Honda

chevrolet-4g-lte-campaign-04

In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

Jul 15, 2014 - A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities for advertisers and allow marketers to eventually deliver much more targeted experiences by tapping into additional driver details. Comments

VIDEO: Why Storytelling STILL Matters [An Interview With GroupM’s Chief Digital Officer]

canneslions Jun 23, 2014 - Utility, authenticity, and storytelling win with judges and consumers at this year's Cannes Lions. Comments

Honda Asks Fans to #StartSomething and Share Their Stories

start-something-special-social-launch2 Nov 5, 2013 - The brand wants Honda fans to submit their stories on a new website and use the hashtag #StartSomething as an extension of its Honda Loves You Back campaign. Comments

Honda Turns to Vine in One-Day #WantNewCar Sale Promo

summer-clearance-multi-car-1 Jul 19, 2013 - The live Twitter event on Monday netted nearly 7,000 mentions and 36 Vine videos. Comments

Honda Innovator Series Drives Online Conversation

honda-innovator-series Feb 12, 2013 - Honda is supplementing a TV spot for its 2013 Civic with a social program focused on innovation. Comments

Super Bowl Ads 2012: Winners and Losers

super-bowl-m-m Dec 31, 2012 - Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Comments

How Honda's Agency Taps Authentic Stories for Social

jbarbush-portrait Sep 26, 2012 - RPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans. Comments

Honda's Pinterest Debut: $500 to Stop Pinning

honda-on-pinterest Apr 17, 2012 - Auto brand taps prolific users to kick-start presence on the social site. Comments

How Honda's Super Bowl Ads Got 12M Views

ferris-bueller-matthew-broderick-super-bowl Feb 4, 2012 - Ad agency RPA describes what happened behind the scenes. Comments

VW's 'Bark Side' Ad Loses Social Momentum

vw-barkside Feb 3, 2012 - Social activity involving the video dropped, but the video still had lots of views. Comments

Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views

adrianalee-youtube Feb 1, 2012 - Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...