Hong Kong

7elevenfeatured

Subway and 7-Eleven Dip Into Apple's Passbook in Hong Kong

Nov 22, 2012 - Both chains have adopted Passbook in a move to offer mobile coupons to customers. Comments

Groupon Display Ads Raised Sales by 30 Percent; Unveils Concept Store

grouponconceptstorefeatured Nov 20, 2012 - Groupon Hong Kong's display campaign drove sales using new production tool. Comments

SES HK 2012 Roundup: Social Analytics, Multi-Touch Attribution, and Mobile Trends

Sep 13, 2012 - Check out more tips and trends from Day 2 of SES Hong Kong. Comments

SES Hong Kong 2012: Biz Optimization, Driving Conversions, and Creating a Movement

featuredseshk Sep 12, 2012 - Day 1 coverage of SES Hong Kong, includes key takeaways from speakers and image gallery. Comments

Pinterest and Instagram Drive Traffic to Social Commerce Sites in Asia [Study]

featuredniche Aug 31, 2012 - Expect to see a proliferation of niche social networks over the next 12 months. Comments

Nike Rolls Out its First Social Loyalty Program via Facebook in Hong Kong

makeitcounthk1 Jul 20, 2012 - Nike Hong Kong knows the way to get youths in the city to participate and engage with its Make It Count campaign is by taking the gamification approach leveraging Facebook's social graph. Comments

Mobile Rewards Network Kiip Looks to Asia Expansion

kiipfeatured Jun 14, 2012 - Kiip got the advertising community to sit up and look at its network more closely when marketers realized how it's not just about game-centric achievements. Comments

Puma Leverages Social Graph to Promote Spring-Summer Collection

pumasocialappfeatured Jun 7, 2012 - German sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer. Comments

2012 Trends: Rise of E-commerce in Asia Pacific [Video]

ecommerce Jan 4, 2012 - Also, look for mobile-friendly apps and mobile optimized websites in the coming year. Comments

The Future of Investing Is Social

crystalball Nov 17, 2011 - Financial services is a large and important market in Hong Kong, yet one of the most traditional when it comes to marketing. Here's why they need to step up to the game. Comments

Luxury Brands Increase Digital Ad Spend by 100% in Hong Kong

vancleefarpelsfeatured Nov 9, 2011 - Yahoo Hong Kong emerges as one beneficiary of the largesse. Comments

Hong Kong Disneyland Dips Into Digital for Halloween

disneyarfeatured Sep 15, 2011 - The theme park invests in augmented reality, 3D webisodes, and group-buying to lure in Halloween crowd. Comments

Most Google + Users in Asia From Singapore and India

google-plus Sep 2, 2011 - Facebook continues to enjoy a strong presence in the social networking scene, according to Experian Hitwise. Comments

Digital Trends in Asia: 3 'Mashups' on the 2011 ADMA Yearbook

asiadigitalmarketingassociation2 Jul 20, 2011 - Ad spending, top 10 sites, and ecommerce trends. Comments

Yahoo Unveils Deals Service in Hong Kong

yahoodeals Jun 3, 2011 - Yahoo Hong Kong is positioning itself as a group-buying services aggregator in the city. Comments

Booming E-commerce in China: 5 Implications for Online Advertising and Marketing

taobaofeatured Apr 20, 2011 - China's e-commerce is now a US$720 billion industry; with this comes a dramatic shift in online advertising. Comments

Mobile Search 101: Ins and Outs of Mobile Search

localsearch Jan 31, 2011 - Google AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your performance. Comments

Is Jiepang the Answer to Foursquare in the Chinese Market?

jiepangfeatured Jan 13, 2011 - Marketers should not ignore location-based services in 2011 because the smartphone market will continue to boom within the region. Comments

Moving Ahead With Smartphone Marketing in 2011

tripadvisorfeatured Jan 7, 2011 - The year 2010 can be considered a watershed time for smartphone handsets in Asia. Undoubtedly, the Apple iPhone has been a major driver of this phenomenon as the mobile handset is probably the dominant smartphone handset in Singapore, Hong Kong... Comments

Social Networking: No Longer a Niche Market

wakeup Dec 28, 2010 - Marketers that still consider social networking a niche market - it's time to wake up and face the data. Comments

I'm a Digital Marketing Pro; I Don't Work in IT!

itprofessional Dec 28, 2010 - Digital marketing is about communications, not technology and advice on who you should hire to build your digital brand. Comments

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