Jun 27, 2013 - Whether you've already allocated part of your ad budget to this segment or are considering doing so in the year to come, this is a subject worthy of careful scrutiny. Comments
Nov 1, 2011 - Automotive and fashion channels will draw on Car and Driver, Harper's Bazaar, and other titles. Comments
Jun 1, 2011 - Unit will focus on real-time execution across the social graph. Comments
May 13, 2011 - From custom ads to custom apps, publishers increasingly tailor content for advertisers. Comments
Feb 28, 2011 - QuadrantONE partners The New York Times Co., Hearst, Tribune and Gannett will offer real-time bidding on inventory. Comments
Aug 17, 2010 - Hearst-owned iCrossing taps DataXu to support real-time ad optimization and bidding for display ad campaigns. Comments
Jul 13, 2010 - Meredith to capitalize on mobile marketing growth. Comments
Jun 3, 2010 - Creates marketing services unit to house the agency, and promises future investments in the space. Comments
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT