Jun 27, 2013 - Whether you've already allocated part of your ad budget to this segment or are considering doing so in the year to come, this is a subject worthy of careful scrutiny. Comments
Nov 1, 2011 - Automotive and fashion channels will draw on Car and Driver, Harper's Bazaar, and other titles. Comments
Jun 1, 2011 - Unit will focus on real-time execution across the social graph. Comments
May 13, 2011 - From custom ads to custom apps, publishers increasingly tailor content for advertisers. Comments
Feb 28, 2011 - QuadrantONE partners The New York Times Co., Hearst, Tribune and Gannett will offer real-time bidding on inventory. Comments
Aug 17, 2010 - Hearst-owned iCrossing taps DataXu to support real-time ad optimization and bidding for display ad campaigns. Comments
Jul 13, 2010 - Meredith to capitalize on mobile marketing growth. Comments
Jun 3, 2010 - Creates marketing services unit to house the agency, and promises future investments in the space. Comments
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
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