – and even an astronaut – show they have the right stuff at the Shorty Awards. Comments
HBO Grants Store Discounts to 'True Blood' Fans on GetGlue
Oct 14, 2010 -
Merchandise tie-in is the first promotional discount to be offered by social entertainment company GetGlue.
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'Kenny Powers' Imposter Comes Clean on Twitter Marketing
Sep 13, 2010 -
A New York-based comedian has turned his affection for HBO's "Eastbound & Down" into a Twitter audience that dwarfs those of major brands. In a ClickZ exclusive, he talks about staying in character - in 140 characters or less.
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