Jun 27, 2013 - Whether you've already allocated part of your ad budget to this segment or are considering doing so in the year to come, this is a subject worthy of careful scrutiny. Comments
Nov 1, 2011 - Automotive and fashion channels will draw on Car and Driver, Harper's Bazaar, and other titles. Comments
Jun 1, 2011 - Unit will focus on real-time execution across the social graph. Comments
May 13, 2011 - From custom ads to custom apps, publishers increasingly tailor content for advertisers. Comments
Feb 28, 2011 - QuadrantONE partners The New York Times Co., Hearst, Tribune and Gannett will offer real-time bidding on inventory. Comments
Aug 17, 2010 - Hearst-owned iCrossing taps DataXu to support real-time ad optimization and bidding for display ad campaigns. Comments
Jul 13, 2010 - Meredith to capitalize on mobile marketing growth. Comments
Jun 3, 2010 - Creates marketing services unit to house the agency, and promises future investments in the space. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 23, 2014