How Target's new ads show the real value of Shazam

Oct 15, 2015 - Target's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experience at the core of brand strategy. Comments

3 Auto Brand Films, 3 Vital Lessons in Storytelling

brand-storytelling-shutterstock-248402137 Aug 27, 2015 - Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of their sterling storytelling skills. Comments

Multicultural Marketing to Become Mainstream in a Millennial World

multicultural-marketing Aug 24, 2015 - As African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out from the competition. Comments

Knowing When to Comment Is Crucial in Content Marketing #CZLTO

lululemon Jun 24, 2015 - At ClickZ Live Toronto, Lululemon's director of brand strategy discussed how having a strong brand identity means consistency and knowing when to weigh in. Comments

Acura Targets Millennials With Musical Tumblr Campaign

acura-logo Mar 25, 2015 - Honda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car that's popular among Millennials. Comments

In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

chevrolet-4g-lte-campaign-04 Jul 15, 2014 - A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities for advertisers and allow marketers to eventually deliver much more targeted experiences by tapping... Comments

VIDEO: Why Storytelling STILL Matters [An Interview With GroupM’s Chief Digital Officer]

canneslions Jun 23, 2014 - Utility, authenticity, and storytelling win with judges and consumers at this year's Cannes Lions. Comments

Honda Asks Fans to #StartSomething and Share Their Stories

start-something-special-social-launch2 Nov 5, 2013 - The brand wants Honda fans to submit their stories on a new website and use the hashtag #StartSomething as an extension of its Honda Loves You Back campaign. Comments

Honda Turns to Vine in One-Day #WantNewCar Sale Promo

summer-clearance-multi-car-1 Jul 19, 2013 - The live Twitter event on Monday netted nearly 7,000 mentions and 36 Vine videos. Comments

Honda Innovator Series Drives Online Conversation

honda-innovator-series Feb 12, 2013 - Honda is supplementing a TV spot for its 2013 Civic with a social program focused on innovation. Comments

Super Bowl Ads 2012: Winners and Losers

super-bowl-m-m Dec 31, 2012 - Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Comments

How Honda's Agency Taps Authentic Stories for Social

jbarbush-portrait Sep 26, 2012 - RPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans. Comments

Honda's Pinterest Debut: $500 to Stop Pinning

honda-on-pinterest Apr 17, 2012 - Auto brand taps prolific users to kick-start presence on the social site. Comments

How Honda's Super Bowl Ads Got 12M Views

ferris-bueller-matthew-broderick-super-bowl Feb 4, 2012 - Ad agency RPA describes what happened behind the scenes. Comments

VW's 'Bark Side' Ad Loses Social Momentum

vw-barkside Feb 3, 2012 - Social activity involving the video dropped, but the video still had lots of views. Comments

Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views

adrianalee-youtube Feb 1, 2012 - Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.