Hitwise

Swing State Site Traffic: How Obama and Romney Did in July

Aug 10, 2012 - People in six swing states were more likely to visit Romney's site in July; Obama had strength in five. Comments

Women and Swing State Visitors Big on Facebook

facebookicon May 17, 2012 - Hitwise said 1 in every 5 page views in the U.S. happened on Facebook. Comments

Pinterest Sees Significant Growth Across Asia Pacific

Feb 23, 2012 - In China, rival service Renren Guangjie offers a marketplace with Chanel, Clinique, and other brands. Comments

Recalculating the Click-Through Rate in Search

Mar 2, 2011 - Search engines talk about optimum consumer experiences, but they do not help brands make that happen. Comments

LivingSocial Gains on Groupon

livingsocial1 Feb 4, 2011 - Daily deals site gained on the competition following a popular Amazon discount offer. Comments

Retail Sites Enjoy Double Digit Sales Growth on Black Friday

Nov 30, 2010 - Web retailers enjoyed a resurgent Black Friday last week, according to various reports. Comments

Facebook SEO 101

Nov 15, 2010 - Five tips that will help you with increased visibility for your Facebook fan pages in the search engine results. Comments

Facebook Accounts for 1 in 6 U.K. Page Views

Aug 24, 2010 - The social network accounted for almost 17 percent of page views served to U.K. users in June. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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