Hong Kong

buy-now

How Will E-Commerce Evolve to Reflect Real-World Purchasing Behavior?

Aug 26, 2014 - Creating innovative purchasing systems to better reflect people's online behaviors can have greater influence than forcing users into a single "buy" option. Comments

Facebook Remains Top Engagement Platform in Hong Kong

facebook-automation Aug 25, 2014 - A TNS study reveals that Facebook is the most popular digital platform in Hong Kong, with video a key growth channel. Comments

Microsoft-Owned Outlook Expands Ad Presence to Hong Kong

Microsoft Outlook webmail logo Jun 24, 2014 - Advertising on Outlook.com is now available in Hong Kong, in addition to the existing seven markets in Asia-Pacific. Comments

Yahoo Hong Kong Unveils Localized Mobile Site Ahead of Gemini

yahoomobile Feb 23, 2014 - Yahoo Hong Kong upgraded its mobile portal with localized features and native ad formats in January as a primer to introducing Gemini, its latest ad marketplace offering for mobile search and native ads. Comments

Facebook: Top 2013 Check-Ins and Topics for Asia

fbsg Dec 11, 2013 - The social network has unveiled the most popular destinations for users globally including top topics for Hong Kong, Singapore, Australia, and India. Comments

Yahoo: Showrooming in Hong Kong Outperforms Asia Markets

yahoohk Nov 6, 2013 - A joint mobile report by Yahoo and Mindshare reveals M-commerce stats for Hong Kong. Comments

Google Launches DigiCamp in Hong Kong

digicamp Nov 5, 2013 - Google wants to obtain more mainstream advertisers with deep pockets in Greater China, to build their brands online. Comments

China's Enterprise Weibo to Win Advertisers With Enhanced Social CRM Features

beandcheery Oct 29, 2013 - China's popular microblogging site has trialed a new feature that could enable companies to quantify sales leads and identify customers to drive ROI. Comments

Keyword Research and Optimization: SES Hong Kong

jonquinton Sep 23, 2013 - Effective keyword research is having the ability to unfold and pick out the story behind the data to gain meaningful outcomes for your business. Comments

Most Facebook Users Access Top Social Network via Mobile

comscorehk Aug 20, 2013 - Marketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile devices. Comments

Coca-Cola's Opener App Gets Teens Excited About TV Ad

icoke Aug 19, 2013 - Following the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout. Comments

Estee Lauder Endorses YouTube's TrueView Ad Format

youtubepulse Jun 22, 2013 - Including stats on YouTube's Generation C in Hong Kong. Comments

Choosing a Domain Name That Attracts Foreign-Language Web Traffic

May 15, 2013 - The English language no longer dominates the web, so plan to accommodate foreign languages right from the start. Consider these tips. Comments

WWF Exec: Using Social Media to Drive Earth Hour 2013

wwf-300x185 May 6, 2013 - The NGO focused on a digital-first campaign leveraging social this year. Comments

Will Taobao Juhuasuan Overtake Yahoo Hong Kong?

juhuasuan1 Apr 25, 2013 - According to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong. Comments

DBS Bank Uses Group Buy and Facebook to Acquire Affluent Customers [Case Study]

dbsgroupbuy-300x250 Apr 24, 2013 - The financial institution demonstrated it could use group buying to engage and attract high net worth individuals through a measurable and cost-effective way. Comments

Yahoo Opens Online Outlet Stores in Hong Kong

dscn1889-300x225 Apr 22, 2013 - The web portal has partnered with 10 companies to launch outlet stores targeting online shoppers in the city. Comments

Privacy Please!

pcpd Apr 8, 2013 - How will the privacy policy impact marketers and companies conducting business in Hong Kong? Comments

Millennial Media: Mobile Device Trends in Asia [Study]

mobilemix Mar 7, 2013 - In Asia Pacific, Samsung led the device manufacturer category in 2012 on the mobile ad network. Comments

Standard Chartered Matches Facebook Likes to Raise Money for Charity

onelikecharity Feb 26, 2013 - TBWA digital arts network has helped the bank increase its fan base from 17K to 50K fans within two months through community engagement via Facebook. Comments

How to Avoid Social Media Humiliation

Feb 5, 2013 - Consider these pointers to avoid a social media crisis. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...