Holiday sales

mobile-holidays

Mode Matters More Than You Thought – Just Look at the Holidays

Jun 25, 2014 - By contrasting and comparing upcoming holidays, and the likely behaviors that go along with them, we can gain an interesting and valuable look at the ways we connect and consume, so that we may market more efficiently. Comments

Seasonal Marketing Strategies

seasonal-marketing May 14, 2014 - Summertime brings real and predictable changes in our human experience, which is reflected in the online environment and the online behavior of your audience. Have you looked at your digital marketing plans with your shades on yet? Comments

How the Grinch Stole Your Christmas ROI

shutterstock-166200362 Jan 17, 2014 - Learn from your holiday 2013 mistakes, and implement these 5 best practices to grow and optimize conversion rates in 2014. Comments

7 Ways CRM Will Help You Prepare for Christmas 2014

shutterstock-159960029 Jan 13, 2014 - It's a new year and now is the time to focus and determine your marketing plan for 2014 overall, but especially in regard to leveraging CRM better in your business. Comments

PLA Spend Nearly Doubled, Global Paid Search Spend Up in 2013 Holiday Season

ctr1 Dec 19, 2013 - The 2013 Global Online Retail Seasonal Shopping Report by Kenshoo reveals that mobile devices and product listing ads play an important role in driving revenues and paid search metrics during the holiday season. Comments

5 Publisher Tips to Stuff Your Stocking with New Revenues

Microsoft employee holding up Christmas stocking Dec 16, 2013 - In the spirit of the holidays, take a look at the upside of today's digital ecosystem. There are many options now available to help publishers generate incremental revenues. Comments

Inside WestJet's Christmas Marketing Miracle

2013-12-13-1546 Dec 13, 2013 - Canadian airline WestJet used an in-house flash mob to fulfill Christmas wishes -- and its own marketing dreams, with the help of Toronto agency studio m. Comments

Digital Marketing for the Holidays is All About Entertainment

2013-12-11-1459 Dec 12, 2013 - At a time when consumers are overwhelmed by banners and emails touting specials, discounts, free shipping, and Cyber Monday sales that go on for weeks, brands are betting on video and multimedia to cut through the ad clutter. Comments

The First Mobile Holiday Season Gives Marketers New Audience Segments

tomsatherse Dec 9, 2013 - Return Path compared the volume of mail opened on iPhones to iPads during the holiday weekend to explore the differences between phone and tablet engagement. Comments

Why Doesn’t Social Influence Shopping More?

IBM logo Dec 5, 2013 - Social is continuing to grow in importance as a form of digital communication. But what do the latest numbers from the IBM 2013 Holiday Benchmark report say about Thanksgiving and Black Friday retail sales? Comments

Retailers Should Embrace Mobile Video For a Holly Jolly Holiday Season

gifts-presents-christmas Dec 3, 2013 - Especially during the holiday shopping season, the retail brands with the wisest, coolest, most innovative mobile strategies are the ones who will reap the biggest rewards. Comments

The Next Wave in Shopper Marketing: Micro-Location in the Retail Space

benspiegeldecshopkick Dec 3, 2013 - iBeacon is a specific implementation of the BLE (Bluetooth Low Energy) Standard. It is a wireless sensor, installed in any physical space that uses Bluetooth Low Energy to transmit data to a compatible mobile device. See how retailers can use this... Comments

6 Steps to Boost Holiday Sales per Customer with CRM Software

shutterstock-159960029 Dec 2, 2013 - Although a few 2013 holidays have passed, it's not too late to leverage the power of CRM and capture added sales for the rest of the holiday shopping season. Comments

Be Thankful for These 10 Online Marketing Trends

shutterstock-136156817 Nov 26, 2013 - Recent developments in online marketing make our work easier, more effective and often, more fun. Columnist Kristin Kovner shares 10 marketing trends she's thankful for this Thanksgiving. Comments

Google Shopping Update Includes New Features for Holiday Shoppers

google-shortlist-update Nov 25, 2013 - New Google Shopping features allow consumers to view product details with ease across devices - including an expansion of a feature that provides a 360-degree view of certain products on Google Shopping. Comments

Hollister Teases Black Friday Deals on YouTube

hollister Nov 22, 2013 - Hollister is vying for Black Friday shoppers with a new campaign on YouTube that showcases its vision of a Southern California beach party in stores. Comments

Top 10 PLA Tips for the Holidays (and Beyond)

shutterstock-160880582 Nov 22, 2013 - PLAs have to potential to make or break your holiday season; with Black Friday and Cyber Monday around the corner, PLA problems and opportunities should be addressed immediately. Columnist Kevin Lee offers 10 tips to help your PLAs perform better over... Comments

A Gift for Your Marketing Team: Holiday Sales Without Stress

shutterstock-119289862 Nov 21, 2013 - Digital marketers have been planning for the holiday season since at least July, but it's not too late to implement marketing automation solutions to streamline and ease the additional burden on your team. Comments

Dear Santa: A Google Wishlist for Local Marketers

santaonlaptop Nov 18, 2013 - Columnist Gregg Stewart has a few suggestions for Santa this year, to help local marketers get more out of Google+, Google Maps and Places. Comments

Mobile's Tipping Point Makes for a Hot Holiday Shopping Season

digital-content Nov 13, 2013 - The holiday shopping season in 2013 is the full-on first for mobile as we move beyond early adopters and reach critical mass. Is your brand ready for an integrated marketer's paradise? Comments

Close That Sale: Convince Your Customer to Sleep On It

salesman-contract Nov 11, 2013 - Whether a teenage boy picks his date up in a shiny Mercedes or a limping Yugo, acting like he drives a Mercedes can pay big dividends. Dates — and customers — seek confidence, and that's not found in high-pressure tactics. Comments

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