Shereen O'Brien, the Creative Strategy Director at Imagination in Hong Kong, reflects on the art of storytelling in three ads from Europe and Asia. Re...
View articleWith the big game coming up on Sunday, this week’s Throwback Thursday is all about Super Bowl ads, obviously! Acura’s Leila Cesario recall...
View articleTarget's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experien...
View articleAuto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of thei...
View articleAs African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out f...
View articleAt ClickZ Live Toronto, Lululemon's director of brand strategy discussed how having a strong brand identity means consistency and knowing when to weig...
View articleHonda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car th...
View articleA recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities fo...
View articleUtility, authenticity, and storytelling win with judges and consumers at this year's Cannes Lions. Read More...
View articleThe brand wants Honda fans to submit their stories on a new website and use the hashtag #StartSomething as an extension of its Honda Loves You Back ca...
View articleThe live Twitter event on Monday netted nearly 7,000 mentions and 36 Vine videos. Read More...
View articleHonda is supplementing a TV spot for its 2013 Civic with a social program focused on innovation. Read More...
View articleDid any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Read More...
View articleRPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans. Read More...
View articleAuto brand taps prolific users to kick-start presence on the social site. Read More...
View articleAd agency RPA describes what happened behind the scenes. Read More...
View articleSocial activity involving the video dropped, but the video still had lots of views. Read More...
View articleAdriana Lima and Matthew Broderick help automotive brands dominate online before the big game. Read More...
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