Nov 7, 2012 - New research from social media benchmarking company Unmetric finds that Facebook is the social media platform of choice for candy companies. Comments
Apr 22, 2011 - Iconic candy brands use social campaigns and contests to ensure Easter baskets are filled with their goodies. Comments
Sep 14, 2010 - Hershey asks a federal judge to declare that its free app does not infringe on a rival's paid one. Comments
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
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