Nov 7, 2012 - New research from social media benchmarking company Unmetric finds that Facebook is the social media platform of choice for candy companies. Comments
Apr 22, 2011 - Iconic candy brands use social campaigns and contests to ensure Easter baskets are filled with their goodies. Comments
Sep 14, 2010 - Hershey asks a federal judge to declare that its free app does not infringe on a rival's paid one. Comments
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.