Hong Kong

dbsgroupbuy-300x250

DBS Bank Uses Group Buy and Facebook to Acquire Affluent Customers [Case Study]

Apr 24, 2013 - The financial institution demonstrated it could use group buying to engage and attract high net worth individuals through a measurable and cost-effective way. Comments

Yahoo Opens Online Outlet Stores in Hong Kong

dscn1889-300x225 Apr 22, 2013 - The web portal has partnered with 10 companies to launch outlet stores targeting online shoppers in the city. Comments

Privacy Please!

pcpd Apr 8, 2013 - How will the privacy policy impact marketers and companies conducting business in Hong Kong? Comments

Millennial Media: Mobile Device Trends in Asia [Study]

mobilemix Mar 7, 2013 - In Asia Pacific, Samsung led the device manufacturer category in 2012 on the mobile ad network. Comments

Standard Chartered Matches Facebook Likes to Raise Money for Charity

onelikecharity Feb 26, 2013 - TBWA digital arts network has helped the bank increase its fan base from 17K to 50K fans within two months through community engagement via Facebook. Comments

How to Avoid Social Media Humiliation

Feb 5, 2013 - Consider these pointers to avoid a social media crisis. Comments

Subway and 7-Eleven Dip Into Apple's Passbook in Hong Kong

7elevenfeatured Nov 22, 2012 - Both chains have adopted Passbook in a move to offer mobile coupons to customers. Comments

Groupon Display Ads Raised Sales by 30 Percent; Unveils Concept Store

grouponconceptstorefeatured Nov 20, 2012 - Groupon Hong Kong's display campaign drove sales using new production tool. Comments

SES HK 2012 Roundup: Social Analytics, Multi-Touch Attribution, and Mobile Trends

Sep 13, 2012 - Check out more tips and trends from Day 2 of SES Hong Kong. Comments

SES Hong Kong 2012: Biz Optimization, Driving Conversions, and Creating a Movement

featuredseshk Sep 12, 2012 - Day 1 coverage of SES Hong Kong, includes key takeaways from speakers and image gallery. Comments

Pinterest and Instagram Drive Traffic to Social Commerce Sites in Asia [Study]

featuredniche Aug 31, 2012 - Expect to see a proliferation of niche social networks over the next 12 months. Comments

Nike Rolls Out its First Social Loyalty Program via Facebook in Hong Kong

makeitcounthk1 Jul 20, 2012 - Nike Hong Kong knows the way to get youths in the city to participate and engage with its Make It Count campaign is by taking the gamification approach leveraging Facebook's social graph. Comments

Mobile Rewards Network Kiip Looks to Asia Expansion

kiipfeatured Jun 14, 2012 - Kiip got the advertising community to sit up and look at its network more closely when marketers realized how it's not just about game-centric achievements. Comments

Puma Leverages Social Graph to Promote Spring-Summer Collection

pumasocialappfeatured Jun 7, 2012 - German sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer. Comments

2012 Trends: Rise of E-commerce in Asia Pacific [Video]

ecommerce Jan 4, 2012 - Also, look for mobile-friendly apps and mobile optimized websites in the coming year. Comments

The Future of Investing Is Social

crystalball Nov 17, 2011 - Financial services is a large and important market in Hong Kong, yet one of the most traditional when it comes to marketing. Here's why they need to step up to the game. Comments

Luxury Brands Increase Digital Ad Spend by 100% in Hong Kong

vancleefarpelsfeatured Nov 9, 2011 - Yahoo Hong Kong emerges as one beneficiary of the largesse. Comments

Hong Kong Disneyland Dips Into Digital for Halloween

disneyarfeatured Sep 15, 2011 - The theme park invests in augmented reality, 3D webisodes, and group-buying to lure in Halloween crowd. Comments

Most Google + Users in Asia From Singapore and India

google-plus Sep 2, 2011 - Facebook continues to enjoy a strong presence in the social networking scene, according to Experian Hitwise. Comments

Digital Trends in Asia: 3 'Mashups' on the 2011 ADMA Yearbook

asiadigitalmarketingassociation2 Jul 20, 2011 - Ad spending, top 10 sites, and ecommerce trends. Comments

Yahoo Unveils Deals Service in Hong Kong

yahoodeals Jun 3, 2011 - Yahoo Hong Kong is positioning itself as a group-buying services aggregator in the city. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Creative Project Manager
      Creative Project Manager (Agora Inc. ) - BaltimoreThe Creative Project Manager of PubSVS will work directly with the IRIS team and will be responsible...
    • Digital Marketing Associate
      Digital Marketing Associate (Connections Media) - Washington, DCConnections Media, LLC, a Washington, DC-based digital agency providing strategy...
    • Digital Marketing Specialist
      Digital Marketing Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead...