Hong Kong

millenials-asia

Connecting With Hong Kong's Youth: 3 Key Strategies

Mar 22, 2015 - Millennials, Generation Y, the Post-Generation: a look at how marketers can most effectively reach Hong Kong's digital natives. Comments

Cellarmaster Wines Trials Virtual Pop-Up Store in Hong Kong Subway

cellarmaster-wines-tst Mar 19, 2015 - Online wine retailer Cellarmaster Wines has used a virtual pop-up store in a Hong Kong subway station to test engagement and mobile commerce capabilities. Comments

Twitter Opens Hong Kong Office to Tap China's Outbound Brands

twitter-logo Mar 10, 2015 - Although the platform is banned in China, Twitter's new Hong Kong office will target Chinese advertisers who are broadening their international horizons. Comments

Cathay Pacific Asks What Is #LifeWellTravelled in First Major Digital Push

cathay-pacific-logo Feb 19, 2015 - The airline is using social media and native advertising to learn more about the digital engagement of its customers in a global campaign being rolled out from Hong Kong. Comments

The State of SEO in Hong Kong

shutterstock-117665815-hong-kong-seo Jan 8, 2015 - Hong Kong still lags behind the United States when it comes to the search engine optimization industry - but it is catching up fast. Comments

AIA Launches Start-Up Accelerator Course in Hong Kong

startups-lightbulbs-waters-0814 Dec 23, 2014 - Insurance giant AIA is using social media to spread its start-up initiative in Hong Kong. Comments

HSBC Leads Hong Kong Bankvertising Sector With Animated Video Campaign

28nov14-hsbc-campaign-pic Dec 3, 2014 - HSBC has taken a leap into mobile and video content with an interactive video offering. Comments

Twitter Sets Its Sights on Chinese Brands With New Hong Kong Office

twitter-logo Nov 11, 2014 - Twitter's strategic decision to open an office in Hong Kong will create a stronger digital marketing channel for Chinese brands looking to go global. Comments

FireChat Aims to Heat Up Mobile Marketing in Emerging Regions

firechat-icon Oct 26, 2014 - Crisis has fuelled FireChat's success across Hong Kong and Taiwan, but the app's creator is looking to India as the key market entry point for Asia as a new channel for brands to reach large, unconnected audiences. Comments

Uber Hong Kong Partners With Culinary Start-Up to Test On-Demand Services

uber-logo Oct 22, 2014 - In partnership with a cook-your-own-dinner start-up, Uber is attempting to move beyond ride sharing in Hong Kong with an on-demand delivery services promotion. Comments

Behind the Technology of Hong Kong’s #UmbrellaRevolution

peter-dingle-technology-behind-oclp-shutterstock Oct 1, 2014 - A look at the technologies and social media channels being used in the war for communications in Hong Kong’s pro-democracy demonstrations. Comments

How Will E-Commerce Evolve to Reflect Real-World Purchasing Behavior?

buy-now Aug 26, 2014 - Creating innovative purchasing systems to better reflect people's online behaviors can have greater influence than forcing users into a single "buy" option. Comments

Facebook Remains Top Engagement Platform in Hong Kong

facebook-automation Aug 25, 2014 - A TNS study reveals that Facebook is the most popular digital platform in Hong Kong, with video a key growth channel. Comments

Microsoft-Owned Outlook Expands Ad Presence to Hong Kong

Microsoft Outlook webmail logo Jun 24, 2014 - Advertising on Outlook.com is now available in Hong Kong, in addition to the existing seven markets in Asia-Pacific. Comments

Yahoo Hong Kong Unveils Localized Mobile Site Ahead of Gemini

yahoomobile Feb 23, 2014 - Yahoo Hong Kong upgraded its mobile portal with localized features and native ad formats in January as a primer to introducing Gemini, its latest ad marketplace offering for mobile search and native ads. Comments

Facebook: Top 2013 Check-Ins and Topics for Asia

fbsg Dec 11, 2013 - The social network has unveiled the most popular destinations for users globally including top topics for Hong Kong, Singapore, Australia, and India. Comments

Yahoo: Showrooming in Hong Kong Outperforms Asia Markets

yahoohk Nov 6, 2013 - A joint mobile report by Yahoo and Mindshare reveals M-commerce stats for Hong Kong. Comments

Google Launches DigiCamp in Hong Kong

digicamp Nov 5, 2013 - Google wants to obtain more mainstream advertisers with deep pockets in Greater China, to build their brands online. Comments

China's Enterprise Weibo to Win Advertisers With Enhanced Social CRM Features

beandcheery Oct 29, 2013 - China's popular microblogging site has trialed a new feature that could enable companies to quantify sales leads and identify customers to drive ROI. Comments

Keyword Research and Optimization: SES Hong Kong

jonquinton Sep 23, 2013 - Effective keyword research is having the ability to unfold and pick out the story behind the data to gain meaningful outcomes for your business. Comments

Most Facebook Users Access Top Social Network via Mobile

comscorehk Aug 20, 2013 - Marketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile devices. Comments

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