Nov 7, 2012 - New research from social media benchmarking company Unmetric finds that Facebook is the social media platform of choice for candy companies. Comments
Apr 22, 2011 - Iconic candy brands use social campaigns and contests to ensure Easter baskets are filled with their goodies. Comments
Sep 14, 2010 - Hershey asks a federal judge to declare that its free app does not infringe on a rival's paid one. Comments
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT