Throwback Thursday: Imagination's Shereen O'Brien talks cars, exercise and chewing gum
Acquisition

Throwback Thursday: Imagination's Shereen O'Brien talks cars, exercise and ...

8y Sophie Loras

Throwback Thursday: Imagination's Shereen O'Brien ...

Shereen O'Brien, the Creative Strategy Director at Imagination in Hong Kong, reflects on the art of storytelling in three ads from Europe and Asia. Re...

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Throwback Thursday: Acura's Leila Cesario reminisces the most 'super' Super Bowl ads
Acquisition

Throwback Thursday: Acura's Leila Cesario reminisces the most 'super' Super...

8y Mike O'Brien

Throwback Thursday: Acura's Leila Cesario reminisc...

With the big game coming up on Sunday, this week’s Throwback Thursday is all about Super Bowl ads, obviously! Acura’s Leila Cesario recall...

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How Target's new ads show the real value of Shazam
Media

How Target's new ads show the real value of Shazam

8y Tessa Wegert

How Target's new ads show the real value of Shazam

Target's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experien...

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3 Auto Brand Films, 3 Vital Lessons in Storytelling
Automotive

3 Auto Brand Films, 3 Vital Lessons in Storytelling

9y Tessa Wegert

3 Auto Brand Films, 3 Vital Lessons in Storytellin...

Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of thei...

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Multicultural Marketing to Become Mainstream in a Millennial World
Marketing

Multicultural Marketing to Become Mainstream in a Millennial World

9y Yuyu Chen

Multicultural Marketing to Become Mainstream in a ...

As African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out f...

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Knowing When to Comment Is Crucial in Content Marketing #CZLTO
Conference Coverage

Knowing When to Comment Is Crucial in Content Marketing #CZLTO

9y Mike O'Brien

Knowing When to Comment Is Crucial in Content Mark...

At ClickZ Live Toronto, Lululemon's director of brand strategy discussed how having a strong brand identity means consistency and knowing when to weig...

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Acura Targets Millennials With Musical Tumblr Campaign
Marketing

Acura Targets Millennials With Musical Tumblr Campaign

9y Mike O'Brien

Acura Targets Millennials With Musical Tumblr Camp...

Honda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car th...

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In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road
Automotive

In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

10y Lisa Lacy

In-Car Wi-Fi Will Create Opportunities for Adverti...

A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities fo...

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VIDEO: Why Storytelling STILL Matters [An Interview With GroupM’s Chief Digital Officer]
Marketing

VIDEO: Why Storytelling STILL Matters [An Interview With GroupM’s Chief Dig...

10y Guest

VIDEO: Why Storytelling STILL Matters [An Intervie...

Utility, authenticity, and storytelling win with judges and consumers at this year's Cannes Lions. Read More...

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Honda Asks Fans to #StartSomething and Share Their Stories
Marketing

Honda Asks Fans to #StartSomething and Share Their Stories

10y Lisa Lacy

Honda Asks Fans to #StartSomething and Share Their...

The brand wants Honda fans to submit their stories on a new website and use the hashtag #StartSomething as an extension of its Honda Loves You Back ca...

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Honda Turns to Vine in One-Day #WantNewCar Sale Promo
Marketing

Honda Turns to Vine in One-Day #WantNewCar Sale Promo

11y Lisa Lacy

Honda Turns to Vine in One-Day #WantNewCar Sale Pr...

The live Twitter event on Monday netted nearly 7,000 mentions and 36 Vine videos. Read More...

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Honda Innovator Series Drives Online Conversation
Marketing

Honda Innovator Series Drives Online Conversation

11y Lisa Lacy

Honda Innovator Series Drives Online Conversation

Honda is supplementing a TV spot for its 2013 Civic with a social program focused on innovation. Read More...

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Super Bowl Ads 2012: Winners and Losers
Marketing

Super Bowl Ads 2012: Winners and Losers

11y Anna Maria Virzi

Super Bowl Ads 2012: Winners and Losers

Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Read More...

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How Honda's Agency Taps Authentic Stories for Social
Agency Spotlight

How Honda's Agency Taps Authentic Stories for Social

12y Matt Kapko

How Honda's Agency Taps Authentic Stories for Soci...

RPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans. Read More...

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Honda's Pinterest Debut: $500 to Stop Pinning
Social

Honda's Pinterest Debut: $500 to Stop Pinning

12y Susan Kuchinskas

Honda's Pinterest Debut: $500 to Stop Pinning

Auto brand taps prolific users to kick-start presence on the social site. Read More...

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How Honda's Super Bowl Ads Got 12M Views
Automotive

How Honda's Super Bowl Ads Got 12M Views

12y Christopher Heine

How Honda's Super Bowl Ads Got 12M Views

Ad agency RPA describes what happened behind the scenes. Read More...

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VW's 'Bark Side' Ad Loses Social Momentum
Media

VW's 'Bark Side' Ad Loses Social Momentum

12y Anna Maria Virzi

VW's 'Bark Side' Ad Loses Social Momentum

Social activity involving the video dropped, but the video still had lots of views. Read More...

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Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views
Media

Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views

12y Christopher Heine

Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Ge...

Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game. Read More...

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