Home Depot


Brands strategize as Black Friday moves online

Nov 16, 2015 - By denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holiday shopping becomes more digital. Comments

When should you start your holiday marketing?

shutterstock-119289862 Nov 11, 2015 - Each year, holiday marketing seems to start earlier and earlier - but is it too early? Use this guide to determine when to start your email, social and search this holiday season. Comments

9 great examples of content from online retailers

blendtec Oct 20, 2015 - This examines content marketing strategies of nine e-commerce retailers that effectively promote their brands and assist customers via videos, quizzes, social communities, and buyers' guides. Comments

Your Mobile-Only Customer Experience Guidebook

shutterstock-234409663-buy-buttons Sep 3, 2015 - Portable and intimate by design, mobile devices are ideal for driving e-commerce sales. Here are suggestions to help enhance your marketing strategy by improving the customer experience. Comments

Does Instagram Outshine Pinterest?

instagram-mobile-pictures Aug 7, 2015 - With many brands bumbling Pinterest, will Instagram become a better platform for monetization? Comments

Brands Fight Ad Blindness With Interactive Experiences

mobilesmartphones Jun 2, 2015 - Brands like Target, Shazam, and The Home Depot are increasingly making interactive mobile ads, while also taking decreasing user attention spans into consideration. Comments

VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]

erineverhart-homedepot-czlny Apr 1, 2015 - During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful landing page. Comments

5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]

purple-cow-marketing Mar 27, 2015 - In the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseball team shared their insights on how to make your marketing "purple." Comments

In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands Offer More Security & Trust

Malware cyber criminal Mar 25, 2015 - Dot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies. Comments

Data Breaches and Brand Management: How to Preserve Your Brand Value

protect-brand-value Mar 13, 2015 - With the recent data security breaches at several powerhouses, brands need to find new brand management strategies to maintain their value. Comments

The Home Depot Rocks Social Media [Study]

home-depot-social-media Jan 27, 2015 - Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beating out brands like Macy's and Target. Comments

10 Worst Social Media Fails of 2014

shutterstock-156456158 Dec 18, 2014 - We've consulted with ClickZ's experts to pick the year's worst brand fails across social media. Did your choice for biggest misstep make the cut? Comments

Wearables: Bridging Digital to the Real World

shutterstock-191190722 Oct 7, 2014 - Digital strategists from GE, Waze, Thinaire, and PwC came together to discuss using data and wearables to create real-world engagement with customers. Comments

Twitter Delves Further Into E-Commerce With Buy Button

Twitter Money Sep 8, 2014 - Following a summer of social commerce initiatives, Twitter is taking the opposite of Facebook's approach and testing its new Buy button on accounts with large followings. Comments

No.1 Most Read Article of 2013: Home Depot's Richard the Cat Mocks How-To Helpless Humans

richard-the-cat Jan 1, 2014 - The springtime campaign includes content on Tumblr, Facebook and Twitter, as well as a meme generator and Funny or Die videos. Comments

Google Zeitgeist: The Lowdown on Brand-Related Searches

Dec 16, 2011 - A look at 2011's buzziest product-oriented queries. Comments

Foursquare's Top Brands: Old Navy, 7 Eleven, Home Depot

4square10million Jun 20, 2011 - Geo-social app now has 10 million users. Comments

Facebook Commerce Springing Up: No Plug-in Required

Apr 11, 2011 - Home Depot demonstrates how social media and like-gating can be used to engage shoppers. Comments

SEO: Why 65 Percent of Top 20 E-Commerce Sites Are Missing the Boat

Mar 1, 2011 - Customer reviews on the product page are a key component for improving your organic search results; here are some companies that are doing it well, and some that are not. Comments

Embracing the Local Movement

Feb 23, 2011 - Three easy steps to localize your user experience. Comments

Social Media Influenced Just 5% to Visit Retail Sites

netflix Dec 29, 2010 - ForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers. Comments

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