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The 5 C’s of Effective Content Marketing

Mar 5, 2014 - If you're not already producing content for your brand, now is the time to start. When you know what you're doing, there's no more effective way to generate interest in your product or industry. Comments

How to Manage Multiple Digital Agencies

managefeatured Mar 18, 2013 - Projects become very efficient when a client has a good control of the project. Here are five tips to get started. Comments

Getting Advanced With Google Tag Manager (Part 2 of 3)

googletag Mar 14, 2013 - Bringing dynamic data to your tags with the data layer and macros Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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