Marketing News & Expert Advice

Hong Kong

Keyword Research and Optimization: SES Hong Kong

Sep 23, 2013 - Effective keyword research is having the ability to unfold and pick out the story behind the data to gain meaningful outcomes for your business. Comments

Adaline Lau | Social Media

Standard Chartered Matches Facebook Likes to Raise Money for Charity

Feb 26, 2013 - TBWA digital arts network has helped the bank increase its fan base from 17K to 50K fans within two months through community engagement via Facebook. Comments

Charlie Pownall | Social Media

How to Avoid Social Media Humiliation

Feb 5, 2013 - Consider these pointers to avoid a social media crisis. Comments

Adaline Lau | Mobile

Subway and 7-Eleven Dip Into Apple's Passbook in Hong Kong

Nov 22, 2012 - Both chains have adopted Passbook in a move to offer mobile coupons to customers. Comments

Adaline Lau | Media Planning

Groupon Display Ads Raised Sales by 30 Percent; Unveils Concept Store

Nov 20, 2012 - Groupon Hong Kong's display campaign drove sales using new production tool. Comments

Adaline Lau | Strategies

SES HK 2012 Roundup: Social Analytics, Multi-Touch Attribution, and Mobile Trends

Sep 13, 2012 - Check out more tips and trends from Day 2 of SES Hong Kong. Comments

Adaline Lau | Strategies

SES Hong Kong 2012: Biz Optimization, Driving Conversions, and Creating a Movement

Sep 12, 2012 - Day 1 coverage of SES Hong Kong, includes key takeaways from speakers and image gallery. Comments

Adaline Lau | Social Media

Pinterest and Instagram Drive Traffic to Social Commerce Sites in Asia [Study]

Aug 31, 2012 - Expect to see a proliferation of niche social networks over the next 12 months. Comments

Adaline Lau | Social Media

Nike Rolls Out its First Social Loyalty Program via Facebook in Hong Kong

Jul 20, 2012 - Nike Hong Kong knows the way to get youths in the city to participate and engage with its Make It Count campaign is by taking the gamification approach leveraging Facebook's social graph. Comments

Adaline Lau | Mobile

Mobile Rewards Network Kiip Looks to Asia Expansion

Jun 14, 2012 - Kiip got the advertising community to sit up and look at its network more closely when marketers realized how it's not just about game-centric achievements. Comments

Adaline Lau | Social Media

Puma Leverages Social Graph to Promote Spring-Summer Collection

Jun 7, 2012 - German sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer. Comments

Adaline Lau | Social Media

Most Facebook Users Access Top Social Network via Mobile

Aug 20, 2013 - Marketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile devices. Comments

Adaline Lau | Mobile

Coca-Cola's Opener App Gets Teens Excited About TV Ad

Aug 19, 2013 - Following the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout. Comments

Adaline Lau | Media Planning

Estee Lauder Endorses YouTube's TrueView Ad Format

Jun 22, 2013 - Including stats on YouTube's Generation C in Hong Kong. Comments

Christian Arno | SEO

Choosing a Domain Name That Attracts Foreign-Language Web Traffic

May 15, 2013 - The English language no longer dominates the web, so plan to accommodate foreign languages right from the start. Consider these tips. Comments

Adaline Lau | Social Media

WWF Exec: Using Social Media to Drive Earth Hour 2013

May 6, 2013 - The NGO focused on a digital-first campaign leveraging social this year. Comments

Adaline Lau | Retail

Will Taobao Juhuasuan Overtake Yahoo Hong Kong?

Apr 25, 2013 - According to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong. Comments

Adaline Lau | Social Media

DBS Bank Uses Group Buy and Facebook to Acquire Affluent Customers [Case Study]

Apr 24, 2013 - The financial institution demonstrated it could use group buying to engage and attract high net worth individuals through a measurable and cost-effective way. Comments