Marketing News & Expert Advice
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Honda
Honda Turns to Vine in One-Day #WantNewCar Sale Promo
Jul 19, 2013 - The live Twitter event on Monday netted nearly 7,000 mentions and 36 Vine videos. Comments
Honda Innovator Series Drives Online Conversation
Feb 12, 2013 -
Honda is supplementing a TV spot for its 2013 Civic with a social program focused on innovation.
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Super Bowl Ads 2012: Winners and Losers
Dec 31, 2012 -
Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.
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How Honda's Agency Taps Authentic Stories for Social
Sep 26, 2012 -
RPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans.
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Honda's Pinterest Debut: $500 to Stop Pinning
Apr 17, 2012 -
Auto brand taps prolific users to kick-start presence on the social site.
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How Honda's Super Bowl Ads Got 12M Views
Feb 4, 2012 -
Ad agency RPA describes what happened behind the scenes.
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VW's 'Bark Side' Ad Loses Social Momentum
Feb 3, 2012 -
Social activity involving the video dropped, but the video still had lots of views.
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Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views
Feb 1, 2012 -
Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game.
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