Marketing News & Expert Advice
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Hong Kong
2012 Trends: Rise of E-commerce in Asia Pacific [Video]
Jan 4, 2012 - Also, look for mobile-friendly apps and mobile optimized websites in the coming year. Comments
Social Networking: No Longer a Niche Market
Dec 28, 2010 -
Marketers that still consider social networking a niche market - it's time to wake up and face the data.
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I'm a Digital Marketing Pro; I Don't Work in IT!
Dec 28, 2010 -
Digital marketing is about communications, not technology and advice on who you should hire to build your digital brand.
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E-Commerce in Asia Pacific: Big Opportunity for a Growing Region
Dec 21, 2010 -
As a brand or retailer, here are several things you need to consider when building your digital commerce strategy.
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How to Use Mapping to Engage Audiences
Dec 2, 2010 -
For product and marketing teams, maps provide important benefits for some websites. Consider these approaches and metrics to monitor.
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By the Numbers: Online Video Consumption in Asia
Oct 13, 2010 -
Online video goes mainstream in Asia Pacific.
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OneXeno Founder Returns to Agency Following Acquisition
Sep 14, 2010 -
Michael Zung will head up the digital marketing services firm that will do business under the name, Bite Communications, a public relations agency.
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Data, Privacy, and the Consumer
Sep 13, 2010 -
What marketers can learn from the frenzy over the Octopus Rewards programme.
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How Digital Is Improving the Shopper Experience
Sep 13, 2010 -
New tools and apps make it possible for forward-thinking brand marketers to create a better shopping experience for consumers. Here are four ways.
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The Future of Investing Is Social
Nov 17, 2011 -
Financial services is a large and important market in Hong Kong, yet one of the most traditional when it comes to marketing. Here's why they need to step up to the game.
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Luxury Brands Increase Digital Ad Spend by 100% in Hong Kong
Nov 9, 2011 -
Yahoo Hong Kong emerges as one beneficiary of the largesse.
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Hong Kong Disneyland Dips Into Digital for Halloween
Sep 15, 2011 -
The theme park invests in augmented reality, 3D webisodes, and group-buying to lure in Halloween crowd.
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Most Google + Users in Asia From Singapore and India
Sep 2, 2011 -
Facebook continues to enjoy a strong presence in the social networking scene, according to Experian Hitwise.
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Digital Trends in Asia: 3 'Mashups' on the 2011 ADMA Yearbook
Jul 20, 2011 -
Ad spending, top 10 sites, and ecommerce trends.
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Yahoo Unveils Deals Service in Hong Kong
Jun 3, 2011 -
Yahoo Hong Kong is positioning itself as a group-buying services aggregator in the city.
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Booming E-commerce in China: 5 Implications for Online Advertising and Marketing
Apr 20, 2011 -
China's e-commerce is now a US$720 billion industry; with this comes a dramatic shift in online advertising.
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Mobile Search 101: Ins and Outs of Mobile Search
Jan 31, 2011 -
Google AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your performance.
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Is Jiepang the Answer to Foursquare in the Chinese Market?
Jan 13, 2011 -
Marketers should not ignore location-based services in 2011 because the smartphone market will continue to boom within the region.
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Moving Ahead With Smartphone Marketing in 2011
Jan 7, 2011 -
The year 2010 can be considered a watershed time for smartphone handsets in Asia. Undoubtedly, the Apple iPhone has been a major driver of this phenomenon as the mobile handset is probably the dominant smartphone handset in Singapore, Hong Kong...
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