Hong Kong

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WWF Exec: Using Social Media to Drive Earth Hour 2013

May 6, 2013 - The NGO focused on a digital-first campaign leveraging social this year. Comments

Will Taobao Juhuasuan Overtake Yahoo Hong Kong?

juhuasuan1 Apr 25, 2013 - According to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong. Comments

DBS Bank Uses Group Buy and Facebook to Acquire Affluent Customers [Case Study]

dbsgroupbuy-300x250 Apr 24, 2013 - The financial institution demonstrated it could use group buying to engage and attract high net worth individuals through a measurable and cost-effective way. Comments

Yahoo Opens Online Outlet Stores in Hong Kong

dscn1889-300x225 Apr 22, 2013 - The web portal has partnered with 10 companies to launch outlet stores targeting online shoppers in the city. Comments

Privacy Please!

pcpd Apr 8, 2013 - How will the privacy policy impact marketers and companies conducting business in Hong Kong? Comments

Millennial Media: Mobile Device Trends in Asia [Study]

mobilemix Mar 7, 2013 - In Asia Pacific, Samsung led the device manufacturer category in 2012 on the mobile ad network. Comments

Standard Chartered Matches Facebook Likes to Raise Money for Charity

onelikecharity Feb 26, 2013 - TBWA digital arts network has helped the bank increase its fan base from 17K to 50K fans within two months through community engagement via Facebook. Comments

How to Avoid Social Media Humiliation

Feb 5, 2013 - Consider these pointers to avoid a social media crisis. Comments

Subway and 7-Eleven Dip Into Apple's Passbook in Hong Kong

7elevenfeatured Nov 22, 2012 - Both chains have adopted Passbook in a move to offer mobile coupons to customers. Comments

Groupon Display Ads Raised Sales by 30 Percent; Unveils Concept Store

grouponconceptstorefeatured Nov 20, 2012 - Groupon Hong Kong's display campaign drove sales using new production tool. Comments

SES HK 2012 Roundup: Social Analytics, Multi-Touch Attribution, and Mobile Trends

Sep 13, 2012 - Check out more tips and trends from Day 2 of SES Hong Kong. Comments

SES Hong Kong 2012: Biz Optimization, Driving Conversions, and Creating a Movement

featuredseshk Sep 12, 2012 - Day 1 coverage of SES Hong Kong, includes key takeaways from speakers and image gallery. Comments

Pinterest and Instagram Drive Traffic to Social Commerce Sites in Asia [Study]

featuredniche Aug 31, 2012 - Expect to see a proliferation of niche social networks over the next 12 months. Comments

Nike Rolls Out its First Social Loyalty Program via Facebook in Hong Kong

makeitcounthk1 Jul 20, 2012 - Nike Hong Kong knows the way to get youths in the city to participate and engage with its Make It Count campaign is by taking the gamification approach leveraging Facebook's social graph. Comments

Mobile Rewards Network Kiip Looks to Asia Expansion

kiipfeatured Jun 14, 2012 - Kiip got the advertising community to sit up and look at its network more closely when marketers realized how it's not just about game-centric achievements. Comments

Puma Leverages Social Graph to Promote Spring-Summer Collection

pumasocialappfeatured Jun 7, 2012 - German sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer. Comments

2012 Trends: Rise of E-commerce in Asia Pacific [Video]

ecommerce Jan 4, 2012 - Also, look for mobile-friendly apps and mobile optimized websites in the coming year. Comments

The Future of Investing Is Social

crystalball Nov 17, 2011 - Financial services is a large and important market in Hong Kong, yet one of the most traditional when it comes to marketing. Here's why they need to step up to the game. Comments

Luxury Brands Increase Digital Ad Spend by 100% in Hong Kong

vancleefarpelsfeatured Nov 9, 2011 - Yahoo Hong Kong emerges as one beneficiary of the largesse. Comments

Hong Kong Disneyland Dips Into Digital for Halloween

disneyarfeatured Sep 15, 2011 - The theme park invests in augmented reality, 3D webisodes, and group-buying to lure in Halloween crowd. Comments

Most Google + Users in Asia From Singapore and India

google-plus Sep 2, 2011 - Facebook continues to enjoy a strong presence in the social networking scene, according to Experian Hitwise. Comments

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