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Honda Innovator Series Drives Online Conversation

Lisa Lacy  |  Strategies

Feb 12, 2013 - Honda is supplementing a TV spot for its 2013 Civic with a social program focused on innovation. Comments

Anna Maria Virzi  |  Sports & Entertainment

Super Bowl Ads 2012: Winners and Losers

super-bowl-m-m Dec 31, 2012 - Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Comments

Matt Kapko  |  Agency Spotlight

How Honda's Agency Taps Authentic Stories for Social

jbarbush-portrait Sep 26, 2012 - RPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans. Comments

Susan Kuchinskas  |  Social Media

Honda's Pinterest Debut: $500 to Stop Pinning

honda-on-pinterest Apr 17, 2012 - Auto brand taps prolific users to kick-start presence on the social site. Comments

Christopher Heine  |  Automotive

How Honda's Super Bowl Ads Got 12M Views

ferris-bueller-matthew-broderick-super-bowl Feb 4, 2012 - Ad agency RPA describes what happened behind the scenes. Comments

Anna Maria Virzi  |  Social Media

VW's 'Bark Side' Ad Loses Social Momentum

vw-barkside Feb 3, 2012 - Social activity involving the video dropped, but the video still had lots of views. Comments

Christopher Heine  |  Video

Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views

adrianalee-youtube Feb 1, 2012 - Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game. Comments

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