Holiday Social Showdown

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9 Holiday Anthems for Digital Marketers

Dec 24, 2013 - Columnist Alan Cutter shares his versions of holiday songs sure to have the digital marketer humming - and nodding - along. Comments

Great Ritz Holiday Parade Brings Shopping Deals for Christmas

ritz-holiday-parade Dec 18, 2013 - Ritz's holiday parade website features a float-building tool that allows consumers to create their own digital floats with circular Ritz-like components. Comments

Behind Betty Crocker's Winning Holiday Social Campaign

bettycrocker Jan 17, 2012 - The cake mix maker's in-house kitchen staff is ready to interact with fans and followers. Comments

ClickZ Holiday Social Showdown: Betty Crocker Wins!

bettycrocker2 Jan 3, 2012 - The cake and cookie mix maker demonstrated that old brands can learn new tricks. Comments

ClickZ Holiday Social Showdown: Round Three Winners

bettycrocker Dec 22, 2011 - UPDATE: Iconic American brands Betty Crocker and Converse make it to the final round. Vote now! Comments

ClickZ Holiday Social Showdown: Round Two Winners

converse-youtube Dec 15, 2011 - Betty Crocker, Converse, and others stay in the game! Comments

ClickZ Holiday Social Showdown: Round One Winners

buildabear-fb-liveevent Dec 8, 2011 - Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive! Comments

ClickZ Holiday Social Showdown: Vote Your Picks!

cowboy-shooting-flat Dec 1, 2011 - Which brands will have the best social media campaigns this holiday season? Vote each week for your picks! Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
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