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In Spite of Uncertainty, Native Ad Spending Grows

Jun 27, 2013 - Whether you've already allocated part of your ad budget to this segment or are considering doing so in the year to come, this is a subject worthy of careful scrutiny. Comments

Hearst Backs YouTube's New Original Channels

youtube-logo Nov 1, 2011 - Automotive and fashion channels will draw on Car and Driver, Harper's Bazaar, and other titles. Comments

A Year After Hearst Buy, ICrossing Opens Branded Content Arm

Jun 1, 2011 - Unit will focus on real-time execution across the social graph. Comments

Publishers Build Out Digital Marketing Services

May 13, 2011 - From custom ads to custom apps, publishers increasingly tailor content for advertisers. Comments

QuadrantONE Morphs Into Private Ad Exchange, Shuns Networks

Feb 28, 2011 - QuadrantONE partners The New York Times Co., Hearst, Tribune and Gannett will offer real-time bidding on inventory. Comments

Another Search Firm Embraces Exchange-Traded Display Ads

Aug 17, 2010 - Hearst-owned iCrossing taps DataXu to support real-time ad optimization and bidding for display ad campaigns. Comments

Meredith Expands Mobile Marketing Offering with Hyperfactory Acquisition

Jul 13, 2010 - Meredith to capitalize on mobile marketing growth. Comments

Hearst Acquires Digital Agency iCrossing

Jun 3, 2010 - Creates marketing services unit to house the agency, and promises future investments in the space. Comments

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