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In Spite of Uncertainty, Native Ad Spending Grows

Jun 27, 2013 - Whether you've already allocated part of your ad budget to this segment or are considering doing so in the year to come, this is a subject worthy of careful scrutiny. Comments

Hearst Backs YouTube's New Original Channels

youtube-logo Nov 1, 2011 - Automotive and fashion channels will draw on Car and Driver, Harper's Bazaar, and other titles. Comments

A Year After Hearst Buy, ICrossing Opens Branded Content Arm

Jun 1, 2011 - Unit will focus on real-time execution across the social graph. Comments

Publishers Build Out Digital Marketing Services

May 13, 2011 - From custom ads to custom apps, publishers increasingly tailor content for advertisers. Comments

QuadrantONE Morphs Into Private Ad Exchange, Shuns Networks

Feb 28, 2011 - QuadrantONE partners The New York Times Co., Hearst, Tribune and Gannett will offer real-time bidding on inventory. Comments

Another Search Firm Embraces Exchange-Traded Display Ads

Aug 17, 2010 - Hearst-owned iCrossing taps DataXu to support real-time ad optimization and bidding for display ad campaigns. Comments

Meredith Expands Mobile Marketing Offering with Hyperfactory Acquisition

Jul 13, 2010 - Meredith to capitalize on mobile marketing growth. Comments

Hearst Acquires Digital Agency iCrossing

Jun 3, 2010 - Creates marketing services unit to house the agency, and promises future investments in the space. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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