Big Game growth hacking: spotlight on Avocados From Mexico's Ivonne Kinser
Strategies

Big Game growth hacking: spotlight on Avocados From Mexico's Ivonne Kinser

8y Mike O'Brien

Big Game growth hacking: spotlight on Avocados Fro...

Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company&...

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Tweet-a-Coke Seeks to Engage Movie-Going Teens
Social

Tweet-a-Coke Seeks to Engage Movie-Going Teens

10y Lisa Lacy

Tweet-a-Coke Seeks to Engage Movie-Going Teens

The soft drink giant has partnered with Regal Cinemas in its Tweet-a-Coke program, which attempts to follow Starbucks' lead, as well as to talk to tee...

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ClickZ’s Super Bowl XLVIII Ad Pregame Show
Marketing

ClickZ’s Super Bowl XLVIII Ad Pregame Show

10y Lisa Lacy

ClickZ’s Super Bowl XLVIII Ad Pregame Show

Highlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to...

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ClickZ’s Super Bowl XLVIII Ad Preview
Marketing

ClickZ’s Super Bowl XLVIII Ad Preview

10y Lisa Lacy

ClickZ’s Super Bowl XLVIII Ad Preview

Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Read M...

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Social Shopping Will Steer Companies to Rethink Digital Footprint [Video]
Asia

Social Shopping Will Steer Companies to Rethink Digital Footprint [Video]

12y Brandon Cheung

Social Shopping Will Steer Companies to Rethink Di...

A key trend for 2012: Social, shopping and a company's digital footprint will integrate into one space. Read More...

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Social Media Is Ketchup
Asia

Social Media Is Ketchup

13y Brandon Cheung

Social Media Is Ketchup

The lasting power and success of ketchup is similar to how marketers use social media in their overall marketing campaigns. Read More...

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