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Hearst Backs YouTube's New Original Channels

Susan Kuchinskas  |  Video

Nov 1, 2011 - Automotive and fashion channels will draw on Car and Driver, Harper's Bazaar, and other titles. Comments

Douglas Quenqua  |  Publishing

A Year After Hearst Buy, ICrossing Opens Branded Content Arm

Jun 1, 2011 - Unit will focus on real-time execution across the social graph. Comments

Anna Maria Virzi  |  Strategies

Publishers Build Out Digital Marketing Services

May 13, 2011 - From custom ads to custom apps, publishers increasingly tailor content for advertisers. Comments

Jack Marshall  |  Display Advertising

QuadrantONE Morphs Into Private Ad Exchange, Shuns Networks

Feb 28, 2011 - QuadrantONE partners The New York Times Co., Hearst, Tribune and Gannett will offer real-time bidding on inventory. Comments

Zachary Rodgers  |  Display Advertising

Another Search Firm Embraces Exchange-Traded Display Ads

Aug 17, 2010 - Hearst-owned iCrossing taps DataXu to support real-time ad optimization and bidding for display ad campaigns. Comments

Jack Marshall  |  Media Buying

Meredith Expands Mobile Marketing Offering with Hyperfactory Acquisition

Jul 13, 2010 - Meredith to capitalize on mobile marketing growth. Comments

Jack Marshall  |  Media Buying

Hearst Acquires Digital Agency iCrossing

Jun 3, 2010 - Creates marketing services unit to house the agency, and promises future investments in the space. Comments

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