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Tweet-a-Coke Seeks to Engage Movie-Going Teens

Jul 30, 2014 - The soft drink giant has partnered with Regal Cinemas in its Tweet-a-Coke program, which attempts to follow Starbucks' lead, as well as to talk to teens in a new way. Comments

ClickZ’s Super Bowl XLVIII Ad Pregame Show

tmobile-puppies Jan 31, 2014 - Highlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to see a woman quit her job in front of millions. Comments

ClickZ’s Super Bowl XLVIII Ad Preview

super-bowl-arnold-2 Jan 22, 2014 - Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Comments

Social Shopping Will Steer Companies to Rethink Digital Footprint [Video]

footprint Jan 19, 2012 - A key trend for 2012: Social, shopping and a company's digital footprint will integrate into one space. Comments

Social Media Is Ketchup

ketchupfeatured Jan 6, 2011 - The lasting power and success of ketchup is similar to how marketers use social media in their overall marketing campaigns. Comments

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