Marketing News & Expert Advice
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Hearst.com
Hearst Backs YouTube's New Original Channels
Automotive and fashion channels will draw on Car and Driver, Harper's Bazaar, and other titles.
A Year After Hearst Buy, ICrossing Opens Branded Content Arm
Unit will focus on real-time execution across the social graph.
Publishers Build Out Digital Marketing Services
From custom ads to custom apps, publishers increasingly tailor content for advertisers.
QuadrantONE Morphs Into Private Ad Exchange, Shuns Networks
QuadrantONE partners The New York Times Co., Hearst, Tribune and Gannett will offer real-time bidding on inventory.
Another Search Firm Embraces Exchange-Traded Display Ads
Hearst-owned iCrossing taps DataXu to support real-time ad optimization and bidding for display ad campaigns.
Meredith Expands Mobile Marketing Offering with Hyperfactory Acquisition
Meredith to capitalize on mobile marketing growth.
Hearst Acquires Digital Agency iCrossing
Creates marketing services unit to house the agency, and promises future investments in the space.
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