Holiday Social Showdown

Behind Betty Crocker's Winning Holiday Social Campaign

Jan 17, 2012 - The cake mix maker's in-house kitchen staff is ready to interact with fans and followers. Comments

Jan 3, 2012 - The cake and cookie mix maker demonstrated that old brands can learn new tricks. Comments

Dec 22, 2011 - UPDATE: Iconic American brands Betty Crocker and Converse make it to the final round. Vote now! Comments

Dec 15, 2011 - Betty Crocker, Converse, and others stay in the game! Comments

Dec 8, 2011 - Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive! Comments

Dec 1, 2011 - Which brands will have the best social media campaigns this holiday season? Vote each week for your picks! Comments

May 29-30, 2013

June 12-14, 2013

September 10-14, 2013

November 4-7, 2013

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